Most Architectural Firms prefer to outsource 3D Architectural Visualization to outside agencies, as they can present their projects in the best possible light. Sketches or 2D drawings are not accurate enough and also do not offer clarity to those who do not have a technical background. However, 3D images leave nothing to the imagination and give every detail of what the proposed project will look like when finished. With CGI, clients can envision projects that have not yet been built. It offers many advantages to architects, including smoother communication and streamlined workflows, which reduces time and expenditure on the project.
When a project is still under construction, it can be hard to find visual materials for presenting to clients and stakeholders. Professional photoshoots can be done only after the project is finished, and if prospective customers want to see a portfolio before that, then 3D visualization is the way to go. Using CGI you can create a gallery of images that showcase your experience, client list, and innovative design solutions. Clients who are able to view this portfolio will understand the design capabilities of the architect and can get the required mutual understanding with the architect.
The same 3D images can be used as an effective marketing tool. Potential clients are more likely to buy into the project if they are able to get a clear understanding of the spaces. These images can be used in print, on banners, and on social media to advertise the project.
So, what are the features of CGI that make it such a great promotional tool? Read on to know more.
#1. Highlight the Strengths of your Project
3D rendered images show all the features of the design as they have been conceptualized, to the appropriate scale and with details of texture, finishes, material, and color. Potential customers will be able to thoroughly examine all details of the project, including spatial relationships between rooms and different floors, the position of door and window openings, arches and columns, treatment of facades, and so on.
The images can be created with or without the surroundings, as per your requirements. If the neighborhood is also shown, you can get a good idea of how the building harmonizes with its surroundings, and how the entire built environment will look. If the image is created on a blank background, then all the design features of the project can clearly be highlighted. This style of rendering is very professional and is ideal for presenting your project to clients and stakeholders to garner acceptance and approval.
#2. Showcase your Projects in the Context of the Surroundings
With the help of 3D Rendering for Architects, Architects can present the building in the context of the built environment. All the buildings around can be recreated in photorealistic quality, showing how the building sits within its surroundings. The roads around the building, landscaping, and parking can be shown to prospective clients to help them understand spatial flows much better.
#3. Get an Understanding of Exterior Lighting Possibilities
The exterior Lighting forms a very important part of the design conceptualization and can make or break the aesthetics and functionality of the project. The perception of the building design depends a great deal on the colors used, temperature and brightness of light, angle of the light rays, shadows cast, different shapes of lighting fixtures, and their placement. The lighting of the garden and landscaping elements will add to the overall appearance of the project. Properly designed illumination of driveways, paths, and stairways is important for the safety of residents of the building.
2D drawings are not adequate to convey the right picture of how the lighting has been conceptualized. Rather than trying to describe a complex lighting system verbally, a picture is worth a thousand words. Clients and investors can easily understand the proposed placement and style of lights in and around the building. Photorealistic images can beautifully showcase the various styles of lighting, including tiny LED strips that add a glow around the ceiling, garden lights that highlight plants and trees, ceiling lights that provide ambient lighting and focus lights that can dramatically change the mood of an interior.
#4. Showcase All the Elements of the Interior Design
3D architectural visualization helps to showcase all aspects of the interior design of the house; indicating position, style, and finishes of each piece of fitted or loose furniture, design of furnishings, and artifacts. Viewers can understand the various design elements such as lines and shapes, decorative elements, textures of materials, and color solutions. They will get an idea of the space flow and space planning. If there are split levels, the 3D view will show the different floors with respect to each other and the flow of space between the various levels.
#5. Understand the Layout of the Dwelling
Rather than presenting your design using 2D pictures and images, 3D visualization takes your imagery to a whole new level. Viewers can see a bird’s eye view of the 3D rendered plan, helping them to understand how rooms are located in relation to each other. Architects can demonstrate the location and usage of each space, and help clients to understand how spaces are connected with each other both on the same level and in a vertical plane.
As an example, in a particular plan, the viewer can easily see that the living room is accessible from the garden, the kitchen and dining area open plans and spacious, and the bedrooms have adequate privacy as they are located to the back of the house.
By outsourcing their 3D visualization requirements to a firm like Rayvat, Architectural Firms can get outstanding promotional materials as the artists who will work on their images to have a high level of expertise and use the latest tools and technology. Every single aspect of the interior and exterior of the project can be highlighted and detailed out to show actual dimensions and material specifications.
Would you like to connect with the Rayvat team for high-quality 3D Visualization Services? We look forward to helping you showcase your architectural design at its best!
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