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Colour Increases Brand Recognition By 80%

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A signature color can increase Brand Recognition by 80%, new research reveals. In a survey of 2,648 consumers conducted by Reboot, consumers were shown different colors and asked to name the brand they represented. 91% of consumers were able to name at least one brand by hue alone. 80% of participants were able to recognize […]

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Colour Increases Brand Recognition By 80%

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