2024-03-07 15:22
AI-driven technologies are revolutionizing how brands communicate and engage with their customers. But do you have an AI brand voice?
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2024-03-07 14:18
How Starbucks is navigating challenges of the Israel-Hamas conflict and the impact of remaining neutral on its global brand.
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2024-03-06 21:15
Google's March 2024 core update is more complex than typical updates and promises big shifts in search rankings.
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2024-03-06 15:21
Learn why being memorable and famous is essential in B2B marketing and how it can make or break your brand.
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2024-03-06 14:26
Which email marketing tactics and technologies should marketers invest their time and money in?
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2024-03-06 13:43
Culture war narratives give Google's organizational coherence a bit too much credit. There's more to the story.
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2024-03-05 15:51
By leveraging technology to automate and optimize journeys, businesses can respond dynamically to customer needs.
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2024-03-05 14:49
Engaged employees devote energy into satisfying customers. Astute marketers recognize this symbiosis and incorporate it within strategies.
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2024-03-05 13:58
Unlock the secret to brand loyalty and retention by empowering your customers at every step of their journey.
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2024-03-05 02:56
Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics.
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2024-03-04 14:13
Understanding customer dissatisfaction and crafting a human-centric approach when it comes to AI in retail customer experiences.
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2024-03-04 13:31
In a world obsessed with the thrill of acquisition, position retention marketing as a beacon of sanity.
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2024-03-01 13:55
A recent experience reminded me of how powerful a community can be in supporting a new CX and EX journey.
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2024-03-01 13:25
When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work.
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2024-03-01 13:02
Acquiring a new customer can be significantly more expensive than retaining an existing one.
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2024-02-29 15:48
Take a look at the themes highlighted at this year’s Mobile World Congress in Barcelona and discover what to expect in the near future.
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2024-02-29 14:14
How is it that, as with so much else in digital, we have been progressing and innovating backward?
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2024-02-29 12:38
How cultural marketing and platform business models are revolutionizing the way brands connect with diverse customer groups.
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2024-02-28 13:29
AI, VR and other new technologies enable brands to deliver a seamless and intuitive buying experience.
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2024-02-28 13:10
Building bridges to the consumer through multi-channel support.
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2024-02-28 12:58
CX and EX are inherently connected, and organizations that want to deliver the best possible CX will also make a point to intentionally address gaps in EX.
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2024-02-28 12:35
Google's AI roller coaster hits a snag as it pauses Gemini's image recognition, impacting its stock and race for AI dominance.
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2024-02-27 15:44
Marketers and customer experience leaders take note: The CIO role is evolving, and they want to become architects of change and leaders in the digital arena.
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2024-02-27 13:31
Learn how a great customer experience can inspire, enable and empower employees, leading to business success.
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2024-02-26 18:27
Discover how RPA and IPA are revolutionizing customer service through automation, blending efficiency, personalization and technology.
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2024-02-26 15:00
AI is key to supporting this evolution of patient-provider engagement.
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2024-02-26 13:57
Survey begging is the bias that results from employees (subconsciously or consciously) affecting customers' answers to your survey.
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2024-02-26 11:04
The merits and advantages, as well as the potential drawbacks and limitations, of each methodology for marketers.
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2024-02-23 12:03
Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today.
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2024-02-23 11:32
How you can make better decisions around new tech in your company.
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2024-02-23 11:00
There is not a clear path from NPS to appropriate action and an enhanced bottom line. But there is a way to get there.
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2024-02-22 13:32
Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development.
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2024-02-22 12:03
The more technology, the less deep thinking, the fewer wise choices when it comes to sustainable website design.
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2024-02-22 11:31
Are marketers relying on AI and automation at the high cost of isolating customers?
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2024-02-21 12:02
What your customers have to say matters. How you can unlock brand growth with key customer advocacy strategies.
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2024-02-21 11:31
Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024.
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2024-02-21 11:00
Learn how Latimer LLM tackles AI bias in customer experiences, ensuring culturally sensitive AI for improved marketing success.
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2024-02-20 13:12
Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle.
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2024-02-20 12:55
Vitaly Friedman shares his opinion on Web bloat and environmental waste.
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2024-02-20 11:00
Apple's Ferret is set to transform customer experience AI, with spatial referencing tech and potential for mobile integration.
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2024-02-16 18:44
OpenAI launches Sora, the next frontier in AI video generation offering hyper-realistic content.
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2024-02-16 14:07
Staying relevant with your digital marketing in an ocean of competition does not require great complexity.
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2024-02-16 13:30
If Time named a 'Technology of the Year' it would hands-down be generative AI.
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2024-02-16 11:01
Exploring the role of NLU and NLP in redefining marketing and enhancing the customer experience.
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2024-02-15 18:46
Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization.
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2024-02-15 15:42
Discover how a robust UX design strategy can transform the "unhappy path" into a smooth user journey, ensuring success beyond the "happy path."
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2024-02-14 12:52
Unified accountability is not simply good for customer experience; it’s also great for business.
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2024-02-14 11:31
How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance.
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2024-02-14 11:03
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google?
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2024-02-13 15:22
Truly composable businesses deliver compelling digital experiences and can respond with more flexibility to rapidly changing market conditions.
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2024-02-13 14:09
Five innovative ways to bring AI into your marketing department.
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2024-02-12 15:24
Lifetime customer value starts way before selling a product or service
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2024-02-12 14:43
Digital customer experience, digital transformation and AI: How businesses can use each to create a seamless, customer-centric ecosystem.
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2024-02-12 11:00
Embrace the change: New email rules revolutionize how we unsubscribe & market.
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2024-02-09 14:10
Taylor Swift's NFL connection offers some super important CX lessons.
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2024-02-09 12:42
Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns.
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2024-02-09 11:00
How 10 iconic Super Bowl campaigns captured hearts and redefined marketing.
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2024-02-08 17:58
Google takes a major leap in AI, renaming Bard to Gemini, signaling a new era for its AI services and user access.
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2024-02-08 15:08
Customer trust underpins every aspect of human interaction and experience as we navigate the complexities of AI technologies.
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2024-02-08 14:03
Customer experience practitioners at Medallia's conference discuss generative AI, change management, personalization and customer insights.
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2024-02-08 11:04
Unlock the robust potential of ChatGPT with GPT Mentions. Dive into a deeper, more impactful AI experience.
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2024-02-07 14:55
Should we penalize a chatbot for doing what all human beings do?
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2024-02-07 13:56
In the Experience ’24 conference’s opening keynote, Medallia leaders announced four new features enabled by generative AI.
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2024-02-07 11:00
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech and keeps cutting costs.
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2024-02-06 14:44
Without the proper skills to take advantage of this technology, workers may harbor fears that AI will replace them, rather than help them.
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2024-02-06 14:19
What would a senior marketer's rider look like if they were contemplating a new gig?
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2024-02-06 11:04
Key strategies that underlie effective customer support today.
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2024-02-05 13:12
How applied AI in CX is disrupting the customer service space and boosting modern support platforms.
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2024-02-05 13:02
How can we know with certainty if we have examined enough research, identified the best trusted resources and weighted those inputs properly?
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2024-02-05 11:04
By effectively leveraging FAQs, brands can preemptively address potential concerns and queries.
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2024-02-02 11:30
Those with a validated level of differentiation see greater effectiveness from every single tactic they use, without exception.
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2024-02-02 11:01
Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics.
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2024-02-01 14:57
Key intersections and how we can develop a truly mutually beneficial relationship between marketing and customer experience.
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2024-02-01 11:04
The pivotal role of contact centers in shaping customer loyalty and retention, highlighting their transformative potential in the business landscape.
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2024-01-31 12:02
How brands are empowering their customers by allowing them to take control of their own narrative.
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2024-01-31 11:31
See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly.
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2024-01-31 11:00
Explore the impact of Customer Experience (CX) on business success, from customer journey nuances to strategies for enhancing CX and fostering brand loyalty.
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2024-01-31 11:00
Do you know how to make AI work for you in 2024? It’ll take trust, buy-in and accuracy.
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2024-01-30 15:14
Once the website launches, the real work begins. Instead of the end of the journey, this is just the starting point.
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2024-01-30 14:50
Discover insights into 19 DAM solutions included in Gartner Peer Insights.
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2024-01-30 14:20
For all the benefits it brings, data causes multiple harms. How can CX and marketing leaders do their part?
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2024-01-30 13:54
TIAA merges cutting-edge tech with deep human connection for a new era in client experience.
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2024-01-30 11:04
Amazon will ship for free if you don’t have Prime. So, why do 200 million of us need it?
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2024-01-29 14:31
The nature of generative AI as it stands today is predominantly collaborative rather than fully autonomous.
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2024-01-29 13:11
Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data.
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2024-01-29 11:00
The unfolding implications of a cookie-less future and proactive steps being taken to embrace the new norms of internet privacy.
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2024-01-26 15:07
The difference between calling something a priority, and making it a priority is action, follow-through and continued progress toward achieving it.
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2024-01-26 14:16
Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list.
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2024-01-26 11:31
Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies.
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2024-01-26 11:00
Five SEO experts weigh in on five big ideas to prioritize in 2024.
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2024-01-25 15:58
Focusing on customer experience may not be sufficient to win in today’s marketplace. We must move the bar up to customer obsession.
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2024-01-25 15:25
Applying the Peak-End rule to customer experience will foster more positive customer journeys.
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2024-01-25 11:00
The new rules signify a heightened emphasis on protecting investor interests and maintaining market integrity in an increasingly digitized world.
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2024-01-24 11:32
As Meta takes stock of its revitalized business, it has Apple to thank. Kinda.
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2024-01-24 11:00
The quality of the digital customer experience now directly impacts brand perception, customer loyalty and business success.
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2024-01-24 11:00
Explore how AI is revolutionizing customer experience, crucially shaping how marketers forge brand-audience connections.
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2024-01-23 11:31
One thing is abundantly clear about generative AI so far — companies that use the technology in the right way will be far more productive.
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2024-01-23 11:31
Unlock the power of loyalty. Boost profits and cut costs with effective customer retention strategies.
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2024-01-23 11:00
How generative AI is reshaping digital customer experience in 2024 and other key trends and strategies from the CMSWire report.
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2024-01-22 13:04
2024's projected top digital customer experience trends, from generative AI to the metaverse's revival.
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