The success of the mobile application not only depends on unique idea, quality content, or flawless UI. Building a great Marketing Strategy also plays a crucial role in the success of the mobile application.
If you just launch your app on the respective app stores without any Marketing strategy and hope for the success then you are living in a fairytale. The competition is fierce out there, more than 2 million apps on App Store and on Play Store it is more than 2.2 million available apps.
So, building a unique and informative app is not enough for the success of the application you have to build a great marketing strategy. Here we are presenting the lists for app marketing and promotional strategies.
Build a Microsite
A one or two web pages showcase your app to the large web audience. Use digital marketing technique by adding relevant keywords and meta description to ensure your site ranks higher in search engines. This will drive more traffic to your app download platforms and increase the no. Of downloads .
App Store Optimization (ASO)
Almost every user use the search function in the respective app stores. That’s why as a mobile app owner it is important to consider the App Store Optimization as an integral part of your mobile app marketing strategy.
ASO is intended to drive more traffic to your app page within the store. If a mobile app ranks higher in the app store then it will be visible to more potential users.
Create a promotional video
You can create a demo video of your app that tells a story that is relatable with the requirements of your potential client. Tutorials and case studies also are the part of a video, Creating and sharing your promotional video will help you in improving the visibility of your app.
Public relation exercises
Media engagement and influencer marketing is effective tools for the marketing strategy. Here we are listing some ways to get your media strategy right
- Press release
- Host a lunch party and invite the media and tech industry
- Interviews with the local newspaper and tech bloggers
- Guest Blogging
- Pitch your app to review websites
- Encourage users to review
These are the few tactics you can use to create the marketing strategy for your applications. If you want to develop an application for your business, then contact Techugo. We are one of the top application development companies in UAE. Always feel free to contact us if have any concern regarding application development, our experts give you the best solution according to your business demands.
This post first appeared on Top 10 Websites To Download Online YouTube Videos., please read the originial post: here