2024-01-17 09:00
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within… Read More
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2024-01-16 22:01
The small screen didn't bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally sch… Read More
2024-01-16 21:36
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Bo… Read More
2024-01-16 21:11
On this week's episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished le… Read More
2024-01-16 20:37
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying "as the U.S. Consumer goes, so goes the economy"… Read More
2024-01-16 20:00
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For t… Read More
2024-01-16 18:47
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires the… Read More
2024-01-16 18:13
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet ad… Read More
2024-01-16 17:40
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challe… Read More
2024-01-16 17:16
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to… Read More
2024-01-16 15:57
The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big… Read More
2024-01-15 06:00
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, a… Read More
2024-01-12 21:35
It was my first "real" vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed… Read More
2024-01-12 18:47
WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once--the explosion… Read More
2024-01-12 16:03
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's head of media and creative operations Mic… Read More
2024-01-12 13:57
Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with i… Read More
2024-01-12 13:46
When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character i… Read More
2024-01-12 13:39
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience… Read More
2024-01-12 13:30
Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there's a plot twist: Corona Cero 0.0% beer will be the break… Read More
2024-01-12 13:23
True crime isn't always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty's case, missing makeup. The brand ventured into the true crime ga… Read More
2024-01-12 11:00
DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek's 202… Read More
2024-01-11 21:35
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and adverti… Read More
2024-01-11 20:12
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its… Read More
2024-01-11 19:53
To promote the release of rapper 21 Savage's latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok fi… Read More
2024-01-11 17:34
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire" is the 14th installment in the long-running ca… Read More
2024-01-11 17:15
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a… Read More
2024-01-11 15:31
Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl… Read More
2024-01-11 15:05
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the co… Read More
2024-01-11 14:26
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change--creating perhaps the greatest horror story of all time. To… Read More
2024-01-11 14:10
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it's even better with embellishments like a few chilled cocktails and a giant umbrella for just the ri… Read More
2024-01-11 14:00
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array o… Read More
2024-01-11 13:40
Courtroom TV dramas have had a hold on global audiences at least as far back as the original Perry Mason. Getting lost in the latest binge watch is tempting, but what about dinner? Fortunate… Read More
2024-01-11 13:22
Picking up a store brand box of frozen treats might just be a way to save money, but a melodramatic ad from Unilever's Magnum warns that it could bring down a whole relationship. In the film… Read More
2024-01-10 22:18
Amazon's Prime Video officially wrapped its second year as the exclusive streaming home for Thursday Night Football, finishing a year of growth in both viewership and advertising. The 2023 s… Read More
2024-01-10 21:13
Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh chemicals and ingredients in their dail… Read More
2024-01-10 19:56
As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage. In this special episode of The Garage: Tools for Retail Media Inn… Read More
2024-01-10 19:41
This week's episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and guest host Lee Kebler briefly recap immersive tech in 2023, including the… Read More
2024-01-10 19:30
In this week's episode of The Speed of Culture, Matt Britton speaks to Shachar Scott, vp of marketing for Meta Reality Labs. Shachar has over two decades of experience in the marketing world… Read More
2024-01-10 17:50
Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end aft… Read More
2024-01-10 15:17
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime Video and Amazon's MGM Studios, announced in a memo sent to employees that the comp… Read More
2024-01-10 15:13
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate ch… Read More
2024-01-10 15:13
On this week's episode of Marketing Vanguard, we sat down with Cristina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive… Read More
2024-01-10 14:51
Andy Cohen's name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don't drop the ball when it comes t… Read More
2024-01-10 14:41
Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokemon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man. The c… Read More
2024-01-10 14:03
For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-sellin… Read More
2024-01-09 21:18
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who wor… Read More
2024-01-09 19:40
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence t… Read More
2024-01-09 17:32
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valu… Read More
2024-01-09 16:19
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an ad modeled after "Hello," the film that introduced the iPhone in 2007… Read More
2024-01-09 15:54
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG h… Read More
2024-01-09 15:43
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, bro… Read More
2024-01-09 14:23
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration… Read More
2024-01-09 14:09
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Rem… Read More
2024-01-09 14:00
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Go… Read More
2024-01-09 14:00
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking… Read More
2024-01-09 13:30
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days… Read More
2024-01-08 23:44
Rumors had been swirling for months, but it wasn't until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. "Phil Knight's passion and vi… Read More
2024-01-08 22:13
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Gl… Read More
2024-01-08 18:29
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire… Read More
2024-01-08 17:11
WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in Dece… Read More
2024-01-08 16:00
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Au… Read More
2024-01-08 15:29
Megan Thee Stallion, aka the "Hot Girl Coach," has landed in Planet Fitness' orbit as "Mother Fitness," and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning ra… Read More
2024-01-08 15:00
What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers… Read More
2024-01-08 14:00
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement th… Read More
2024-01-08 13:23
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announc… Read More
2024-01-08 13:22
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelez International brand's a… Read More
2024-01-08 11:00
National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions Internati… Read More
2024-01-08 11:00
Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote's board of directors. The ind… Read More
2024-01-05 20:45
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health… Read More
2024-01-05 18:48
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the s… Read More
2024-01-05 14:00
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its revi… Read More
2024-01-05 13:27
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we pu… Read More
2024-01-05 13:11
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training an… Read More
2024-01-04 21:55
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted… Read More
2024-01-04 20:14
Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The exe… Read More
2024-01-04 19:55
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permit… Read More
2024-01-04 19:37
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez… Read More
2024-01-04 19:31
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of… Read More
2024-01-04 19:01
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with sha… Read More
2024-01-04 18:43
To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hasht… Read More
2024-01-04 14:00
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the launch of its Ad Innovation Accelerator, a program fo… Read More
2024-01-04 13:05
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to ensure its stability. The company will see $150 m… Read More
2024-01-04 13:00
Samba TV's AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologie… Read More
2024-01-04 11:00
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an… Read More
2024-01-03 19:02
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive Cathy Ha… Read More
2024-01-03 18:44
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, cr… Read More
2024-01-03 13:39
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't… Read More
2024-01-03 13:15
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye lucrative… Read More
2024-01-03 13:00
TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA. Under Wieden+Kennedy's creative direct… Read More
2024-01-02 22:10
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like… Read More
2024-01-02 21:53
Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax's new campaign has one message for consumers they wa… Read More
2024-01-02 21:02
As the new year arrives, many of us are busy creating resolutions to improve our health and fitness. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of… Read More
2024-01-02 19:39
In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interestin… Read More
2024-01-02 16:57
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign… Read More
2024-01-02 15:52
The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced the… Read More
2024-01-02 14:00
New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On… Read More
2023-12-29 07:00
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to… Read More
2023-12-29 07:00
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advert… Read More
2023-12-28 14:00
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times… Read More
2023-12-28 11:00
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult… Read More
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