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This Is Why You Should Invest in Networking At Events

Ask yourself these two important questions…

Sometimes, you don’t need to figure out how much to Invest in networking. What you really need to determine is whether or not a particular event is worth your time. I, for one, have attended plenty of networking events that went nowhere. Over time, I learned to develop a series of questions to help me determine whether or not I should attend an event.

Will I make an immediate return on my investment?
At the end of the day, whether or not you should invest in networking comes down to the word “investment.” When you invest, you expect to make a return. Therefore, you need to determine what the return would be for a particular event.

Here are some ways to make an immediate return:

  • Getting paid to attend
  • The ability to sell
  • Education


In the beginning stages, you may be more concerned with seeking education to grow your business. Often times, you can get some sort of education when you invest in networking events that are designed to teach attendees.

Is there a person/brand attending that I want to meet and potentially do business with?

The other way in which to determine whether or not to invest in networking is to consider who will be at events. For example, I go to events if I know a particular brand will be present. This is one of the strategies I use to get influencer deals and it works like a charm.

Final Thoughts

Research key attendees before the event. If there are individuals you’re hoping to meet (and impress) at your next event, do some pre-meeting research online. …
Discuss commonalities. …
Ask questions (lots of them). …
Be a connector. …
Have a purpose. …
Don’t be a product-pusher. …
Keep an open posture. …
Introduce yourself.

That’s it. If the answer to these two questions is no, then I won’t invest in networking unless I feel like I have extra time. As you can see, I focus on whether or not attending an event will actually lead to more commas in my bank account.

The post This Is Why You Should Invest in Networking At Events appeared first on House Of Jethro.

This post first appeared on HOJ EVENT, please read the originial post: here

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This Is Why You Should Invest in Networking At Events


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