PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN Interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a publicity stunt; the video suggests otherwise. Calculated or not, Rivers won more buzz than she would have for any normal interview.

PR LOSER OF THE WEEK: “F” (FULL FIASCO) to The Daily Mail, which crossed a celebrity gossip line by reporting that George Clooney’s future mother-in-law opposed his marriage to Amal Alamuddin on religious grounds. Clooney struck back in an editorial printed by USA Today, saying that the article could inflame religious sentiment against his family. The MailOnline apologized and removed the story from the website, said to average 52 million visitors a month, but not without drawing criticism for the story.

THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Robin Thicke, who last week was the subject of embarrassing Media Attention about a Twitter PR stunt gone awry. #AskThick resulted in a slew of scathing tweets regarding the lyrics to “Blurred Lines,” Thicke’s worldwide hit regarded by many as misogynistic. The attention continued this week as a humbled, vulnerable Thicke tried to explain his latest album, Paula, an undisguised attempt to win back his estranged wife. Public meltdown, or PR gold? Either way, Thicke is reaping the level of media attention required to support a new album and tour, even if it’s the Train Wreck method of PR.