2020-01-26 19:25
Healthcare Marketing’s Future For traditional healthcare providers and healthcare marketing teams, the future should be increasingly clearer. Healthcare and wellness […]
The pos… Read More
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How does a healthcare brand, in this case a health system, ensure its future brand relevancy? By standing out in ways that really matter to consumers
2020-01-13 02:01
There’s a similarity between healthcare marketing campaigns and those in other categories like beauty, CPG, financial services, toiletries and travel. […]
The post Setting Objec… Read More
2019-12-17 17:04
Understanding Your Healthcare Consumer It doesn’t matter about your healthcare marketing department’s specific goals, or the goals you’ve set for […]
The post Q4 201… Read More
2019-11-06 19:29
Why Do Organizations Rebrand Organizations rebrand because they need to retool their brand. They need to revisit their story, evolve […]
The post Benefits Of Rebranding A Life-Changin… Read More
2019-10-30 12:57
When a New Name Is In Your Future Determining your organization’s brand name, or it’s new brand name, will be […]
The post Brand naming: the most fundamental element of br… Read More
2019-10-25 02:23
We’re midway through October…the season of changing leaves, pumpkin spice, spooky ghouls — and breast cancer awareness. Everywhere you look, […]
The post Breast Can… Read More
2019-09-28 21:14
As a health system or hospital marketing executive, you might refer to the fundamental shift in the marketplace as healthcare […]
The post Merging healthcare marketing with brand expe… Read More
2019-09-16 13:51
How can healthcare marketing executives help their organizations cut through the noise and create the moments that compel consumers to […]
The post The power of micro-moments for heal… Read More
2019-09-09 20:54
The Power of Healthcare Branding Like a real estate holding, your healthcare brand is the one piece of property that […]
The post Healthcare branding — baking your brand into ev… Read More
2019-09-05 02:38
For students, teachers, and even parents, summer has suddenly come to a screeching halt. The same sun that once promised […]
The post Digital Health Smarts for When School Starts appe… Read More
2019-08-15 18:10
Social media is a smart and efficient healthcare marketing resource for doctors – whether you’re a solo practitioner or part […]
The post Valuable Social Media Marketing T… Read More
2019-08-09 14:43
As specialists focused on healthcare and wellness, we’re continually taking the pulse of today’s health-minded consumer – to expand our […]
The post Q3 2019 Trajecto… Read More
2019-08-09 14:43
As specialists focused on healthcare and wellness, we’re continually taking the pulse of today’s health-minded consumer – to expand our […]
The post Looking through… Read More
2019-08-05 23:16
Most people would say that summertime is the best time to travel. But for those who have specific health needs, […]
The post Digital Healthcare Takes A Vacation appeared first on Traj… Read More
2019-07-30 18:00
The Healthcare Brand Strategy Challenge As the business and delivery of healthcare continues to change forms and take on almost […]
The post The importance of aligning healthcare bran… Read More
2019-07-23 19:04
If you’re a health system or hospital marketing executive, you’re already in the midst of it. You might refer to […]
The post Healthcare consumerism: the rise of the activ… Read More
2019-07-16 19:23
Two realities are likely impacting the sleep patterns of healthcare marketing leaders. First is the reality and new normal of […]
The post Six strategies for healthcare consumer engag… Read More
2019-07-01 19:57
As health and wellness marketers, it’s crucial to understand the advantages and disadvantages of every side of the digital spectrum. […]
The post Our Digital World — Is It… Read More
2019-07-01 19:07
If you’re a healthcare marketing executive, continuing to read on about the trend of “healthcare consumerism” or the “new age […]
The post Healthcare Consumeri… Read More
2019-06-21 01:46
Benefits Of Social Media in Healthcare Social media marketing, when executed the right way through the lens of today’s connected-consumer […]
The post The Challenges of Social M… Read More
2019-06-03 19:57
If we could have one wish for this Father’s Day, it would be for all of the dads — and […]
The post Best Health Apps for Men: Health and Wellness Tech to Counter the Decli… Read More
2019-05-10 17:02
All marketers and branding strategists want to change their customers’ world for the better. How fortunate are we, then, as […]
The post Health Care Branding Strategy: 7 Tips fo… Read More
2019-05-06 15:37
Our Social Media Society There are 7.7 billion people in the world. 2.38 billion of which are active on Facebook, […]
The post Redefining Mental Health in an All-Digital World appeare… Read More
2019-05-02 13:27
The State of Healthcare Marketing As specialists focused in healthcare and wellness, Trajectory is committed to helping our clients navigate […]
The post 10 Important Healthcare Marke… Read More
2019-04-12 20:34
The Trajectory of Wellness The massive growth of the wellness industry has made it crucial for health system and hospital […]
The post Wellness Industry Growth: Marketing in the Welln… Read More
2019-04-01 15:22
Chances are, you’ve heard of CBD — that non-psychoactive compound found in the hemp plant that’s popping up nearly everywhere. […]
The post Wellness marketing: Why C… Read More
2019-03-25 20:34
When it comes to healthcare marketing strategy, there are three things that we can probably all agree are true. First, […]
The post Leveraging brand distinctiveness for healthcare mar… Read More
2019-03-11 18:05
Act One (Setting The Scene) With the final conference session ended for the day, a healthcare marketing VP walks into […]
The post Hiring your healthcare marketing agency – a fo… Read More
2019-03-04 19:38
What’s the first thing you think of when you hear the words plastic surgery or aesthetic treatments? For some, the […]
The post Wellness Marketing: Talking Plastic Surgery &… Read More
2019-03-01 17:27
Convenient. Personalized. Compassionate. Three must-haves for today’s healthcare consumer. We want our care available whenever and wherever we need it, […]
The post Changing the… Read More
2019-02-27 18:59
From the perspective of both providers and consumers, I think it’s fair to say that healthcare marketing is moving in […]
The post Value-based healthcare begets value-based heal… Read More
2019-02-21 00:52
I wrote a post last week titled Hospital Marketing — What’s Your Story? Premise was that a hospital’s story doesn’t […]
The post Hospital marketing: what&rsquo&hell…Read More
2019-02-15 21:07
Why is hospital marketing any different from other industries? Why is it that stories that compel people to become part […]
The post Hospital marketing — what’s “you… Read More
2019-02-15 15:08
Some firms build, at least they say they do, vertical-focused practices like retail, hospitality or healthcare. Other firms specialize in […]
The post Healthcare rebranding and the va… Read More
2019-02-05 18:17
If you’re not a healthcare marketing executive in a truly stand out health system or hospital with a sharply distinguished […]
The post Hospital branding — your go-to weap… Read More
2019-02-05 18:12
Remember when the world thought that smoking cigarettes was healthy? Or what about the time ‘Supersize Me’ changed everything you […]
The post Marketers Are Taking Digital… Read More
2019-01-30 23:32
As a health + wellness focused branding and marketing agency, we’re always on the hunt for what’s new and next […]
The post The fabulous future of wellness marketing appea… Read More
2019-01-29 04:15
It’s easy to tell why your insurance policy has lapsed. Why your check book is a mess. Or why your […]
The post What’s holding your hospital marketing back? appeared first… Read More
2019-01-23 17:49
There’s always inspiration to glean from looking beyond your direct competitors and outside your category. While at first glance, certain […]
The post Hospital branding —… Read More
2019-01-16 18:25
Regardless of your specific hospital marketing objectives — whether it’s increasing service line market share, driving people to your outpatient […]
The post Hospital mark… Read More
2019-01-07 23:16
Your hospital brand is perhaps your organization’s most precious asset, and certainly your hospital marketing team’s most precious asset. It’s […]
The post Hospital… Read More
2019-01-02 13:15
Today’s The Day There comes a time when many businesses, health systems and hospitals included, realize they might need to […]
The post Rebranding strategy: anatomy of a success… Read More
2018-12-28 00:34
We love the kind of marketing that in and of itself can make a difference in people’s lives. It’s work […]
The post Healthcare marketing inspiration — from work… Read More
2018-12-21 19:07
Informative article from Lindsay Resnick (EVP Wunderman Health) on CMO.com that healthcare marketing strategy teams might want to scan — […]
The post CMO Magazine — 5 them… Read More
2018-12-19 17:12
Here’s a really important article for healthcare marketing strategy folks from the team at Patient Engagement HIT about the imperative […]
The post Healthcare marketing strategy… Read More
2018-12-18 19:03
As a healthcare marketing executive, I’m sure you’d agree that the ultimate point of your healthcare brand isn’t to generate […]
The post Healthcare branding —… Read More
2018-12-16 15:50
A number of Trajectory team members just attended the Most Contagious NY event. An annual conference put on by Contagious, […]
The post An inspirational “Most Contagious”… Read More
2018-12-10 03:31
There are three sobering statistics that should be taped to the lamp in every person’s office who is setting healthcare […]
The post Healthcare marketing strategy – the po… Read More
2018-12-04 12:50
Living and working in London as a planner — or a strategist as we call it in America — did […]
The post UK Advertising, A Great Holiday Gift appeared first on Trajectory Read More
2018-12-01 23:14
As a hospital marketing executive, you might have a few different business objectives that you’re trying to achieve, e.g., needing […]
The post Hospital marketing — brute… Read More
2018-11-27 13:57
It’s “cyber shopping” season. An appropriate time to remind wellness marketing teams that consumers turn to your brands when they […]
The post Wellness marketing and… Read More
2018-11-12 13:37
One of the key business challenges facing marketers is to change attitudes – either towards a brand or sometimes even […]
The post Changing attitudes and behaviors one movie the… Read More
2018-11-05 19:37
What can healthcare marketing teams (health system marketing teams and hospital marketing teams) learn from Charles Schwab and Charlotte Tilbury? […]
The post What healthcare marketin… Read More
2018-10-30 15:27
Here’s another example of shifting healthcare strategies. I just read this article today on drugstorenews.com – RB, Walmart and Doctor […]
The post Healthcare strategies … Read More
2018-10-28 20:35
One of the definitions of a lemming is a person who unthinkingly joins a mass movement, especially a headlong rush […]
The post Healthcare marketing – don’t be a lemming a… Read More
2018-10-23 15:34
Here’s a way to think about your healthcare branding. Relationships – regardless of who the parties are – are always […]
The post Healthcare branding: how to create… Read More
2018-10-17 15:02
Interesting article on drugstorenews.com – CVS Health won’t give Amazon leeway in healthcare. Another week, another re-write of the changing […]
The post Healthcare market… Read More
2018-10-15 02:03
The weight of our stories can keep us trapped and held hostage in our proverbial box. But if you’re in […]
The post Healthcare marketing – are you feeling trapped? appeare… Read More
2018-10-08 14:10
Let’s get those social posts up. The digital banners running. The new content pushed out. Put another way, push hard […]
The post Smart wellness marketing begins with smart bran… Read More
2018-10-02 13:39
We often place too much value in the power of sound bites, images and marketing activities, but rarely enough on […]
The post Five things your healthcare branding must do appeared fir… Read More
2018-09-30 21:34
Most marketers don’t need to be convinced of the importance of social media in healthcare. In a marketplace increasingly defined […]
The post Five steps to improve your social m… Read More
2018-08-29 12:25
A few Trajectory team members just attended IndieBeautyExpo in New York this past week. This is always a massive and […]
The post The melding of skincare marketing and wellness market… Read More
2018-08-28 19:57
What’s the danger of healthcare marketing strategy not being guided by brand strategy? Brand-less healthcare marketing that gets lost in […]
The post The danger of “brand… Read More
2018-08-13 20:13
Here’s the situation. You have limited marketing resources. You’re operating in a healthcare market that is confusing, constantly changing and […]
The post 5 Decisions Tha… Read More
2018-07-30 19:36
What comes to mind when you picture skincare market advertising? Likely it’s a seductive promise, a flawless skin visual and […]
The post Thinking in new ways about the skincare… Read More
2018-07-09 13:54
Not all healthcare marketing strategy carries the same weight. Getting it right translates into attracting and maintaining customers, cultivating physician […]
The post Three habits t… Read More
2018-06-12 14:08
The decision’s been made. You’re going to bring on board a new healthcare marketing agency. The reasons might vary, e.g. […]
The post Choosing a healthcare marketing agenc… Read More
2018-05-16 18:26
It’s more important than ever today to invest in healthcare marketing. Consumers are bombarded with ads everywhere they go, and […]
The post 5 Ways to Reach Your Consumer with H… Read More
2018-05-10 15:28
If you’re in healthcare marketing, it’s either an incredibly exciting time or an incredibly exasperating one. Where you stand depends […]
The post No-Fail Healthcare Marke… Read More
2018-05-06 12:33
Millennials, born between 1980 and 2000, are a unique group of consumers who require a unique marketing strategy. This first […]
The post Millennial Healthcare Consumers: How to Reach… Read More
2018-05-02 18:02
Your health system or hospital story doesn’t matter. When it comes to healthcare marketing, the only thing that matters is […]
The post Healthcare marketing that rises above the… Read More
2018-04-09 16:31
Transitioning from volume-based to value-based payment and care delivery models in healthcare has been one of the most important industry-wide […]
The post On the road to value-based… Read More
2018-03-28 00:54
In the future, we picture health systems resembling “ecosystems of health” – where consumers visit an organization’s facilities in a […]
The post Healthcare st… Read More
2018-03-14 17:26
Brands are connectors. Connectors between businesses and customers. Connectors to meaning and value. Connectors between customers themselves. So how do […]
The post Harnessing The Pow… Read More
2018-02-26 16:25
A health system rebranding is a major milestone event where everything is evolving: strategically, creatively, internally and externally. To clarify, […]
The post The art of health sy… Read More
2018-02-21 20:32
Interesting infographic (below) from PwC Health Research Institute highlighting top healthcare industry trends based on a survey of 1,750 adults. […]
The post Healthcare industry tren… Read More
2018-02-07 13:52
Clinique’s brand momentum is still moving upward. The 50-year old Estee Lauder company brand was chosen by Beauty Packaging’s online […]
The post Clinique: Maintaining Bra… Read More
2018-01-22 15:45
There are two questions that every healthcare marketing leader should be able to definitively answer: 1. What beliefs unite and […]
The post Healthcare marketing: propelling sustainab… Read More
2017-12-13 20:11
How can traditional hospital marketing teams take on these disruptors? If you roll-up the moves by CVS, Aetna, Walgreen’s and […]
The post Hospital marketing – taking on C… Read More
2017-12-05 18:48
WELL + GOOD released their top 18 health and wellness trends of 2018, chock-full of binge-worthy products and life hacks—from […]
The post Implications for health and wellness m… Read More
2017-11-07 13:00
Millennials are considered one of the most difficult audiences to reach with healthcare brand messaging, but perhaps the biggest challenge […]
The post Crafting Consumer Healthcare Ma… Read More
2017-10-31 12:00
Augmented reality (AR) is a technology that has captured the imagination of healthcare marketers—and for good reason. Unlike virtual reality […]
The post Using Augmented Reality… Read More
2017-10-24 12:00
Podcasts have become a powerful marketing solution for many brands. Now healthcare marketers are beginning to leverage the unique benefits […]
The post Healthcare Marketing Ideas: Pod… Read More
2017-10-17 12:00
Finding and engaging your healthcare consumers at their “zero moment of truth” is your daily mission as a marketer, but […]
The post 3 Websites to Learn From for Your Cons… Read More
2017-10-10 12:00
Knowing which social media platforms are the most popular with targeted demographics is essential to the success of any marketing […]
The post Latest Stats on Healthcare Consumer Enga… Read More
2017-10-03 12:00
Print is definitely not dead. Healthcare marketers focused exclusively on digital media are overlooking an opportunity to reach millennial healthcare […]
The post Reaching Millennial… Read More
2017-09-26 12:00
If you want to reach new parents, you’ll have to create a campaign that resonates with millennials. More than 90% […]
The post How to Reach Millennial Parent Healthcare Consumer… Read More
2017-09-20 13:38
The health system M&A train doesn’t seem to be slowing any time soon. But if history is a guide, many […]
The post Health system M&A’s: 7 tips for getting the bran… Read More
2017-09-19 12:00
The Internet of Things (IoT) isn’t just a playground for software and entertainment industry marketers; it offers numerous opportunities for […]
The post Leveraging IoT Devices… Read More
2017-09-12 12:00
SMS marketing is back as a healthcare solution, delivering impressive response rates for marketers. The use of SMS, however, requires […]
The post Healthcare Solutions: Reaching Consu… Read More
2017-09-05 12:00
Source: Nielsen OOH Advertising Study 2016 Digital Out-of-Home (DOOH) healthcare marketing startups have won billions from investors in 2017, and […]
The post Engage Healthcare Consum… Read More
2017-09-01 13:05
If you’re in healthcare marketing, it’s either an incredibly exciting time or an incredibly exasperating one. Where you stand depends […]
The post Healthcare Marketing: Ei… Read More
2017-08-29 13:30
The Cannes Lions International Festival of Creativity is arguably the advertising industry’s most prestigious—and certainly the most glamorous—awards ceremony, with [&helli&hell…Read More
2017-08-22 20:48
According to a recent study by HIMSS Analytics, more than half of American hospitals will adopt AI technologies organization-wide within […]
The post Implementing AI in Healthcare Mar… Read More
2017-08-15 12:00
As healthcare marketers, we are natural storytellers. We transform Big Data’s deluge into insights on what drives our audience and […]
The post Storytelling in Healthcare: Drivi… Read More
2017-08-01 12:00
As a lead healthcare marketer, you’ve become accustomed to fighting the good fight on multiple fronts. Not only are you […]
The post 2 Tips To Increase Patient Volume for Your H… Read More
2017-07-25 12:00
A 2016 study showed that 80% of consumers forget the entirety of most branded content after three days. According to […]
The post How to Create Compelling Stories That Engage Healthca… Read More
2017-07-18 12:00
According to Dipanjan Chatterjee, a Forrester analyst and Forbes columnist, “anything and anyone that shapes brand perception drives brand” […]
The post Healthcare… Read More
2017-07-11 12:00
Love it or hate it, the highly controversial “value based” care approach has definitively upended the healthcare industry and redefined […]
The post 3 Tips to Marketing a… Read More
2017-07-04 12:00
Strip away the technology, Big Data, and social media virtuosity, and every successful health system owes its continuing growth to […]
The post 3 Must See Effective Physician Referral… Read More
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