Award-winning Ghanaian rap icon M.anifest builds anticipation for his impending studio album with new ‘La Vida‘ single and music video.

As M.anifest gets ready to release his fifth Studio Album and the seventh compilation project overall “Madina To The Universe (MTTU)” later this autumn, he releases a new song titled ‘La Vida‘.

‘La Vida’ follows his two recent collaborations with Grammy Award-nominated Chicago rap artist and musician Vic Mensa titled ‘No Fear’ and MOBO Award-nominated British Ghanaian producer Juls titled ‘Confusion’.

Produced by Ghanaian musician Øbed, who has recently worked with Amaarae, Wande Coal and SuperJazzClub, and mixed by Beninois producer Rvdical The Kid, with the music video crafted by South African director Adriaan Louw, who has also worked with the likes of Major Lazer, Wizkid, Mabel and Burna Boy, ‘La Vida’ is proudly African through and through – not only in the sonic themes, with those percussion drums and M.anifest infusing his mother tongue into the song, but also down to its creative personnel.

It is a song I wrote with a mischievous grin. I imagined freeing myself and getting up to no good with a woman I dig with both of us having no care in the world about people, opinions, or rules. It almost felt like I was living vicariously through some of my own memories”. About the music video, the Ghanaian star adds that, “we shot it in Madina, which is the neighborhood in Ghana I grew up in, and the essence was to tap into childhood memories and evoke a feeling of nostalgia.

M.anifest

M.anifest’s fifth studio album “Madina To The Universe” – stylized as MTTU – arrives in 2021 to further solidify his iconic status within the African music landscape.

Stream ‘La Vida’ by M.anifest below: