Vi skal tilbage til 1990erne for at finde nogle af milepælene, der har virket som en katalysator for udviklingen i professionel fodbold. Reformationen og rebrandingen af turneringsform… Read More

Jonas Vingegaards sejr i dette års Tour de France agerer som et dobbelt triumftog med den danske cykelrytter i førersædet. Sportsbrands er afhængige af tid og konte… Read More

Manchester Citys har angiveligt brudt Premier Leagues governance-regler, hvilket igen stiller klubben i en anstrengende situation. Der kommer nu med garanti en juridisk krig, som vi ogs&arin&hell…Read More

FC København har ramt klubfodboldens absolutte guldåre med adgangen til gruppespillet i UEFA Champions League. Over årene er det blevet sværere, men også mere… Read More

Sportsøkonomi handler bl.a. om, at kompetencer og talent er værdiskabende, fansene følger de bedste (altså dem med kompetencer og talent), og værdiskabelsen e… Read More

Når de danske veje bliver genstand for en stort international sportsevent, så medfølger der naturligvis en masse spørgsmål. I præ-eventfasen er der sp&o&hell…Read More

The sports industry was traditionally perceived as a laggard and conservative context, usually slow to invest in or embrace new technologies. Nevertheless, some of its unique characteristics… Read More

The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corpora… Read More

Bruddet mellem Messi og FC Barcelona har skabt masser af støj i fodboldverdenen. Nyheden var netop bemærkelsesværdig, fordi begge parter var indstillede på at forl&a&hell…Read More

Som vi allerede så i begyndelsen af 2021 med håndboldlandsholdet VM-triumf, ved vi, at sport kan bevæge folk. At det danske fodboldlandshold har været et samlingspunk… Read More

En oprykningskamp med økonomisk genklang Den økonomiske gulerod for at nå det forjættede land i Premier League er massiv. Kl. 16.00 i dag finder kampen mellem Brent… Read More

For decades, professional football (soccer in North America) in Europe and in most other countries worldwide have been structured in ways where there is a high level of mutual inter-dependen… Read More

For alle de interessenter, som følger med i og har økonomiske ’aktier’ i dansk herrehåndbold samt for Aalborg Håndbold i særdeleshed giver nyheden… Read More

Denmark won the 2021 IHF Men’s World Championship in handball this past Sunday in Egypt after an intense matchup, which ended with a victory of 26-24 against the neighbors from Sweden… Read More

Denmark won the 2021 IHF Men’s World Championship in handball this past Sunday in Egypt after an intense matchup, which ended with a victory of 26-24 against the neighbors from Sweden… Read More

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Earlier this year, I wrote… Read More

The tenth edition of Responsiball’s annual CSR (corporate social responsibility) ranking of international and professional football leagues’ and clubs’ governance, environm… Read More

Sports management has been a formalized educational discipline tied to the practice of sports management in the US for decades since Ohio University in 1966 started the first master’s… Read More

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in… Read More

From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and spo… Read More

Den argentinske boldkunstner Diego Armando Maradona Franco er desværre revet fra os i en alder af kun 60 år. Gennem sin aktive karriere har få, hvis nogle overhovedet, henr… Read More

Lionel Messis brandstyrke handler primært om præstationerne på banen og den kvalitet og tidsfaktor, der kan associeres hertil. Ligesom Cristiano Ronaldo eksemplificerer Mes… Read More

It’s time to #StepUp once more#BrentfordFC #BREFUL pic.twitter.com/BnWRFV6ypG — Brentford FC (@BrentfordFC) August 4, 2020 Tonight’s playoff-final between Fulham and Bren… Read More

Coronakrisen er en negativ bølge, som i høj grad er skyllet henover det danske og internationale sportslandskab med stor styrke og ødelæggende effekt, som jeg ogs… Read More

Spørgsmål om økonomiske periodiseringer som følge af forskydninger i kampkalenderen eller worst-case scenarier som truende eksistensgrundlag som følge af tu… Read More

Hele verden er berørt af COVID-19 eller, hvad der nu har udviklet sig til en regulær pandemi eller Coronakrise for at bruge en velkendt analogi fra sportens verden. Fodbolden e… Read More

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC… Read More

Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the bus… Read More

I have earlier written articles about the best ‘pathway’ or the best strategies to winning in football (soccer in the US). For example, I have explored how winning the UEFA Champ… Read More

The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the cor… Read More

The case of the Golden State Warriors The Golden State Warriors (GSW) has made a huge bet on esports. In 2018, the Golden Guardians (owned by the GSW) participated in the League of Legends C… Read More

Håndboldredaktøren Dan Philipsen fra TV2 Sport skrev den 13. december en kommentar i kølvandet på Danmarks exit fra EM i Frankrig, som pointerede en kritisk stillin… Read More

En undersøgelse vedrørende ’good governance’ i nationale idrætsforbund rangerer DBU som Danmarks bedste. Den fine placering kan associeres med flere års… Read More

Dansk fodbold er p.t. genstand for forhandlinger mellem Spillerforeningen og DBU omkring en ny landsholdsaftale for Herrelandsholdet. Som i de tidligere forhandlinger mellem de to parter teg… Read More

The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they… Read More

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football econ… Read More

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment.  People are watching as the world’s most elite athletes compete to take home a medal for… Read More

I am here in Boston, MA at the moment where I am collaborating with a Professor from Harvard Business School. Boston is just like my 6-7 weeks visit to San Francisco a city in which there is… Read More

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. Digitization and eSports b… Read More

The market for sportswear and outdoor apparel keeps growing on a global scale and Nike has so far taken the center stage of the apparel business worldwide with a brand value close to $32 bil… Read More

Med den ultimative finale i amerikansk fodbold Super Bowl lige om hjørnet er italesættelsen af begivenheden enorm, hvilket illustrerer den stærke kulturelle manifestation… Read More

The global appeal of the NBA has had a positive impact on the league’s commercialization. This development mirrors a league that has understood to monetize on rivalries, superstars, te… Read More

DBU skal fortsætte med at investere i kvindefodbolden, og den velvillighed har forbundet trods alt vist i relative termer på det seneste (også i forhandlingerne). Der er k… Read More

Football/soccer is much more than 4-4-2, 3-5-2, 4-3-3, 4-3-2-1 or other systems of play. So, co-branding and co-creation should come natural in the promotional context of making the sport a… Read More

In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discov… Read More

The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports produc… Read More

En superstjerne kommer til byen danner rammen om en profitabel sportsøkonomisk fortælling i den underholdningscocktail, som serveres i den amerikanske sportsøkonomi og NB… Read More

E-sport er kommet for at blive, og udviklingen indenfor denne relativt nye kontekst af sportens verden har været eksplosiv henover de senere år, og udviklingsgrundlaget og marked… Read More

Fan engagement has evolved in recent years to a new innovative approach, which perceives sports fans in relation to a wholesale growth strategy used by elite organizations for profit maximiz… Read More

In my previous article (article – part 1) focusing on ‘cultivating market places in the business of sports’, I emphasized the importance of acknowledging the interactive na… Read More

Monetizing on value creation in sports is a function of an appropriate strategic cultivation of the sports-related organizations’[1] stakeholder relationships. The sports business emph… Read More

Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that… Read More

Top football thrives due to the popularity of the game on a global scale and its roots in a sociocultural context. Rivalries and local derbies are at the center of attention in this sociocul… Read More

The business of sports is characterized by a lot of old men on stage but it will be the young generations that will change the world of sports. The rise of new technological applications, da… Read More

The European Club Association (ECA) is an autonomous governing body recognized by FIFA and UEFA, which represents, protects and promotes the priorities and interests of football clubs at the… Read More

En nylig offentliggjort undersøgelse fra Idrættens Analyseinstitut (Idan, 2016) viser, at der er tilført ca. DKK 3,7 mia. til klubberne i den danske Superliga siden 1995… Read More

Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play… Read More

Manchester United har lige investeret knap 800 mio. kr. i købet af den franske midtbanestjerne Paul Pogba fra Juventus. Det er et enormt beløb, som betyder, at transferrekorden… Read More

The Olympic Games draw the attention of sport fans worldwide and now corporate brands and other commercial stakeholders tune in to monetize on Olympic-related marketing. These fans are enthu… Read More

I en tid hvor globalisering og medieudvikling er sammensmeltet, har sportsverdenen oplevet meget synlige kapitaltilførsler og kommercialiseringsrater. Retten til at placere sit logo p… Read More

Photos: UFC super star Conor McGregor Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues… Read More

The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activati… Read More

Sports business expert, Patrick Nally: “Where there is money, there is greed….” Harvard Business School Professor Stephen Greyser: “For rights holders and commercial… Read More

Billede: #OscarGate var en negativ dansk fodboldnyhed, som tiltrak stor int. bevågenhed (kilde: Politiken) For et par uger siden var der stress på i den danske sportspresse, da… Read More

While everybody is commenting and elaborating on the new £5.136 billion television rights deal of the Premier League in England, there is a new trend in the sports market, which has th… Read More

Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvorda… Read More

Photo: Illustrating the digital evolution and sports consumption (Fortune Magazine, 2015). An increasing number of sports businesses focus on enhancing their digital presence as a path to m… Read More

Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spender… Read More

With a legacy as one of the biggest sporting events on a global scale and a showcase of some the finest competencies in the world of football, the UEFA European Championship will kick off in… Read More

Recently, there have been various debates about the level of ticket prices in sports. Liverpool FC has been caught in crossfire with fans that were protesting the price of £77 to atten… Read More

In the past ten years, the average cost of a 30-second commercial spot during Super Bowl has grown by 88%. This depicts a remarkable inflation in Super Bowl advertising prices since 2006 whi… Read More

Foto: Investeringslysten er stor i kinesisk fodbold (kilde: Asian Football Confederation). Med en placering på FIFA’s verdensrangliste som nummer 93 bag nationer som Botswana og… Read More

As Ferrand et al. (2007) have elaborated, sponsorship is one of the oldest tools, which companies use to drive their brand awareness. It has helped them gain additional market shares and has… Read More

There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good… Read More

”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræt… Read More

Sports branding presents the essence of commercial meaning and passion that surround the business of sports. It is a complex and dynamic concept. However, it is an interesting phenomenon tha… Read More

In analyzing of Tour de France’s average audience viewership figures, it is evident that viewership fell in key markets like Italy, Spain and the UK in 2015. Especially the development… Read More

Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below… Read More

If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sp… Read More

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of tech… Read More

Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to co… Read More

FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s wi… Read More

The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and footb… Read More

Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in… Read More

The business of sports is a ‘passion economy’. Therefore, we have seen a paradigm shift affecting the (inter)relationship between sports rights holders and sports fans. Today, sp… Read More

Last summer’s ECCO FEI European Championships in horse jumping, dressage and para-dressage is another good showcase example of Denmark’s and Herning’s competent abilities t… Read More

Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the m… Read More