One Entrance to SFFS17 Flanked By Larger-than-Life Replicas of the Coveted Sofi Award! (All Photos By Gail)
If you would like to know what it is like to eat and drink your way from one end of NYC’s Javits Convention Center to the other, then the Specialty Foods Association’s annual Summer Fancy Food Show is the must-attend event for you! Sadly, you must have at least a tenuous relationship to the Specialty Food business in order to get in, and lucky for us (and you) we have that connection. I attended with my food critic friend Anne on the opening day of the event’s three-day stretch of wild food delirium. It was all kinds of exhausting fun, but it was worth it.
The Sofi Awards Honor the Best and Most Innovative Products in Specialty Food
With over 5,000 exhibitors from around the globe, the SFFS is a kind of blissful food overload that is virtually impossible to thoroughly distill — but we are going give it our best shot! We have a lot ground to cover, so we will break it down into a few subcategories covering food that just was simply delicious to put in the mouth, plus the most striking booth displays, stand-out product packaging, favorite brand mascots and most unusual products of the show. Here are some of our amazing discoveries!
Pastificio Bacchini Pasta Display
The Pastificio Bacchini booth was loaded with gorgeous fresh pastas that they were cooking up on site for tasting and swooning over.
When they say that these pastas are the Chef’s Best Friend, they mean it!
This Heart-Shaped Ravioli Pasta (stuffed with mozzarella di bufala campana, tomato and basil) looked almost too beautiful to eat!
Our very favorite had to be the Fiocchi Formaggio e Pere (a pasta purse stuffed with cheese and pears), pictured above, which was just insane. Mangia bene!
Also taking top honors in the pasta category was the Amore brand Sun-dried Tomato Ravioli Salad featuring Amore Four Cheese Ravioli, Sun Dried Tomatoes and Pesto Paste! So easy to make — we got the recipe!
Calabro brand Fresh Rotolo are tiny, hand rolled pinwheels of Mozzarella and Prosciutto that make a delicious, convenient and visually-compelling party snack! Our favorite meat and cheese snack of the show!
Soon we came across the well-attended booth for C’est Gourmet Ready to Bake Pastry, from which you can make so many delicious treats of both sweet and savory variety — because everything is fresh baked by you at home!
In addition to an assortment of fruit and cheese strudels, and other pastries, C’est Gourmet also offers fill-and-bake Danish Twists and Swirls. You officially have no excuse not to bake!
Behold: the Red Velvet Bomboloni from Forno d’Asolo Italian Bakery! We are speechless!
Three words: Sticky Toffee Pudding from the Sticky Toffee Pudding Company. Like you couldn’t have just guessed that! Created by British ex-pat Tracy Claros, who is now based in Austin, Texas, these desserts are her updated approach on the great tradition of British hot puddings brought to America to share with you! You can buy them online!
Look at this cake. Just look at it. We found this gorgeous and outrageously moist and delicious Pistachio Pound Cake in the booth for Hahn’s Old Fashioned Cake Company!
This an Orange Creamsicle Smoothie that we refreshed ourselves with at the Walden Farms booth. The light and luscious smoothie is officially a low-sugar, low calorie treat as it’s made with both fat free yogurt and fat free milk, sweetened fresh fruit and two Walden Farms products: their Orange Marmalade Fruit Spread and their Marshmallow Dip. It tastes fantastic and you can get the recipe at their website!
Two Friends Chocolates makes gourmet candies that look like Art! We love the Mondrian design in the lower right hand corner, especially.
We had fun spotting and collecting snaps of products that had fun or funny names, eye-grabbing signage or clever slogans. Too Cool Chix are two cool chicks (Michele Elmer and Sharon Monahan) who have elevated the humble ice cream sandwich, because they think outside the pint!
Too Cool Chix all natural ice cream sandwiches are layered with handmade, soft cookies, paired with extraordinary micro-batch ice cream — what they call their “magic in the middle” — with the result being beautiful, delicious, classic and innovative flavor combinations.
The Beauty Bar: Lavender Ice Cream with a Soft Lemon Cookie Sandwich was my favorite!
Pickled Pink Foods, well, if you know me at all, it is obvious why this is included in the round up. These guys pickle foods that you would not necessarily traditionally pickle.
Like these Pickled Peaches, which taste exactly like you would imagine. They would be great served with barbecued meats (especially ribs), I think.
This is the slogan for Crapola Granola. Do you need me to explain to you why this is hilarious? It might not be as outrageous as This, but it still rates.
Crapola Cranbrerry and Apple Granola: It tastes good, and it makes you go. What more do you want?
Mallow Tree Fruit Flavoured Balls. The joke just writes itself!
“Eat Our Meat” is the sexually suggestive slogan for Ayoba-Yo, makes of Biltong Jerky and other fine dried meat products. Biltong (a word which I recently played in a game of Words With Friends) is a South African style of air-dried steak jerky which makes all other jerkies taste like chewy rope by comparison. The photo above shows a selection of Droewors, the new standard for Beef Sticks. Eat their meat, indeed.
Meat Jokes! Pigs! We can’t get enough of either!
Meat Mitch BBQ Sauce featuring a Pig named Mitch: Put it on Your Meat, and Eat It.
SuperSeedz Gourmet Pumpkin Seeds: Because it is a Big Pink Pumpkin!
Al Dente Artisinal Pasta gets a pass for the pun! Ha ha ha, Pasta!
Suckerpunch Gourmet Bloody Mary Mix: There are so many things to like about the label alone.