The use of Cosmetics is meant to make one feel beautiful and confident. However, the use of some ingredients, processing methods and compounds has produced the opposite result. This explains the rise in demand for clean cosmetics. Since this is a trending word, how can you spot such cosmetics on shelves when buying?

Identify what clean means for you. Each person has a unique reaction to a product or ingredient. It means that your tolerance level will differ. What produces a nasty reaction for you might not have the same effect on another person. You have to perform a personal test before claiming that a particular product is unclean.

Look at the ingredients used in the manufacture of the product you are interested in. Regulators and scientists have pointed at products as well as ingredients that are considered harmful or unclean. You must also be sensitive to derivatives of these compounds because they will have the same effect. There are marks given to products based on the compounds used. Be cautious every time you go to buy.

Buy brands that are known to produce safe products. A lot of companies have paid attention to the need for clean products. Market leaders have set the trend and many others are catching up. You will see their campaigns and sensitization messages to the public on different products. The media will also highlight their exploits, recognition and confessions from users. Stick to such products for your safety.

Media reviews of cosmetic products will also guide you when making a choice. The reviews should be on outlets, magazines and shows that are credible. The outlets must provide authentic information about these products and not in the form of promotions or adverts. Endorsement by reputable celebrities and experts on the strength of being clean or not clean is also a reliable guide.

Friends, associates and family members make recommendations of safe products that they have used. Their experience is highly reliable because they are not driven by commercial interests. You can also see the result that the product they are using has on their skin. You may also give you a chance to test a product before you buy in bulk. This is the safest referral you can ever get.

Public reviews are highly reliable when buying beauty products. The reviews should be on independent platforms where manufacturers or marketers do not have any influence. Websites selling these products, consumer insight platforms and social media are reliable sources of public reviews. Public reviews provide the most unfiltered assessment of the performance of a product.

Check whether a particular product has gained regulatory approval. There is approval during licensing but regular tests are carried out to ascertain whether standards are being maintained. The tests are also meant to review compounds and ingredients in light of new developments in the industry. Stay away from products that have been banned or whose integrity is questioned.

Investigate whether the effect on your body or skin is as a result of use of a particular cosmetic product. Some of the factors that could have a nasty effect include food, biological status and environment, among others. The verdict on whether they are clean or not must be made with certainty.