SEO techniques change more quickly than the sky changes color at sunset.
Okay, maybe not that fast.
But there’s no denying that the field of SEO is continuously evolving.
Techniques that worked for you last year might no longer be that effective today. The problem is that with so many ‘experts’ serving in the industry, it can be extremely hard for novice marketers and new business owners to know where to start.
Different marketers and advertisement agencies will vouch for different techniques and tactics according to their own experience and based on their understanding of optimizing a website to rank higher on search engine results page.
Unfortunately, small businesses with limited resources cannot take a trial and error approach to SEO.
Rather than spending time and energy on researching, implementing and managing an SEO marketing campaign that might work, you need a definitive plan that is known to yield the desired results.
Here are some insanely powerful SEO strategies for this year that will not disappoint.
Optimize Your Site for RankBrainThe RankBrain algorithm introduced by Google has proved to be a game changer – quite literally. In case you are still not familiar with it, here’s a brief explanation.
Google RankBrain is a machine learning algorithm created by the tech giant. It analyzes your website by measuring its performance with respect to the top results on the first page. According to Google, RankBrain is one of the top 3 factors that is uses to determine the rank of websites on the search engine results page (the other two factors being links and the content itself).
So, in simple words, you MUST optimize your site for Google RankBrain.
Here are a few ways how to do it.
- Add numbers (or the year) in the title and meta description of your posts. For example, ‘Top 10 Content Marketing Tools,’ ‘Best Mobile Ad Platforms for 2019’ and so on.
- Write catchy introductions to reduce bounce rates and increase ‘dwell time’ – the time that a visitor spends on your site.
- Break up the content into short paragraphs that are easy to read and to digest.
Make Content Your Center of AttentionWhether you are new to online marketing or not, it’s a fair guess that you must have heard things like ‘content come first,’ ‘content is king,’ and similar concepts that highlight the importance of high-quality content.
The reason behind that is quite simple.
Content is what binds together the majority of elements of SEO or any other type of marketing for that matter.
Content really is and will remain the king of all marketing campaigns. You might spend thousands of dollars on creating the best web design, go for paid advertisements and promote your business on numerous platforms both, online and offline. But poor or hastily written content that render it all useless.
No matter what other techniques you follow to make your website rank higher on SERPs, content is one thing that you cannot afford to overlook.
From the meta title and meta description to page headlines, intro, conclusion on the main text itself, every word must be carefully picked. The content should not just be unique and interesting but also fun and engaging enough to keep the reader hooked on till the end.
While compelling content is highly important, creating such content is not everyone’s cup of tea. Even if you think you can manage it on your own, its better to leave this job to the professionals.
Consider hiring a copywriting service for the task. They have dedicated writers who have specialized in the field and know the tricks of the trade to polish and fine-tune the content for SEO purposes.
Tap into the Power of Content Publishing PlatformsWhile you focus on producing compelling content, you must remember to promote it on various platforms.
Blogging is the go-to technique adopted by almost every small and large-scale business for SEO marketing. But only the smart marketers realize that to drive more traffic, they need to increase their outreach rather than just focus on on-page SEO alone.
Look beyond your blog and search for other avenues where you can promote your business.
The best way to go about it is to use platforms like Medium that allow you to republish old blogs in order to increase views. Since these platforms already have a large following and a community of avid readers and other professionals, they have a great potential to drive more traffic to your site and generate leads as well. Getting your content posted on such sites also helps you earn backlinks which further facilitate in SEO.
The catch is that these sites don’t publish every contribution. To get your post approved, it must meet their set standard. Therefore, it’s better to consult a blog writing service as it significantly increases your chances of getting things right in the first go.
Know that you know the top SEO techniques for boosting your site ranking, take the appropriate measures to see what wonders it can work for your business.
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