Mavins Record boss, Don Jazzy has stated the qualities he looks out for before signing an artiste on his record label.
The influential showbiz entrepreneur made this known as a recent guest on a Business show hosted by Fidelity Bank. When asked the qualities he looks out for , he said:” Aside the fact that my people have skills, I also look at the heart before I then look at the long term, If I see loyalty in the person, I know that he or she is someone I can bring up,” he explained.
Speaking on how they converted their passion into a business during the days of he said: “We were just guys that had passion for the music; we knew that if we had good products to sell, we would get popular and then money would start to come. We were not thinking about the labour or capital initially. Later on, we started looking at it as a viable business before we decided to start structuring things”.