In the world of marketing, it is generally believed that most people need to read, listen, or watch an advertisement at least three to five times before they take action to buy. That is why you are likely to keep seeing the same advertisement over and over again across various platforms. When it comes to digital marketing, marketers have found that it is easier to sell to people who have already shown interest in a product than trying to convince new prospects. When people visit a website and add items to their cart but forget to checkout, they are showing interest in those products. With remarketing, they will see advertisements of those items pop-up on other websites they visit. This is what remarketing is all about. As a business owner, you should add remarketing to your marketing strategy. Some of the benefits include the following.
1. Increases Brand AwarenessThere are several reasons why customers fail to checkout online after filling up their cart. While some reasons may consist of too many steps that needs to checkout, duration of delivery, or extra charges, a vast number of customers simply forget to checkout. A recent study showed that 1 in 5 abandoned carts was a result of absent-mindedness. Customers planned on returning to checkout but somehow forgot about it. By using remarketing, you will be reminding your customers about their abandoned carts and increasing your brand awareness in the process – before and after purchases.
2. It is Cost-EffectiveRemarketing is cost-effective because you do not have to spend a lot in adverts trying to convince your leads to buy your products. They have already shown interest. All they need is a little push. Google is a leading platform in remarketing. Its flexible budgeting feature allows you to set your budget as you see fit. Broadplace, as a Google Partner, is in a unique place to help businesses achieve their marketing goals effectively and efficiently. With Google Adwords remarketing, the professionals at Broadplace can help you reach a wide audience without breaking the bank.
3. Specific Target MarketingRemarketing focuses only on a specific group of people – those who have visited your site but did not make any purchases. They failed to convert from visitors to customers. It is high-level marketing that ensures there is no waste. By crafting your adverts to speak directly to them, you can effectively sell your products. Visitors who convert as a result of remarketing tend to become repeat customers if they are happy with your products and customer service.
4. Improves Conversion RateEvery business website aims to convert visitors to customers. Due to the specific target marketing and brand awareness, you are more likely to keep converting visitors to customers over and over again. The more conversion you get, you more return on your remarketing investment you earn.
Remarketing is a win-win situation for you and your customers. By helping them remember the value they can get in your product, you are enhancing their shopping experience and also improving your business through sales.
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