2024-04-11 18:43
In the ever-evolving landscape of Google advertising, staying ahead of trends is crucial for businesses, especially in the home services industry. As we transition into 2024, we’ve obs… Read More
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Internet Marketing Blog & Tips For Hvac, Plumbing, Blog
bluecorona.com/blog
Tags:
google
search
google business profile
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google search generative
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core
google advertising
featured snippet
chatgpt
blog specifically written for small medium sized businesses with helpful resources for how to use marketing analytics to improve advertising roi.
2024-02-16 19:31
Last week, Google and Yahoo updated their email sender requirements as part of an effort to reduce the volume of spam emails hitting customers’ Gmail and Yahoo Mail inboxes. These mand… Read More
2023-11-14 14:14
Just like most other industries or media technologies, SEO and organic search continue to evolve and change. As a digital marketer or business owner, it’s important to be aware of and… Read More
2023-10-05 11:34
Among all the available real estate on search engine results pages (SERPs), the featured snippet is arguably the most valuable.
A featured snippet is a short section of text that appears at… Read More
2023-09-21 13:39
Google completed the August 2023 Core Update on September 7, 2023, 16 days after the update began rollout. Core updates are broad changes to Google’s search algorithms that typically h… Read More
2023-08-07 14:26
What Is SEO?
SEO stands for Search Engine Optimization. It’s the process that increases a website’s ranking on search engine result pages (SERPs).
When done right, SEO for HVAC c… Read More
2023-05-17 13:44
Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved con… Read More
2023-03-30 21:30
If you landed on this article, you’ve likely been searching for instructions on how to get a Google Business Profile deleted so it cannot be found on Search or Maps anymore. Like most… Read More
2023-02-03 18:32
Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let… Read More
2023-01-11 16:32
If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look… Read More
2022-12-12 14:41
Blogging regularly can be an effective SEO strategy for small businesses, including those in the window and door industry. Writing industry-relevant blog posts that target your customers&rsq&hell…Read More
2022-12-08 20:44
Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added… Read More
2022-11-30 15:03
What Is Cost Per Lead?
Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google searc… Read More
2022-11-22 16:24
First Off, Is This Legal?
Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfe… Read More
2022-11-15 14:48
Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate… Read More
2022-08-17 14:40
How COVID-19 Has Affected Consumer Demand in the Home Remodeling Industry
In early 2020, everything shut down due to COVID-19. Workers were sent home with no end date to the quarantine in si… Read More
2022-08-06 18:03
Let’s say you own a moving company or other home service business. This business has locations across corporate’s home state as well as scattered across the country. This type of… Read More
2022-07-20 17:29
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your bu… Read More
2022-07-11 14:47
In today’s hyper-competitive online landscape, businesses and websites that appear higher on Google will undoubtedly get the most attention from potential customers and readers. Ultima… Read More
2022-06-29 15:14
Prioritize Your Google Business Profile To Rank on Google Maps
In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google… Read More
2022-05-05 18:45
13 Tips To Turn Angry Customers Into Raving Fans
If you work in customer service, you’re probably familiar with that phone call, the one we all dread: an upset customer who threatens t… Read More
2022-05-03 13:09
What Is Google Business Profile?
Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When cr… Read More
2022-02-22 16:42
3 Ways Your Website’s Design Affects SEO Rankings & Performance
It’s no secret that a website is a must-have marketing tool for businesses. What is a secret, to most business… Read More
2022-02-15 15:58
Leverage These Local SEO Tips To Improve Your Visibilty on Google & Book More Plumbing Jobs
When users are looking for a service, it’s usually searched with the location — &l&hell…Read More
2022-02-11 15:36
A Complete Overview of Local Services Setup, Bid Strategies, Lead Disputes & More
As the marketing world changes, Google has found new ways to connect consumers to local service business… Read More
2022-02-07 17:32
A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns
A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B te… Read More
2022-02-03 13:53
Nail These SEO Tips for Contractors To Increase Qualified Leads From Google
Let’s face it, the days of relying on being listed in the Yellow Pages or word-of-mouth marketing to book co… Read More
2022-01-25 14:53
A Deep Dive Into Google’s Local Services Ads Platform
Are you a contractor looking for more information on Google’s Local Services Ads? Well, good news for you: You are in the ri… Read More
2022-01-11 18:28
Increase Website Traffic & Book More Jobs With These 7 Local SEO Tips for HVAC Companies
In today’s world, there are only a handful of ways for someone to know who to call when the… Read More
2022-01-07 16:02
Rank on the First Page of Google To Increase Website Traffic & Qualified Leads
Did you know that Google’s search engine market share is more than 90%? That means 90% of people usin… Read More
2022-01-06 15:52
Yes, SEO for Window and Door Companies Is 100% Worth It
As the owner of a window and door company, you’re always thinking outside of the box and finding creative solutions for your cli… Read More
2021-12-16 18:58
Local Services Ads: A Top Source of Qualified Leads for Roofing Companies
Google Local Service Ads for roofers offer a reliable, low cost-per-lead channel that serves users your company&rsqu&hell…Read More
2021-12-16 14:28
How To Drive More Website Traffic & Qualified Leads With SEO for Plumbing Companies
Search engine optimization is a crucial part to a plumbing company’s marketing strategy. Search… Read More
2021-12-14 16:07
Get Found on the First Page of Google & Book More Roofing Jobs With These Local SEO Tips
Local SEO services for roofers are some of the most important marketing investments you can make… Read More
2021-12-14 15:44
PPC marketing for insulation companies isn’t a one-size-fits-all approach; market size, job types, brand awareness, and targeted audience all vary from business to business. However, m… Read More
2021-12-10 14:50
14 Reasons Why Your Google Business Profile Reviews Disappeared
Businesses large and small rely on their Google Business Profile (formerly known as “Google My Business”) as a sou… Read More
2021-12-08 14:56
3 Types of Facebook Ads All HVAC Companies Should Run
When it comes to marketing as an HVAC company, Facebook might be the least of your worries. However, with Facebook Ads, you can reach pe… Read More
2021-12-08 14:28
Email Marketing: A Low-Cost Strategy to Increase Qualified Leads
Home services business owners have a lot of hats to wear. You want to make sure your time and money are spent efficiently, an… Read More
2021-12-02 19:19
The Best Pay Per Click Strategies for Contractors
When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name br… Read More
2021-11-19 18:59
A Deep Dive Into Nextdoor’s Ad Center & How to Reach More Homeowners
Earlier this year, Nextdoor launched the Nextdoor Ad Center (NAC), a self-serve advertising platform. With NAC… Read More
2021-11-18 19:42
Email: How Plumbers Are Booking More Jobs & Staying Top of Mind with Homeowners
If you own a plumbing business, you know that silent phones and idle trucks mean upset crews and a high co… Read More
2021-11-16 14:19
Troubleshooting Your Google Local Services Ads
You saw a huge drop in leads from your Google Local Services advertising (GLSA) last month, and you’re struggling to figure out why. Loca… Read More
2021-11-09 16:27
Rank Higher on Local Search Results
Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and m… Read More
2021-11-08 19:26
Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs
So, you own and/or operate an electrical business and you’re wondering how to create a better… Read More
2021-11-04 17:24
Everything You Need to Know About Google My Business Call History and Why You SHOULDN’T Turn It On
In May 2021, Google released a “call history” feature within its Google M… Read More
2021-11-03 13:41
An Always Up-to-Date List of Available Local Services Industries
You’ve seen the green checkmarks all over Google, and you’ve been looking for innovative marketing solutions to g… Read More
2021-10-15 13:38
Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified M… Read More
2021-09-23 18:21
Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue
Plumbers run very different businesses than traditional companies. The bakery down the street may use their w… Read More
2021-09-23 18:21
Get Found On Google & Convert Visitors Into Leads & Revenue
Plumbers run very different businesses from traditional companies. The bakery down the street may use their website to adv… Read More
2021-09-10 13:16
What the Best HVAC SEO Campaigns All Have in Common
It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies.
But you prob… Read More
2021-09-08 11:30
Post Summary
Modern homeowners turn to Google to find an HVAC company near them
Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and reven… Read More
2021-04-21 16:44
32 SEO Statistics You Should Know in 2021
SEO Stats for Local Businesses
Search engines utilize powerful algorithms to deliver content that meets the needs of the searcher. With these powerf… Read More
2021-04-16 23:18
OTT (over-the-top) Video Consumption Is Higher than Ever
The way people around the world today consume their TV shows and movie content varies greatly from what we saw 20 years ago. In the p… Read More
2021-04-06 23:28
In 2021, Your Mobile Website Experience Is Critical to Marketing Success
Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only… Read More
2021-03-25 18:08
Google Ads Update
14 days. That’s the amount of time it took for Google to announce another change coming to their Google Ads platform. On February 4th, Google shocked the SEM world by… Read More
2021-03-23 17:30
Streamline Your Reporting Process with Data Studio
When it comes to reporting on marketing activities, it’s not always fun or easy to understand from an outside perspective. If you&rsq&hell…Read More
2021-03-15 18:53
Why You Should Never Google Your Company Name (And What You Should Do Instead)
We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at hom… Read More
2021-02-17 19:43
Google Is Saying Goodbye to Broad Match Modifier in Google Ads
As a Search Engine Marketer, I know that change is inevitable – like it or not. Sometimes a change in the digital marketi… Read More
2020-12-29 13:00
Google’s Page Experience Update Launching May 2021
Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I&rs&hell…Read More
2020-12-10 17:14
How Plumbers Are Increasing Leads & Booked Jobs from Nextdoor
Last week, I turned on the shower to warm up the water before I jumped in. When I tested the water with my hand before takin… Read More
2020-11-10 16:01
Remarketing Ads: Stay Top of Mind with Previous Website Visitors
A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t … Read More
2020-11-04 19:12
F.A.C.T.S. – Found, Accessible, Content, Trust, Synced
In a previous life, I worked for a home service company. We had a fleet of more than 25 trucks and a 40,000 square foot facility… Read More
2020-11-02 16:43
How Home Service Companies Turn More Website Visitors into Booked Appointments
In the early 2000s, instant messaging made it easier than ever to connect with family and friends. This conveni… Read More
2020-10-23 15:11
Grow Your Electrical Contracting Business In 2021
As your fiscal year comes to an end and the holiday season approaches, now is the time to set the stage for next year. Presenters at busines… Read More
2020-10-21 12:23
Plumbers Are Differentiating their Companies Online with Display Advertising
Display ads are all around us whenever we browse the internet. They play a key role in how local businesses, incl… Read More
2020-10-14 19:34
Rank Your Website On the First Page of Google Search Results
Did you know that 80% of your local audience might be missing you every month? 4 out of every 5 consumers use local searches befo… Read More
2020-10-13 16:17
How Restoration Companies Get to the Top of Google Search Results
If you’re reading this, you already know that getting your restoration company’s website on the first page of Go… Read More
2020-10-07 17:53
How to Get to the Top of Google Search Results
Homeowners don’t move very often. In fact, only 10% of Americans are moving each year, according to a study performed by Moving.com, a tr… Read More
2020-10-06 15:18
Pest Control Marketing Strategies to Increase Leads & Grow Your Business
Does it bug you that your company doesn’t get the visibility it deserves? You don’t want to pester pe… Read More
2020-10-04 16:12
How Roofers Are Getting to the Top of Google & Growing Their Businesses
If online searching were a game of basketball, Google would be Michael Jordan. It’s simply the best there is… Read More
2020-09-30 20:24
Local Services ads bidding will be available to contractors and local service businesses via the Local Services platform beginning October 8, 2020.
This is big news in the digital marketing… Read More
2020-09-16 15:45
5 Local SEO Tips for Plumbers to Connect with More Local Customers
Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for l… Read More
2020-09-09 13:03
All sales begin with leads, and plumbers are always on the lookout for ways to add to the pipeline of leads that turn into sales. One of those ways can be through a number of different pay p… Read More
2020-09-02 18:57
Our Experts Giveaway Their Top 7 Marketing Strategies to Grow Your Plumbing Business
The wonderful thing about having a plumbing business is knowing that there is a demand for your service y… Read More
2020-08-31 18:21
How Window & Door Companies Are Increasing Leads, Booking More Appointments, and Growing Revenue
The internet has forever changed the window and door marketing landscape. Long gone are t… Read More
2020-08-19 17:39
How Moving Companies Are Increasing Leads, Booking More Moves, and Growing Revenue
When’s the last time you opened up the phone book to find the phone number of a business? Years… Read More
2020-08-06 18:24
Upgraded Google My Business Profiles Are Now Available & Include a Google Guaranteed Badge for $50 Per Month
Google dropped some big news recently. If you haven’t heard, the searc… Read More
2020-08-03 19:21
Google Local Services Ads for Plumbers, Explained
Google is constantly adding, removing, and testing new search result features to connect businesses with local buyers. One of their most suc… Read More
2020-07-28 16:56
How Roofers Are Increasing Leads, Sales & Revenue Online
The needs of consumers are changing—fast. Gone are the days of using the Yellowpages to find the nearest roofing company. I… Read More
2020-07-16 17:27
Social Media Tips for Plumbing Companies to Differentiate Their Brand Online
We often think about social media as a personal space. We share cat videos, family photos, and sometimes get into… Read More
2020-07-13 12:19
A Guide to Increasing Website Traffic, Leads & Sales for Your Electrical Contracting Business
I’m willing to bet you’re a great electrician, but are you great at electrician… Read More
2020-07-06 13:46
Promotional & Advertising Ideas for Plumbing Companies
Some home improvement companies, like expensive kitchen remodelers, rely on radio and television ads, referrals from past clients… Read More
2020-06-22 09:30
Updated 6/22/2020 to reflect new information from Google
If you own or are in charge of digital marketing for a local business, you’ve probably heard of (or at least seen) Goo… Read More
2020-05-15 16:21
In response to the current global pandemic, Google is giving away $340 million in COVID-19 Google Ads credits to small and medium-sized businesses as part of an $800 million COVID-19 relief… Read More
2020-04-28 18:27
Contractors Are Booking More Jobs with Lead Recovery
What if I told you that you could close 6% more of your inbound leads, without spending any more additional money on advertising? Sounds… Read More
2020-04-17 15:48
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working in physical offices to working remotely from home. What do you think happens w… Read More
2020-03-27 21:06
Plumber Advertising Strategies Proven to Increase Leads
If you’re like most plumbing companies we partner with, you’re an expert when it comes to repairing stoppages and clogs.
B… Read More
2020-03-26 21:35
Navigating COVID-19: Business & Marketing Resources
COVID-19 (Coronavirus) and a volatile economy have forced local businesses to rethink their approach to digital marketing and business… Read More
2020-03-20 20:16
Bill Walsh, the legendary former San Francisco 49ers head coach, knew how difficult it is to think clearly and make sound decisions during a big game. Walsh’s solution? Pre-plan and me… Read More
2019-12-23 13:14
Is your business voice search ready?
If it is, you deserve a round of applause—a 2019 study found that only 4% of U.S. businesses with a physical location are voice search ready.
The r… Read More
2019-12-17 19:50
B2B marketing has changed drastically over the past five years and in order to succeed in 2020, you need to go digital. Not only has the B2B buyer changed—millennials now comprise half… Read More
2019-12-14 16:16
Maybe you’ve considered email marketing in the past. Maybe you haven’t. Either way, you should. If you’re looking to get more leads and grow your business, email marketing… Read More
2019-12-10 18:10
Need insurance marketing ideas? I bet you do, considering what used to be a face-to-face industry has moved online, and what worked ten years ago to get you new policyholders won’t wor… Read More
2019-12-10 13:08
Pay per click advertising is one of the best marketing investments you can make in 2020 and beyond. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared t… Read More
2019-12-08 13:24
In late 2015, mobile web traffic surpassed desktop for the very first time. Since then, we’ve been living in a mobile world, and mobile device usage has skyrocketed.
One problem—… Read More
2019-12-04 18:10
Need insurance marketing ideas? I bet you do, considering what used to be a face-to-face industry has moved online, and what worked 10 years ago to get you new policyholders won’t work… Read More
2019-11-27 18:21
If you’re a home services provider, you should be taking advantage of Google’s Local Services ads.
Different than pay per click ads, Google’s Local Services are pay per le… Read More
2019-11-26 15:06
Consider this:
“What creates two out of three net new American jobs; produces close to half of our nation’s goods and services (nonfarm private GDP); and can be found, coast to c… Read More
2019-11-21 16:35
The digital age has re-written the rules of the remodeling industry, changing the way contractors attract and interact with clients.
Customers spend more than 8 hours online per day. With e… Read More
2019-11-20 13:47
The Best Marketing Strategies for Contractors Proven to Increase Leads and Sales in 2020
Are you getting enough leads? How about sales—are your current sales contributing to significan… Read More
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