"Studio 5 Elements" will be involved in production, acquisitions, distribution and also cater to the digital platform. A formal announcement was made here in Mumbai.

Talking about her new venture, Prernaa said, “Arjun and I are happy to collaborate with Mr Prakash Bhatt and Kashish Khan, both of whom are first generation entrepreneurs who have a deep understanding of cinema and who believe in strong content and resource management at the core. This association is an Extension of our vision.”

Producer Arjun Kapoor expressed that the creative team is looking at bigger and better things with the launch of Studio Five Elements. He said, “When you start something new, you’re full of dreams, and that is what we are, we’re full of dreams, all of us on stage right now. We have been in Bollywood for a while, with the success behind us, we are looking at doing bigger and better things.”