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Dolby, Rakuten TV and LG Electronics Partner Up!

We’ve got some fantastic news for movie fans this afternoon and especially for those that love that extra quality when watching movies at home on a smart TV, as Dolby, Rakuten TV and LG Electronics Partner to Bring the Best Ever Cinema Experience to European Smart TVs.

Dolby Laboratories, Inc. (NYSE:DLB), LG Electronics and Rakuten TV today announced that Rakuten TV will be the first Video on Demand service in Europe rolling out Dolby Vision high dynamic range (HDR) imaging and Dolby Atmos sound technologies to bring the best video and audio quality to the latest Hollywood blockbuster movie releases in home entertainment on LG screens. The first slate of movies are available in UK, Spain, Italy, Germany and France and are planned to be released in the coming weeks in a total of 12 countries.

“Our collaboration with Rakuten TV magnifies the dedication from Hollywood to bring Dolby Vision and Dolby Atmos to a broader global audience,” said Javier Foncillas, VP, Commercial Partnerships Europe, Dolby Laboratories. “Dolby Vision and Dolby Atmos combine to deliver unforgettable entertainment experiences from the cinema, to the home, and beyond.”

With Rakuten TV bringing to LG OLED and SUHD TV owners the best new cinema releases, Dolby Vision and Dolby Atmos will transform your home into an entertainment powerhouse for the best domestic cinematic experience. Leveraging the high-dynamic range innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision delivers a spectacular visual experience – astonishing brightness, incomparable contrast, captivating colour, and enhanced detail retention – that brings entertainment to life before your eyes. Dolby Atmos delivers an immersive sound experience that places and moves audio around you, including overhead, so that viewers feel as if they are in the middle of the story.

“Our mission is to deliver a premium cinema experience in your home,” said Sidharth Jayant, Global Product Director at Rakuten TV. “The only way we can do it is merging content and technology in a unique formula and with premium partners allowing us to realize it. Through our collaboration with Dolby and LG, consumers will be able to feel like being at the cinema from the comfort of their own living room, watching their favourite Hollywood releases with the best image and audio quality.”

“We are pleased to see new Dolby Vision and Dolby Atmos content being made available in the UK through Rakuten TV for our customers. Our TV’s offer incredible viewing experiences and it is great that there is now even more content available for our customers to enjoy on our LG OLED and SUPER UHD TV range,” said James Thomas, Product Manager – Home Entertainment, LG Electronics.

The movies coming to the service in Dolby Vision and Dolby Atmos on Rakuten TV, available on compatible devices, include both recent releases and catalogue titles such as, for example: Blade Runner 2049, Flatliners 2017, 2012, 5th Wave, Baby Driver, Bad Boys II, Billy Lynn Halftime Walk, Elysium, Emoji Movie, Inferno, Life, Passengers, Pixels, Resident Evil Final Chapter, Rough Night, Salt, Smurfs: The lost village, Spider-Man, Spider-Man 2, Spider-Man 3, Spiderman: Homecoming, The Amazing Spider-Man, The Amazing Spider-Man 2, The Dark Tower and Trainspotting 2.

The post Dolby, Rakuten TV and LG Electronics Partner Up! appeared first on Blazing Minds.



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