There are many ways to attract the attention of buyers - discounts, gifts, free samples and much more, but marketers do not stop generating new ideas and amaze consumers. We studied the experience of retailers from various fields and compiled a list of trade marketing campaigns that work.
Reducing prices is the most common way to attract Store visitors to specific products. Just like how Reveal promo codes have done it for their offerings. However, discounts vary. Along with traditional seasonal sales, there are quite creative promotional solutions
1. Old collection
The action is often found in fashion retail. It allows not only to increase sales, but also to sell stale goods, to receive funds and to free up space in the warehouse for new arrivals. Larger events are also called “stock removal.” The mechanism works well - people are ready to buy things from last year's collections at a discount.
Liquidation in the store of goods for newborns.
2. Discounts for certain categories of customers
This model is used when you need to attract the attention of a particular audience segment. Lots of options - discounts for mothers with children, owners of Maltese shepherds, senior citizens, etc. There are also more creative options - a promotion for visitors in white or shoppers with green handbags.
3. "Friendly discounts"
This mechanism is often used by fashion retailers. Girls like to go shopping at the company, so the “bring a girlfriend and get a discount” marketing campaign is in demand, and the discount depends on the number of attracted customers - 5% for one, 10% for two, 15% for three, and so on. Another variety of such promotions - discounts for new visitors - a regular customer passes the coupon to a friend.
4. Personal discounts
The store makes advantageous offers to specific customers. For example, birthday men get a discount on cake or other holiday items. The large hypermarket went even further. Personal offers are formed on the basis of an analysis of the purchase history. The client receives information about discounts on products of interest to him by mail or by email.
5. Advance order
The promotion is more typical for online retail. Orders begin to be taken when the product is not yet in stock. To encourage customers to make a prepayment, the store reduces the price of pre-order.
6. Discount for action on the Internet
The buyer is active - puts likes, subscribes to groups on Social Networks or an e-mail newsletter, writes reviews - and receives a favorable offer. Such actions pursue several goals at once. They stimulate sales, increase the loyalty of the target audience, increase the base of subscribers or the community on social networks.
7. Volume discount
One option is special offers for those who spend a certain amount in the store one-time or gradually. In the latter case, the buyer is offered to keep checks or a special card is issued on which the seller marks each purchase. The client receives a large one-time discount or bonus card.
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