“I have constipation” sounds odd? Embarrassing? Well, you can’t be blamed, you’re not alone, there are many of us who don’t want to talk about it. They would rather suffer in silence than talk about it or discuss it, even though it’s a serious problem but it’s not uncommon. Most of us have suffered from Constipation sometime or the other but embarrassment stops us from talking about it openly. Surprisingly, there are a number of healthcare topics that are discussed on various platforms but constipation is not one of them!
However, an extremely enlightening event and movement called #ConstipationConversations that was organized sometime back by a pharma company called Abbott India Limited, broke all the taboos. Abbott India Limited was the first and only pharma company to carry out an Integrated Digital and Social media campaign. They roped in a celebrity like Virendra Sehwag as part of the campaign along with some well-known bloggers.
It didn’t end at that, they even shot a social experiment video hosted by the famous blogger Sahil Khattar along with Virendra Sehwag. It was a fun video where Sahil went around asking common people on the streets about constipation. The video ends with a useful information on constipation by Sehwag. The integrated approach by Abbott India Limited led to an all-time high Constipation Conversations! They also managed to sensitize people about the subject. Their agenda was to make people more comfortable about the issue so that they would be confident to speak about the problem openly, and they did manage to put the message across widely.
Commenting on the innovative approach to tap social media power to influence people behaviour, Venu Ambati, MD, Abbott India Limited, said, “In the healthcare ecosystem, every player has a role to play to improve healthcare – be it the patient or the treatment providers. Research suggests that there are constipation sufferers across India but almost half of them do not visit a doctor for treatment. #ConstipationConversations is an initiative to ensure that the ‘silent sufferers’ of constipation can speak up and speak early. We want to disrupt the casualness towards constipation so that people seek help and support from their physician.”
Constipation means infrequent bowel movements for weeks at a time, it also means straining or having difficulty passing stools.So why is it such a taboo to speak about it? I remember when we were in school, we all received ‘The Talk’; a session where we were told about sexual health etc, but surprisingly no one ever spoke about bowel movements!
It’s important that we do talk about it, as a healthy functioning bowel is the way to good health!
Read Also: Is The Government Right In Banning Condom Ads From 10 A.M. To 6 P.M.
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