Ekta Kapoor is making a statement with her latest production ‘Lipstick Under My Burka’. Till now she had only challenged her female actors and friends to post a lipstick selfie but now Ekta’s boys,too, have taken up the challenge. Many actors are seen posing with the red lipstick these days. This includes Nakuul Mehta ,Karan Kundra, Karan Patel, Karanvir Bohra, Dheeraj Dhoophar, Aamir Ali and many more.

Surprisingly Nakuul Mehta, who has never worked with Ekta, also took up the challenge. The Ishqbaaz actor has posted his lipstick selfie on his Instagram account. Yeh Hai Mohabbtein actor Karan Patel, Kumkum Bhagya’s Vin Rana, Aamir Ali, Karan Kundra, Kundali Bhagya actor Dheeraj Dhoopar all joined the campaign in their own unique ways. It’s commendable how Kundra participated in the challenge from London, where he is shooting for Vikram Bhatt’s 1921.

The film was in news for the censor board controversy over its content. After ‘Udta Punjab’ this is Ekta’s second production that faced a problem with the film certification board.

Check out all the pictures –

Nakuul Mehta

A post shared by Nakuul Mehta (@nakuulmehta) on Jul 10, 2017 at 6:33am PDT

Karan Kundra

Real Men stand with strong women. Since Always. #MenForLipstick is about celebrating the men who let women be. Those who fight patriarchy with women. #LipstickRebellion #LisptickUnderMyBurkha

A post shared by Karan Kundrra (@kkundrra) on Jul 10, 2017 at 7:06am PDT

Karan Patel

No shame to accept, She is POWERFUL, She is STRONG and if you think otherwise, up yoursyou’re Wrong …! @ektaravikapoor more power to you for yet again proving the fact that a woman can do what no man can even think of. #LipstickUnderMyBurkha and the world at my feet … is what every woman should believe ..! #lipstickrebellionbegins …! This one is an eyeopener ..!

A post shared by Karan Patel (@karan9198) on Jul 10, 2017 at 1:38am PDT

#MenForLipstick …. lets not forget that it takes a Woman to Make a Man .. a Son, a Husband, a Father, and all other titles that men can boast of. Im sure my buddies @rohitreddygoa @shabirahluwalia @kkundrra @alygoni Agree with me …! @ektaravikapoor thankyou for teaching us that accepting a woman as equal is what makes a man a Real Man …!

A post shared by Karan Patel (@karan9198) on Jul 10, 2017 at 2:05am PDT

Karanvir Bohra

They told my wife managing one baby is hard enough, you will never be able to manage two! We said, ‘TAKE THAT!’ More power to you @bombaysunshine and wishing my other favorite superwoman @ektaravikapoor all the best for the lipstick rebellion! #lipstickundermyburqua #lipstickrebellionbegins

A post shared by करणवीर बोहरा (@karanvirbohra) on Jul 10, 2017 at 2:14am PDT

Dheeraj Dhoopar

Women should not need to fight for equality, they are far more superior than men. Real men know that, own that & take pride in the women of their lives. For all those who think otherwise #takethat Thank you @ektaravikapoor for giving light to #lipstickundermyburkha I’m already taking pride in you & this film. A must watch, 21st July! #lipstickrebellion

A post shared by DheerajDhoopar (@dheerajdhoopar) on Jul 10, 2017 at 9:13am PDT

Aamir Ali

Real Men stand with strong women. Since Always. #MenForLipstick is about celebrating the men who let women be. Those who fight patriarchy with women. #LipstickRebellion #LisptickUnderMyBurkha @ektaravikapoor ur an inspiration in every sense…@chloejferns … @remodsouza @hansalmehta @staraniljha @shabirahluwalia hope u agree wid me n take it ahead..

A post shared by Aamir Ali (@aamirali555) on Jul 10, 2017 at 3:25am PDT

Arjun Kapoor

Don’t let anyone tell you what to do. Don’t let anyone tell you how to be. Here’s to all you amazing women out there: make your own rules! Real Men stand with strong women. Since Always. #MenForLipstick #LipstickRebellion

A post shared by Arjun Kapoor (@arjunkapoor) on Jul 10, 2017 at 12:36am PDT

Vin Rana

Naseeruddin Shah

Ekta is known for coming up with unique promotional activities. Be it Flying Jatt’s Beat Pe Booty Challenge where all TV actors danced to the song or one where TV actors took the Half Girlfriend challenge. She has managed to do the same with Lipstick Under My Burkha.