Ranbir Kapoor‘s Sanjay Dutt Biopic, titled Sanju, is one of the most interesting films of the year, that everyone is eagerly waiting to watch! The makers haven’t shared anything till now, but they are all set to release the teaser tomorrow (April 24) afternoon. With so much anticipation and buzz, the makers are trying to cash in on it and make it the most viewed teaser yet. They have made a game plan too and they are expecting it to reach more than 100 million people.
From what we hear, the Sanju teaser will be launched across 80 channels during the biggest ever Indian television roadblock. In fact, the Dutt biopic will be aired on more than 80 plus channels over two days. The 85-second teaser will exclusively played on 15 key channels like Star Plus, Star Gold and so on tomorrow (April 24). The massive roadblock will begin first on the entire Star network at 7.58 pm and it will also be showcased during the Indian T20 Tournament match between Mumbai and Hyderabad. This will be followed by an additional screening across 60 English, Hindi, and regional language channel on the next day (April 25). This marketing stratergy will help the teaser reach the audience at a pan-India level. The makers expect to reach 100 million plus unique viewers across India, making it the highest viewed movie teaser ever. (ALSO READ – Exclusive! Sanju teaser: 5 interesting things to see in the first glimpse of Ranbir Kapoor’s Sanjay Dutt biopic)
Directed by Rajkumar Hirani and starring Ranbir Kapoor as Sanjay Dutt, the Sanju teaser will showcase several different looks tracing the life of Dutt. You will be surprised by RK’s class act and the way he embodies Dutt. The film also stars an ensemble cast including Anushka Sharma, Paresh Rawal, Sonam Kapoor, Dia Mirza, Karishma Tanna, Manisha Koirala, Jim Sarbh, Vicky Kaushal and Boman Irani. Anyway, how excited are you to watch the teaser? Share with us your thoughts in the comments section below! Also stay tuned to BollywoodLife as we get you all the dope and updates about Sanju right here.
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