2023-08-16 11:01
Learn about the impact of customer reviews on brand reputation, how to manage them and turn feedback into opportunities for growth and engagement.
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2023-08-15 15:26
We explore the significance of Next Best Action, how it leverages AI to enhance decision-making and its potential applications across various industries.
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2023-08-15 14:23
Advances in AI, especially ChatGPT, offer new opportunities for digital marketing leaders to drive growth and operational efficiencies in digital commerce.
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2023-08-15 13:26
Amazon's latest AI innovation aims to transform the customer review-reading experience, offering users a streamlined glimpse into product feedback.
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2023-08-15 11:01
Artificial intelligence is often portrayed as a job killer. But companies are likely to use the technology to get more done with the same number of people.
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2023-08-14 15:49
Marketing and customer care are at the top of the generative AI use case list. But what exactly are the intended outcomes?
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2023-08-14 12:44
When you consider a composable solution, take an enterprise architect’s view to make sure it's a good fit with the rest of your Digital Experience Platform.
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2023-08-14 11:32
How leading companies like Ulta Beauty and Liberty London are harnessing AI to enhance customer experience, from personalization to efficiency.
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2023-08-14 11:01
Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms.
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2023-08-11 14:43
The most pressing challenge faced by the top brass in organizations is to handle and manage customer and master data complexities.
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2023-08-11 13:16
Strengthening relationships with customers through personalized and targeted customer marketing has become fundamental to the survival — and growth.
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2023-08-11 11:33
By providing the right tools and resources, brands can proactively enable customers to conveniently obtain support and find solutions to their problems.
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2023-08-11 11:02
Artificial intelligence has showcased some amazing capabilities for marketers and customer experience pros. But is it the be-all, end-all answer?
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2023-08-10 16:41
Explore a transformative journey of turning personal tragedy into inspiration, and learn how it fueled a fresh approach to content creation.
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2023-08-10 15:14
When AI trips up, the stakes don't just rise — they rocket. Now, companies are pondering these pricey "hallucinations."
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2023-08-10 13:52
Incorporating Native AI solutions in content management processes enables content teams to create high-quality content efficiently and consistently
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2023-08-10 12:42
An examination of the inextricable link between customer experience and employee experience for business growth.
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2023-08-10 11:01
No longer a project years away, self-driving cars are here and very real.
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2023-08-09 18:46
With the launch of pre-bid Adjacency Controls, X's newest safety features are reshaping ad placement strategies for marketers.
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2023-08-09 18:02
Simon Data woke up a relatively dormant CDP Industry for 2023 with a $54 million infusion of cash.
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2023-08-09 13:25
CMOs are often at the roots of change by driving the business case for better CX and for getting the data to transform the customer lifecycle.
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2023-08-09 12:03
Delivering a consistent, unified hybrid CX requires tightly integrating physical and digital worlds into a cohesive ecosystem.
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2023-08-09 11:01
Demystifying large language models (LLMs): Explore their transformative role in AI and language processing.
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2023-08-08 18:26
OpenAI has launched GPTBot, a web crawler aimed at enhancing the future of online content.
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2023-08-08 14:35
When just about every marketing team is creative and well-equipped, we have to do something to take things to the next level: agile marketing.
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2023-08-08 14:10
Many companies claim to be customer-centric, but few live up to this ideal because they don’t understand what it means to be truly customer-centric.
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2023-08-08 11:32
Forward-thinking brands are shifting to a proactive CX approach centered on anticipating needs, deepening connections and optimizing journeys.
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2023-08-08 11:01
OpenAI's ChatGPT enhancements aim to bring more intuitive and engaging conversations.
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2023-08-07 14:40
By following a few simple principles, science-led startups can make sure that their strategy is working for growth, not hindering it.
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2023-08-07 14:02
The future stability of nations is threatened when an advertising agency like Google is given the job of helping citizens find the "right" information.
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2023-08-07 12:04
Discover how AI is revolutionizing calls to action in digital marketing. Learn why CTAs are more than just buttons and how to optimize them effectively.
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2023-08-07 11:01
A review of the Google Search privacy updates for customer experience and marketing professionals.
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2023-08-04 14:12
Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns.
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2023-08-04 13:54
What are today's necessary customer service skill sets?
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2023-08-04 13:17
Will generative AI take customer service and support agents' jobs? One analyst firm says yes, but adds a glimmer of optimism.
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2023-08-04 11:02
From AI writing 3,000 news stories weekly to Google's AI Assistant revamp, and MIT's manipulation-proof photos, discover this week's AI breakthroughs.
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2023-08-03 14:12
Discover how AI is reshaping customer service. Explore emerging AI customer service roles and learn how they can empower your support team.
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2023-08-03 12:57
Most organizations still find data to be the major source of frustration for their digital transformation journeys.
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2023-08-03 12:50
Taking a look at how economic downturns can impact account-based strategies and learning how to adapt.
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2023-08-03 11:01
Brands have learned to be adaptable, anticipate evolving customer needs and prioritize the customer experience.
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2023-08-02 15:46
Discover a marketing strategy focused on enriching customer centricity through this interview with a veteran marketing leader.
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2023-08-02 15:36
A CDP can be a game changer for brands looking to realize the potential of their data and elevate the customer experience.
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2023-08-02 14:34
Unleash the power of customer experience storytelling and transform your business with persuasive narratives, empathy-driven insights and inspiring tales.
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2023-08-02 11:33
Relatively new, the job of chief data officer is still evolving. Anybody who holds the title must be able to adapt to leadership's changing expectations.
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2023-08-02 11:01
An insider's guide to the transformative potential of virtual agents (VAs) in the customer service industry.
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2023-08-01 14:00
ASAPP shares with CMSWire an exclusive first look at its newest AI-powered product for automated quality scoring in contact centers, CoachingAI.
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2023-08-01 13:17
Coveo’s report reveals how 4,000 website users feel about their journey and how tools like AI can keep them from abandoning yours.
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2023-08-01 12:04
A look at the push-and-pull of generative AI in content strategy through Internet of Things (IoT) devices: AR glasses, smartwatches & smart speakers.
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2023-08-01 11:33
While often used interchangeably, these two approaches — service design and experience design — possess distinct focuses and methodologies in CX.
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2023-08-01 11:01
Discover the crucial interplay between data privacy, trust and brand loyalty — and learn why being open about data usage is essential.
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2023-07-31 17:24
The project aims to combat AI's "catastrophic forgetting" with a bold new approach, creating machine intelligence that can learn throughout its lifetime.
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2023-07-31 14:26
A look at the potentially transformative power of generative AI in revolutionizing content management digital experience software.
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2023-07-31 13:29
Customer experience professionals are paying particular attention to harnessing AI in omnichannel strategies for customer interaction enhancements.
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2023-07-31 12:49
Explore how AI enhances real-time feedback, transforming customer experience and driving brand growth.
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2023-07-31 12:33
What are the ripple effects of Elon Musk's move to 'X,' and how does Twitter's metamorphosis impact marketers and customer experience?
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2023-07-28 13:03
Learn about Google Bard's new image uploads update and how this feature can enhance task efficiency and user experience for marketers.
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2023-07-28 12:31
Barbie's box office breakthrough: a blend of immersive experiences, trendy collaborations and inventive marketing channels that went beyond tradition.
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2023-07-28 12:00
Why a brand should have a social media PR crisis response plan in place, and how businesses have handled a social PR crisis of their own.
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2023-07-28 11:33
Every business can benefit from treating customers like five-star guests.
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2023-07-28 11:02
ChatGPT can be an exceptional aid to marketing strategies, if implemented correctly.
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2023-07-27 17:34
Hollywood is up in arms as a "Black Mirror" episode turns eerily real and Netflix gets aggressive over AI.
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2023-07-27 14:18
Brands today need to consider different types of indicators to better understand, optimize and predict buying behavior in the new era of engagement.
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2023-07-27 13:55
It's time to recognize social as a legitimate ecommerce channel. TikTok just proved why.
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2023-07-27 13:05
What goes into the convergence of customer and employee experiences in the digital realm?
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2023-07-27 11:34
A look at the transformative power of AI in content marketing. Discover its role in automation, SEO optimization and future strategies.
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2023-07-27 11:02
Learn how Meta’s Llama 2 is changing the marketing game with its advanced AI capabilities and potential for unique customer experiences.
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2023-07-26 19:20
Responsible AI gets a boost as Silicon Valley's big four — Anthropic, Google, Microsoft and OpenAI — ignite the Frontier Model Forum.
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2023-07-26 13:47
We're simply not living up to customers' expectations. How can we rehabilitate our CX efforts?
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2023-07-26 13:08
Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty
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2023-07-26 12:35
AI-powered, purpose-built solutions like NICE Enlighten stand to revolutionize customer experience and supercharge contact center operations.
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2023-07-26 11:33
Explore the rise of commerce media, its impact on shopping experiences and how it may shape our future retail world.
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2023-07-25 16:25
Pioneering AI safety and transparency, seven leading AI giants sign off on Biden’s commitment to safer and more transparent AI.
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2023-07-25 15:44
Marketers can be empowered to create impactful reports that cut through the noise, speak to their audience effectively and surface the metrics that matter.
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2023-07-25 15:05
Can you pull off customer — and employee — journey mapping successfully in collaboration with other departments?
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2023-07-25 13:42
Adopting a composable DXP can address these challenges by providing seamless migration options, enabling organizations to meet evolving business needs.
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2023-07-25 11:03
How predictive analytics, powered by AI, is reshaping ecommerce, from enhancing personalization to leveling the competitive field.
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2023-07-24 18:13
In a bold rebrand that hints at an all-encompassing "everything app," Twitter's famous blue bird makes way for the enigmatic "X."
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2023-07-24 14:26
Are product and digital experience designers doing enough to make their offerings usable by senior citizens?
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2023-07-24 13:16
Corona and a lime, oddly enough, have quite a bit of alignment to what the multi-sensory future of customer experience will look like.
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2023-07-24 11:32
Explore the rise of YouTube podcast discovery. Uncover new features aiding podcast visibility, and discover how YouTube is redefining audio content.
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2023-07-24 11:01
Local marketing aims to build a strong presence in the local market, increase brand visibility, attract local customers and drive traffic to physical stores.
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2023-07-21 16:46
Where are Digital Experience Platforms (DXPs) going and is digital experience composition possible now?
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2023-07-21 15:54
To facilitate uncomfortable conversations and drive CX transformation, organizations can adopt the 4A approach.
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2023-07-21 14:57
What are the pressing issues of corporate silos for chief marketing officers?
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2023-07-21 14:35
Balancing customer experience and employee experience is key for CIOs. Learn how to optimize without leaving anyone behind.
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2023-07-21 11:00
Take a spin through GA4's new features post-launch, adjust to its metrics, maintain data privacy compliance and optimize your marketing strategies.
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2023-07-20 17:15
Revolutionizing customer experiences, AI analytics is boosting personalization, predicting churn, elevating sentiment analysis and more.
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2023-07-20 16:50
Apple's hush-hush march into the AI battlefield positions it as a potential rival to industry giants.
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2023-07-20 14:50
Discover how predictive PR is shaping B2B PR strategies, where AI stands and how PR pros can maximize their efforts by understanding target behaviors.
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2023-07-20 11:02
So many apps have been released that it’s challenging to know which ones are useful, especially for marketers.
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2023-07-20 11:02
A centralized platform acts as a magnetic force, engaging your target audience. Discover why you need a content hub to revolutionize your content strategy.
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2023-07-19 15:51
How smart tech, like kiosks, has reshaped customers’ expectations in various industries.
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2023-07-19 14:45
Qualtrics is investing $500M on AI and has debuted XM/os2, what it calls a next-generation platform designed to boast integrated AI capabilities.
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2023-07-19 14:00
Sure, Generative AI is EVERYWHERE right now. But do you have a solid implementation strategy?
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2023-07-19 11:02
Elon Musk's xAI aims to solve universal mysteries with "maximally curious, truth-seeking" AGI. Products coming soon, posing competition to OpenAI & Google Bard.
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2023-07-18 15:18
Threads is gaining steam on Twitter. Is it time for a marketer to invest now? Maybe, but these considerations will help decide.
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2023-07-18 14:55
If your customer advisory board meetings are getting thinner, there are some steps you should take to rectify the situation.
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2023-07-18 11:34
AI-driven personalization: learn how it enhances customer engagement, tackles obstacles and shapes future opportunities in AI technology.
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2023-07-18 11:02
Marketers, impressed by ad performances on Facebook and Instagram, are eager to invest in Threads. How long will Meta hold off?
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2023-07-18 11:02
There is a case to be made for embracing the terminology of "customer technology" over marketing technology. Goodbye, martech?
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