Soon to be launched show Ek Bhram- Sarvagun Sampanna is already creating a lot of buzz. The show's lead Shrenu Parikh's character has kept everyone glued for its launch. The actress, for the first time will play a negative character in her career. The actress plays Janhvi Mittal in the show and since morning the Shrenu has been introducing her on-screen family members through social media. After introducing Zain Imam, the actress has welcomed another actor from the show, Tina Phillip. Shrenu revealed her on-screen sister on social media. She wrote, "Yeh hai meri choti behen, Ishani! Iske chehre ki ek muskaan ke liye main jaan de sakti hoon aur jaan le bhi sakti hoon. #EkBhramSarvagunSampanna"

Earlier Shrenu introduced Zain Imam and Ayub Khan, who play her brother-in-law and father-in-law respectively.

The makers of the show will soon be flying out to a 1000-year-old heritage Saas-Bahu temple in Udaipur along with the lead protagonist Shrenu Parikh, to launch the daily soap there. Shrenu who is quite excited about the way her show is being launched said, "I am extremely thrilled, not just to launch my show but also the fact that we are opting for such a unique strategy to begin our journey is exciting me. Sarvagun Sampanna is an incredibly different show and our launch completely compliments the thought as we visit the Saas-Bahu temple in Udaipur. The 1000-year-old temple is an iconic symbol of the relationship between a daughter and mother-in-law, which is exactly what our show thrives on too."

Ek Bhram- Sarvagun Sampanna traces the story of a daughter-in-law of a rich and prestigious family, who is an ideal Bahu for the family; however, she is secretly plotting against her in-laws. The pretentious Jahnvi Mittal inherits all the qualities of an ideal Bahu but in reality, dwells on evil and torturous ideas.