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Barbara Palvin, Kate Bosworth, Kirsten Dunst and Taylor Kitsch sparkle at ERDEM x H&M show



Celebrities Barbara Palvin, Kate Bosworth, Kirsten Dunst and Taylor Kitsch sparkled at the ERDEM x H&M show decked out in the new collection's pieces.

The show marks the first time the two brands have collaborated.

The stars wore pieces adorned with Erdem's signature floral prints in a variety of short dresses, two pieces suits, mid length dresses to more contemporary looking outfits at the historic Ebell women´s club in Los Angeles.


Other guests at the show in ERDEM x H&M pieces included Alexa Chung, Kate Mara and Selma Blair and Ana de Armas among others.




The collection’s romance and sense of narrative was highlighted by the surroundings, empowering the beauty of the colour and floral prints.

The club was transformed into an English botanical garden overflowing with a mix of real and surreal plants shaping the runway, as if a piece of England had been transported to the west coast.

Erdem Moralıoğlu said: “It was such a thrill to see the collection come to life in Los Angeles.

"It was amazing to collaborate with H&M on these pieces which I’m so excited to share with the world.”





The catwalk show also marked the first time ever that Erdem has shown men’s looks on the runway.

The men's pieces included floral print shirts and suits, floral print plimsolls, floral print trousers to more classical pieces including trousers, coats, jackets and t-shirts.

Models such as Malgosia Bela, Alek Wek and Guinevere Van Seenus presented the collection to an audience filled of celebrities, influencers and fashion press from all over the world.

The beauty artist Isamaya Ffrench did the beauty look for the show, which included products from the H&M Beauty assortment.







Ann-Sofie Johansson, H&M’s creative advisor said: “Erdem has created for us such a magical world with ERDEM x H&M.

"The event captured the power of beauty in the collection, a feeling we need in this world now more than ever.”

Following the fashion show, the guests enjoyed a live performance by Grimes in a room filled with flowers that echoed the collection.

Guests were then given the chance to be first in the world to own pieces from the collection at an exclusive pop-up shop.

ERDEM x H&M will be available from November 2.



This post first appeared on Mun Wai Wong, please read the originial post: here

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Barbara Palvin, Kate Bosworth, Kirsten Dunst and Taylor Kitsch sparkle at ERDEM x H&M show

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