If you were given a choice of a not very red apple and a deep red apple, which one would you choose? You would definitely go for the deep red, wouldn’t you? That’s exactly how Colour affects our Food and eating choices, colour influences our brains to make decisions.
Thanks to more and more people turning vegetarian and vegan, green is the color when it comes to boosting hunger among the health conscious. For people who want to go for health food will obviously be lured by the green colored food.
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Have you ever wondered why many restaurants use the colour red either on their walls, menus or furniture and decor? Red is said to trigger the appetite. Red is a color that catches our eyes immediately and stimulates hunger pangs too. No wonder then that even so many packaged foods come in red packaging!
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Yellow is another colour that influences you. Ever wondered why fast food places like McDonald’s or instant food packets like Maggi use the colour yellow? Yellow releases the happy hormone and it also influences excitement and happiness along with an increase in appetite.
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Did you know white Coloured Food can trick us to eat mindlessly! No wonder then those huge tubs of popcorn which we mindlessly keep popping into our mouths no matter how full we may be feeling. We also tend to eat more when food is served on a white plate, probably because we can see all the different food colours more distinctly on a white plate. Next time you want to eat less ask for a darker coloured plate!
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Black colour in food like the little black dress gives a feeling of something special, elegance and premium. Black coloured food or food made with activated charcoal is relatively new when it comes to food. People still think twice before picking up food that is coloured black.
The next time you go out eating or shopping for food be aware of how colour influences what you eat or buy!
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