Tesla Inc. has planned to expand its Solar division at Home Depot, one of the largest retailers in America. By July 2018, 800 Home Depot stores are going to have Tesla kiosks featuring solar panels, rooftop solar systems and Powerwall storage batteries while some of them will also have interactive demonstrations about the said products.
Tesla has set out with this marketing strategy in order to make its products mainstream, replacing the earlier strategy of door-to-door marketing previously run by SolarCity. Though they already have their products displayed in automotive showrooms, the new tie-up with Home Depot will broaden their appeal.
Tesla acquired SolarCity in 2016 and had sales people in Home Depot generate customer leads. Due to the recent tie-up, the products will be displayed in high-profile, 12 foot high, 7 foot wide advertising kiosks located inside the stores.
Initially, solar panels and rooftop systems will be featured. Tesla’s solar panels and Powerwall batteries are an opportunity for Home Depot to get a bigger presence due to Tesla’s brand appeal. According to Tesla’s website, the average price of a solar panel system ranges from $10,000 to $25,000 and the battery is priced at $7,000. The upcoming solar roof by Tesla will be priced at about $52,000 for an average household.
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