Power of Guest PostGuest blog posts can still be an extraordinary tool for any business. Matt Cutts states that guest blogging is the best resource for branding, exposure, increased reach, community, and much more. Guest blog posts deliver your brand in front of a previously established community of readers who may not be well-known with you or what you provide.
Just consider these statistics. Each month there are 54.2 million new blog posts. These posts get nearly 19.6 billion views from 409 million people. This is a large market to tap into.
You do not require your own following or even your own website, in case of guest blogging. You are capable of using someone else’s audience while providing them content that guides you to maintain their blog relevantly and distinct. When guest blogging is done properly, it is a win-win situation
1. Think of the receiver’s point of view.Some hundreds (or may be thousands) of inquiries will be received by website owners and editors receive a day. Consider this honesty while using it to your advantage.
Maintain your emails short and sweet. Be specific and short, and do not spoil audience time.
You are conveying to a human. Identify, according to the site’s context, whom that person is. It is feasible to receive insight into who will get your email based on the tone of the site or the email address. This may need a little bit of digging, but in most situations, the person you are attempting to contact is actively engaging on Twitter or other social platforms.
2. Connect with editors via social media.Follow the website or publication on Twitter and Instagram, like it on Facebook and search its contact person on LinkedIn or Google Plus.
The editorial staff will frequently keep a powerful social networking presence. If they are active on social sites, straightly proceed with those people.
Become a constant presence on the site you need to contribute to, as well.
Review on articles, and attempt to receive a dialogue flowing with both readers and the site’s authority figures. This requires some time but will equate to long-term benefit.
3. Show that you have done your work.Go through the content available on the website.
This will assist to gauge the publication’s writing style and will show you are reliably involved in the subject matter. If there is no involvement and eagerness, search another site or realign your pitch.
4. Stay courteous.Every time use regular manners and courteous language. There is a space in communication when cold emailing, so sarcasm is not promoted unless the site itself lends to that. In PR, it is vital to use professional language.
If your design published work or email gets disapproved, stay calm. Use positive feedback and do not take it privately.
5. Draft a captivating email.Search what makes your email stand out and use the elements of a successful creative pitch. Do not get confused about overthinking or overwork a pitch. Brief and crisp ideas are most important.
Formatting is also crucial; Draft your email so it is both convenient to read and appealing to view.
6. Generate a compelling subject line.Frequently the subject line is what bridges the gap of a good email from the bad. Make sure to consist of the key information of your email incorporated into the subject title, but do not straightly spell it all out.
Be wise enough since a generic subject line normally goes unopened.
Use what is happening on in the world such as a timely event, holiday or anniversary, to make a spontaneous connection, and demonstrate that you are a real person. This way works exceptionally better when the time-sensitive matter aligns straightly with what you are pitching.
Stop using of spammy tactics that are click-bait-style subject lines or all caps.
7. Prevent using the apologetic language.Try to use language that instils confidence and does not increase spammy red flags.
The less apologetic you look for, the more likely it is that you will get a reply. Do not make yourself at a psychological disadvantage, try to prevent uncertainty, be direct and do not use apologetic wording.
8. Avoid the usage of templates.Transferring of multiple well-written emails can be careful and draining. Hence, using templates can look uninspiring and robotic. If there is one person who can smell out that non-personable attitude, who is nothing but an editor.
Be highly cautious when you are using templates, and have differences that you may choose and select based on the website or the design you want to convey.
9. Submit your design.When an editor is eager about a plan/design from a potential guest writer, they might request to view a draft. Have your plan which is outlined ahead of time to prevent a time lapse.
If you do not possess an outline, provide a timeframe for when the editor will look after your content.
10. Be patient.Receiving guest posts accepted can require a few weeks or even months. Follow up with editors if you have not heard back in a while, but do not overflow them with too much of emails.
A friendly nudge or reminder never wound, but do not be an irritation which is the most important factor.
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