Jr NTR is already creating a storm in the second half of the 2017 all because of his upcoming film – Jai Lava Kusa! This film has created a huge buzz because the Telugu star is taking on a triple role for the first time.  Young Tiger will be seen in three different avatars and that’s reason enough to create a flurry of excitement among fans. To add to the thrill, the makers decided to launch each character separately. Yesterday, Jr NTR as Jai was introduced and what am introduction it was! Jai is the ultimate bad guy whose cruelty and strength has no bounds. He is a loyal Raavana devotee and is proud of it. Jr NTR brings this character alive with his signature swag and flawless dialogue delivery. He truly represents all that’s evil, cruel and brutal! WE would even go on to say that Jr NTR as Jia gives Bhallaladeva some serious competition. Also Read: Jai Lava Kusa teaser: Jr NTR as Jai is a ruthless Ravana, you will need a lot of COURAGE to defeat – watch video

Rana Daggubati as Bhallaldeva was evil personified as he pulled off a ruthless, cruel act with finesse and talent. To make this character even more menacing and realistic, the Telugu actor took on a beefy, muscular avatar! He was the epitome of all villainy But now we have two villainous roles to go gaga over! Interestingly, when Rana Daggubati was asked in an interview which other actor could pull off a Bhallaladeva, he had mentioned Jr NTR. And here he is proving Rana Daggubati every bit right as he is ready to rip you as Jai!

The film is directed by Bobby of Sardaar Gabbar Singh fame. This time, Jr NTR will stars opposite Rashi Khanna and Nivedha Thomas. As one of his three characters requires prosthetics, Vance Hartwell has been brought on board. C.K. Muraleedharan will be cranking the camera for this one. The film is all set to hit theatres this Dussehra! From the looks of it, Jr NTR is all set to bring on the fireworks.