TikTok is brimming with the new beauty obsession called marinated makeup, shifting the fresh-faced, polished clean girl aesthetic towards a marvelously messy look. Women are choosing to get an undone, live-in look by letting their skin marinate with cosmetics instead of a precise, freshly-painted foundation. This modern take on turn-of-the-century looks has become a hot topic on social media, with thousands of videos and millions of views. This nostalgic baddie trend made a comeback to shake things up a bit and go wild and free. The internet is flooded with #MarinatedMakeup posts shared by many trendsetters about their slept-in-style. Once the makeup has marinated for a few hours, it is perfect. It still looks right when the eye makes it slightly smudgy. 

What does Marinated Makeup look like?

This undone, lived-in and extremely easy look is suitable for women who want a heavy, ‘up all night’ and ‘Kesha’ look. Putting on little to no foundation and a good amount of eyeliner/eye makeup will make you feel like a badass. Marinated Makeup melts into the skin to blend with your essence and becomes a part of you. This fashion trend is even classified as the next trend after the fall of Harley Bieber’s favorite clean girl fad. The marinated makeup trend is claimed to be inspired by the turn-of-the-millennium milieu during Taylor Momsen and Avril Lavigne’s heyday.

Why did it arise?

The trend of molding together unlikely colors lets you thrive when heading to a party as you prepare for the fall. The finish of the naturally produced colors of marinated makeup is imprecise but beautiful and makes for a spectacular bloom finish with autumn metallics and jewel tubes. Completely different from the fresh-faced clean girl aesthetic, the marinated makeup is getting more popular as the favourite of feral girls who love feeling young, wild and free. This ‘slept-in’ style allows the make-up to become a part of one’s skin.

How can you look perfectly marinated?

The makeup you apply will need to be absorbed by the skin for a natural, no-foundation feel. It takes more time to achieve the look, but the results will be surprisingly pleasing. You may better stick to the basics when starting with this makeup trend. You won’t go wrong with a concealer, foundation, liquid or cream highlighter, blush or bronzer, creamy eye color, soft eyeliner textures, and lip color. You have to apply a setting spray to mesh the products and keep it for a couple of hours, so that the natural oils on your face and your body heat will work to marinate the makeup. The marinated makeup trend will continue to blow up on social media and is sure to be on the rise.

The fashion trend will make its fullest comeback within a year since teenage rebellion is trending right now. And not only for rebels, this is the perfect makeup for anyone trying to set a statement and feel confident! 

Not your style? No biggie! Learn to perfect the clean girl look instead.

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