Digital transformation has become a buzzword lately. It is thrown around so frequently that most people are still confused what exactly does digital transformation mean. With many people putting forward their own definitions, it does not help either. Simply put, digital transformation is the integration of digital technology in all areas of your business. It transforms the way your business operate and how you deliver value to your customers.
It seems that every business wants to jump on the digital transformation bandwagon but only few manage to achieve success. According to Forbes, 84% companies fails at digital transformation. The reason is that digital transformation requires a new business model. To be successful at digital transformation, businesses need a new way of thinking and a new approach.
In this article, you will learn about seven reasons why digital transformation projects tend to fail more often.
1. Resistance to Change
As soon as you start talking about digitally transforming your business, you will face some resistance from your employees. This happens because they have got familiar with the current system implemented in your organization and don’t want to change that. They have worked hard to get their way around the current system due to its steep learning curve and don’t want to do the same drill from scratch again. As a business who is embracing digital transformation, you need to make them understand the benefits of digital transformation and help them in learning the new system. Get all the stakeholders on the same page before launching the digital transformation project otherwise, it is bound to fail.
2. Lack of Involvement From Higher Management
Lack of interest and involvement from top management is enough to derail any project, let alone digital transformation project. According to a research conducted by University of Ottawa, 33% of projects fail due to lack of interest from top management. To make digital transformation successful, you will have to convince your top management about digital transformation. When they realize that digital transformation will deliver tremendous value for their business, they will automatically start to show keen interest in it. You have to prove them that it will bring more revenue and will help your business grow. Once they start to put their weight behind your digital transformation process, the chances for project success increases substantially.
3. Ignoring Customer Experience and Priorities
According to a survey, 95% of respondent believed that the main goal for digital transformation is to give customer a unique experience. For that to happen, you have to put your customers at the heart of your digital transformation strategy. Despite knowing that it is critical to digital transformation success, customer experience and preferences are usually the last two things on their list, which is why most digital transformation projects fail. Make customer experience your priority and everything will fall in place itself.
4. Using The Wrong Technology and Tools
Digitally transforming your business is not easy. There are many challenges and hurdles that you have to overcome to make it possible. Thankfully, there are tools and technologies that can help you with that but you have to choose the right ones and ditch the wrong ones. You don’t need the latest and greatest tools and technologies.
Let’s say you want to move all your data from your best dedicated server to the cloud as a part of digital transformation process. It can be tough but if you have the right tools and technologies at your disposal, you can easily do that. To choose the right technology and tools, it is important to first assess your business needs and choose tools and technologies that can fulfill your business needs.
5. Trying to Change Too Much Too Quickly
Another big mistake most businesses make is they try to make too many changes too quickly. As a business, you should make sure that you set the right pace for your digital transformation as changing too many things too quickly can turn even the advocates of digital transformation into adversaries. This will overwhelm your employees and lead to burn out when they cannot cope up with the faster pace of digital transformation.
6. Changing Too Slowly
Just like changing many things too quickly can backfire, changing things slowly can also have negative impact. Time and money are directly proportional to one another so the longer your digital transformation projects take to complete the more it will cost. Similarly, the longer your digital transformation project run, the risk of scope creep increases. Before you realize it, your digital transformation projects have surpassed the budget and time allocated for it and the scope has blown out of proportion. The end result is the same, project failure.
7. Lack of Training
Digitally transforming your business takes time and is an iterative process. You need to make sure that you train your employees and project managers regularly to handle each phase efficiently. Lack of training can lead to project failure. That is the reason why poor handling by unskilled and inexperienced digital transformation managers is one of the biggest reason why your digital transformation project is not achieving success. As new technology and tools are introduced, you should always stay in the learning mode and master the latest tools and technology for successful digital transformation.
Digital transformation is all about making smoother transition from traditional to digital business model. It will boost your productivity and efficiency and help you generate more revenue while growing your business in the process. You can get all those benefits only when you do the digital transformation the right way. Take precautionary measures to prevent any mishap that can hamper your digital transformation process. I hope this article might have helped you in understanding the key reasons behind digital transformation project failure so you can avoid it easily.
Which is the biggest reason why digital transformation projects fail in your opinion? Feel free to share it with us in the comments section below.
Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.
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