The situation of Digital Marketing is constantly changing. To stay ahead of the curve, here's an overview of the digital marketing trends in 2020.

For a long time, companies were thinking about ways to get their Social Media followers to visit their online store. Now they don't need it anymore.

Digital Marketing Trend 2020 Example: Screenshots of Shoppable Posts on Instagram. Shoppable posts via Clarosa

Social commerce refers to buying products directly from Social Media Posts and advertisements. No need to leave your site or app. These shoppable social media posts aren't new at all, but they've been garnering rapid attention since Instagram Checkout was released in 2019.

As 2020 approaches, many companies are beginning to shift their focus on how private messaging apps are used. Smartphone apps such as WhatsApp, Viber and WeChat have already become very popular. Instead of using email, state-of-the-art companies are using private apps and private messaging groups.

Major brands are already experimenting with monetizing their messaging apps, and soon customers will be able to pay for their products directly through their messaging apps. Sending and receiving money will be much easier.

Some applications, like WeChat Pay, have already made great strides in facilitating online payments. WeChat, Venmo, and PayPal users are already accustomed to using these types of apps to send money to their peers.

To be clear, both Twitter and Facebook will continue to be useful marketing tools after 2020. But the escape has already begun.

Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence right now on these "secondary" sites, you could be successful in the years that continue to grow.

In particular, Snapchat, Pinterest, Medium, and Reddit have recently become new favorites for marketers. Facebook has been killing young users for years, with brands targeting the market under the age of 30 flocking to youth-centric outlets.

New and smaller social media platforms may be out of the reach of giants, but that's not a bad thing. For niche brands, a more specialized platform is better suited to reach your target audience. Check out these Facebook alternatives categorized by industry or interest to find the best social media platform for your niche.

Businesses are using digital advertising to market their products, but have you ever encountered annoying or completely unrelated online advertising? Not only do online consumers tend to ignore these ads, they may hate the product and do everything in their power to stay away from the brand.

Forbes says this overwhelming digital connection means that 49% of people ignore irrelevant ads and brands that continue to attack people with irrelevant and irrelevant ads.

But on the other hand, people love great content

If a brand consistently sends customized messages, 36% will respond by purchasing a product.

Many companies are aware of this trend and are already planning accordingly. We also currently predict that by 2020, most companies will target their accurate audience and that users will only see (and respond to) relevant ads.

The name "artificial intelligence" is exactly what it says. A robot or machine that functions like a human. AI uses a combination of different features such as chatbots and voice assistants to find answers quickly.

For example, Alexa and Siri are voice assistants that offer great customer care. Like humans, you can take orders from users and work on your behalf in the background.

AI robots can also do this by collecting facts about the situation using sensors and human input, and also collect/store search data to improve the user's future experience.

Cardinal Digital Marketing has AI-powered healthcare marketing software called Patient Stream that allows doctors and healthcare providers to monitor and streamline advertising campaigns.

Retaining customers helps increase your income, because when you retain your existing customers, they tend to talk to their friends and give you referrals. Loyal customers are more likely to be more direct and honest about any issue, giving you the opportunity to improve your brand.

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