2024-01-22 12:33
2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics.
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2024-01-22 12:02
The integration of AI through decision trees can significantly improve CX in industries such as airlines
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2024-01-19 14:39
When it comes to customer experience, digital twins can help you anticipate and simulate customer needs and behavior.
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2024-01-19 13:45
Top takeaways and themes from the NRF Big Show that brands should focus on in 2024.
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2024-01-19 11:05
AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency.
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2024-01-18 14:13
Talking CX and EX with Tiffani Bova, and her thoughts on what every CMO and CX leader should focus on.
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2024-01-18 13:32
A new year brings new challenges. Will 2024 be the year that generative AI hits a major roadblock with copyright infringement in the training of LLMs?
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2024-01-18 11:05
Ready to get social in 2024? Prepare for a radically different social experience than before.
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2024-01-17 15:31
AI is redefining SEO with smarter personalization and efficiency, but human expertise remains key.
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2024-01-17 13:43
Know where you want your ecosystem to take your brand and the kind of experience you want to provide.
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2024-01-17 11:04
The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning.
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2024-01-16 13:55
Even with good intentions, guardians of customer experience cannot succeed if customer data is difficult to access.
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2024-01-16 11:31
Break down silos and repair fragmented journeys for a better customer experience.
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2024-01-16 11:04
CES 2024 ignites tech excitement as Las Vegas hosts the ultimate tech innovation showcase, featuring groundbreaking advancements.
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2024-01-12 13:42
A human-centric design in a technology-driven world is the key to positive digital transformation.
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2024-01-12 13:35
If used correctly, AI can continue to revolutionize how CX leaders use customer data.
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2024-01-12 11:01
Snapchat users are flocking to its new AI-powered subscription. But is generative AI a feature or something more?
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2024-01-11 15:07
As we ring in the new year, let’s resolve to focus our attention on real challenges and not get riled up by issues that sound worrisome but generally aren’t.
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2024-01-11 14:01
Discover why aligning with your CFO could be your best marketing move in 2024.
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2024-01-11 11:00
A look at the complex realm of marketing amidst global unrest and societal divides, and how brands can navigate the choppy waters by living up to their values.
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2024-01-10 13:32
A robust data management strategy that is as unique as your business is critical.
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2024-01-10 13:26
The new-age customer experience must be so precious and so seamless that every interaction with your organization leaves customers wowed.
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2024-01-10 11:00
A CMS is more than just a tool for creating and managing digital content; it’s at the core of a brand's digital strategy.
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2024-01-09 18:07
In 2024 there are several trends that major companies should be tracking.
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2024-01-09 17:34
Explore the evolving DXP landscape: How Umbraco and Sitecore shape your digital project's future.
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2024-01-09 11:01
Explore the groundbreaking GPT Store launch — a key turning point for AI, opening doors for creators and marketers alike.
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2024-01-08 16:58
No matter what a brand is selling, it always benefits from putting the customer center stage.
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2024-01-08 15:49
What held organizations back in delivering exceptional customer experience in 2023 and what is most critical to start in 2024.
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2024-01-08 11:03
The reason that CX audits exist is due to the difficulty in determining the effectiveness of a customer experience campaign.
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2024-01-05 11:34
A profile of Jake Athey, who leads Acquia’s go-to-market motion for its DAM and PIM solutions — one of CMSWire's top contributors of 2023.
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2024-01-05 11:01
A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023.
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2024-01-04 11:30
A profile of Melissa Henley, Vice President of Customer Experience, KeyShot — one of CMSWire's top contributors of 2023.
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2024-01-04 11:04
Explore the top 10 breakthrough marketing articles of the year. Unveil insights and strategies that are redefining the marketing landscape.
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2024-01-03 11:30
A profile of Chad S. White, Head of Research for Oracle Digital Experience Agency — one of CMSWire's top contributors of 2023.
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2024-01-03 11:03
Explore CMSWire's top AI articles of the year, featuring breakthroughs in AI technology like OpenAI's GPT-4 Turbo and advances in AI image generation tools.
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2024-01-02 11:31
A profile of Tobias Komischke, Ph.D., Rutgers University Professor and UX Fellow at Infragistics, Inc. — one of CMSWire's top contributors of 2023.
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2024-01-02 11:00
Discover CMSWire's top digital experience articles of the year, covering key trends and events reshaping the online realm.
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2023-12-29 11:32
A profile of Joanna Clark-Simpson, head of the marketing department at a review platform called PissedConsumer — and one of CMSWire's top contributors of 2023.
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2023-12-29 11:00
Discover the top 10 customer experience articles of 2023, covering AI advancements, marketing trends and innovative strategies in CX.
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2023-12-28 11:30
A profile of Nichole Hinton, an award-winning speaker, mentor and practitioner of CX and operations — one of CMSWire's top contributors of 2023.
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2023-12-28 11:04
Explore CMSWire's top Voice of the Customer articles of 2023, offering insights on enhancing customer engagement and loyalty through effective CX strategies.
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2023-12-27 12:00
Alex Kantrowitz forecasts tech's future: AI growth, OpenAI shifts, NVIDIA's ascent, Big Tech's market swings, and more.
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2023-12-27 11:32
A profile of Frank Palermo, head of the Global Technical Solutions Group at Virtusa — one of CMSWire's top contributors of 2023.
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2023-12-27 11:00
Check out our pinnacle of customer service and contact center insights from 2023 CMSWire content as we unveil the transformative strategies and trends.
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2023-12-26 11:31
A profile of Brianna Langley Henderson, Marketing Manager for Bailey International — one of CMSWire's top contributors of 2023.
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2023-12-26 11:00
Explore CMSWire's top ecommerce articles of 2023, covering AI innovations, Amazon's impact and shifting industry trends.
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2023-12-22 11:32
A profile of Justin Racine, Principal, Unified Commerce Strategy at Perficient — one of CMSWire's top contributors of 2023.
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2023-12-22 11:00
Examining the hot topics for CMSWire in 2023, per our readers.
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2023-12-21 16:01
How can organizations optimize their personalization strategy in an agile market? Learn how agile teams adapt swiftly to change with composable tech’s help.
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2023-12-21 13:55
When it comes to the customer journey, sometimes it should simply be about gratitude.
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2023-12-21 13:33
I believe that, while 2023 was the year of experimentation with AI, 2024 is going to be The Great Reconciliation.
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2023-12-21 12:03
Integrating martech with digital operations catalyzes efficiency and growth, driven by strategic collaboration and tech innovation.
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2023-12-21 11:32
While we might still be at what could be called the 'AOL stages' of AI development, the pace of progress has been relentless.
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2023-12-21 11:04
Delve into the dilemma of targeted advertising, balancing tech innovation with customer privacy in a world where every whisper might be an ad.
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2023-12-20 14:06
Learn how first-party data is transforming marketing from real-world examples.
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2023-12-20 11:31
This cruise line is GREAT at automated customer journeys and sales marketing, the minute actual people were involved everything failed, hard.
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2023-12-20 11:00
Explore Umbraco CMS's 2023 journey: New features, Umbraco 13 launch and continuous innovations set the stage for a dynamic 2024.
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2023-12-19 14:47
The design world was rocked when Adobe announced its intention to acquire Figma for $20B. It's rocked again as the deal falls through.
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2023-12-19 14:32
We are getting better at serving up the right content, it seems like how we serve up content (the user experience) has taken a backseat.
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2023-12-19 13:38
Discover how Gautam Patankar of Bobby Jones Links redefines hospitality by intertwining employee empowerment with customer satisfaction.
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2023-12-19 11:01
Explore the essentials of data integration strategies with insights from Michael Mathias, a journey of adaptability and strategic evolution.
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2023-12-18 16:13
The latest great Big Tech technology swindle is data centers, and this is particularly surreal. Why should marketers and CX pros care?
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2023-12-18 15:29
A major challenge to using generative AI is ensuring that responses are accurate and brand appropriate.
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2023-12-18 11:00
Understanding and implementing exceptional CX design is key to standing out in a crowded marketplace and building lasting relationships with one’s customers.
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2023-12-15 14:55
As data becomes make or break for most organizations, the lesser-known job of data strategist is starting to get the recognition it deserves.
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2023-12-15 14:41
As brands the world over are discovering, customer experience is everything when it comes to delivering tangible customer satisfaction.
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2023-12-15 13:52
It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations.
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2023-12-14 13:37
Is your organization in need of a new CMS? Read this case study to learn how F&M Bank partnered with SilverTech for a major CMS upgrade.
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2023-12-14 12:30
Digital technology is a hidden underlying cause and key accelerant of overconsumption.
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2023-12-14 12:03
Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions.
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2023-12-14 11:01
Understanding the role and impact of the machine customer becomes crucial for businesses aiming to thrive in a rapidly changing digital ecosystem.
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2023-12-13 15:03
Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation.
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2023-12-13 14:20
While a generative AI service like ChatGPT will shape the future of marketing, trusting its output unchecked would be a big mistake.
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2023-12-13 12:10
Contextual targeting is reshaping the 2024 ad landscape while brands find balance between quality and reach, moving beyond cookies.
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2023-12-12 15:13
The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back.
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2023-12-12 15:01
There’s a substantial gap between customers’ and business leaders' perceptions of customer service, emphasizing the need for companies to rethink strategy.
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2023-12-12 14:18
AI is designed to lie because it’s designed for engagement and overconsumption.
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2023-12-12 11:01
The world saw a jaw-dropping demo of Gemini this week. It just wasn’t the real deal.
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2023-12-11 15:18
Striking a balance between innovation and responsibility is key to ensuring that AI technologies contribute positively to customer interactions.
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2023-12-11 14:27
We can't expect our users or customers to behave in an idealized way while onboarding.
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2023-12-11 13:31
Companies benefit greatly from the seamless integration of digital innovations and human touch in CX, creating the optimal experiences in an evolving landscape.
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2023-12-11 11:00
Contact center trends to watch in 2024 and how these technologies will be used to create a seamless, customer-centric service model in the coming year.
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2023-12-08 15:12
Cybersecurity: The best kept secret to a successful AI-driven customer experience.
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2023-12-08 14:36
Sometimes the secret to making progress toward a customer-centric strategy as a cross-organizational principle is the verb, "compromise."
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2023-12-08 11:01
From dataset origins to AI applications: How the new Data Provenance Standards are setting a benchmark for responsible AI deployment.
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2023-12-07 14:22
How do you drive engagement value for a consumer who has concerns about inflation and other cultural, social, economic and geopolitical happenings?
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2023-12-07 14:21
The future of DAM will enable better customer experiences.
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2023-12-07 13:40
Explore the essentials of cloud migration: from choosing the right platform to leveraging expertise for a seamless transition.
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2023-12-06 23:21
Google shakes up AI landscape with Gemini release, integrating advanced multimodal capabilities.
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2023-12-06 17:12
Consistently and repeatedly expressing a message is part of what cult brands do.
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2023-12-06 16:31
Email marketers have the challenging job of satisfying all of those stakeholders and balancing their sometimes competing demands.
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2023-12-06 11:01
Discover how AI and omnichannel strategies are shaping 2024's customer experience trends.
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2023-12-05 14:17
Learn about the five AI tools empowering marketers today.
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2023-12-05 14:07
The near future promises to witness an uptick in customer data thievery and abuse.
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2023-12-05 13:44
To stay ahead of CX trends, brands must take advantage of technology to personalize experiences at scale and create genuine connections with customers.
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2023-12-05 11:00
The integration of AI into the majority of marketing and technology software is predicted to affect all facets of marketing
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2023-12-04 14:46
Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important.
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2023-12-04 14:23
In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information.
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2023-12-04 11:20
Customers are increasingly relying on digital-first channels to interact with brands. But that doesn’t mean companies should slack on voice channels.
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2023-12-04 11:00
Explore how the FTC's Google antitrust case could redefine digital platform monopolies and impact customer experiences.
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