Every company needs a Logo, whether you are creating it for someone else, or want to use it for your own business or startup.

While it may come across as just a design, a company logo is one of the first things that your clients will look at. It’s important that it gives a fair Idea of what the company is about and what it does, instead of misleading the client or making them feel confused.

Whether it’s to lure in new clients or give an idea of what they can hope to achieve if they enter a work deal with you, your company’s logo can make or break the deal.

Let Your Company Belief Show Through

Image Credit: boredpanda

A great way to show your company’s belief and the values it stands for is to add an element in the design that can blend in with the name and give an idea of what the company can do for its customers. For instance, in the logo above, the word Freedom also shows how it can help you break out of the regular structure and reach your own heights.

Varun Sharma is the Founder and Creative head of Adgeeko, a Digital marketing and PR agency.

He feels that a logo is not only a design, but it can also help to visually represent your company, and as a result, it will be the first brand face of your business. When you’re creating a logo, it is a good idea to first understand your business thoroughly. This will help you in picking the right elements of colours and fonts. Once you have understood the message that you want to portray to your clients, the next step is to integrate the ideas with creativity.

Keep It Practical

You may have grand ideas of what all you want to portray, but don’t get caught in the trap of putting on too much on the logo. This will only create clutter and take away from the message you’re trying to show.

Varun says that clients remember those logos which stand out uniquely. It is important that your logo is scalable and does not lose its sense of proportion. Avoid creating too much clutter and confusion in the logo. It is best to go for a minimalistic approach that can help you get your message across in the right way.

In addition to all of this, you also need to create your logo in such a way that it becomes synonymous with your brand name and is easy for people to remember, yet not boring that it goes off their minds.

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