2024-04-02 05:07
Supply Path Optimization (SPO) is a critical strategy in digital advertising, with 87% of brands, agencies, and DSPs actively using it. The main reasons for its popularity are its ability to… Read More
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Digital Marketing Insights Blog
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Radon Media Blog brings you latest digital marketing insights and trends on digital intelligence, SEM, SEO, PPC, Remarketing and Social Media Marketing.
2024-03-27 09:38
Born between 1996 and 2010, Gen Zs are the generation grown up in the digital age, surrounded by smartphones, social media, and endless information at their fingertips. As they come of age… Read More
2024-03-25 20:16
Staying ahead of the curve has become the need of today’s marketing world. It basically means keeping a vigilant eye on Google’s algorithm changes and updates, ensuring you adapt… Read More
2024-03-22 14:47
The digital age continues to provide a foundation for emerging technologies. With each new technology, the marketing domain is becoming stronger and more efficient. Programmatic advertising… Read More
2024-03-21 12:41
Google chrome recently announced the complete phasing out of third-party cookies. Starting from January 2024, we are in the initial phase of cookie deprecation, where Chrome has started thir… Read More
2024-03-18 12:16
In 2023, the global retail e-commerce landscape saw a staggering $5.8 trillion USD in sales. But buckle up for a ride, because forecasts indicate a remarkable 39 % surge in this figure over… Read More
2024-03-15 04:31
It has become extremely important for businesses to understand how users interact with the website or app. That’s where event tracking in Google Analytics 4 (GA4) comes into play. GA4… Read More
2024-03-14 19:37
There is no denying that brands need videos, a video can explain a lot of things in a short span of time making it easier for your audience to understand your business. Especially, in the la… Read More
2024-03-11 11:32
As we transition into 2024, Google still aims to provide high-quality results from trusted sources. Besides, Search Engine Optimization (SEO) is not a one-time task but an ongoing process. W… Read More
2024-03-06 08:04
We are living in an age of voice search, where simply speaking to your devices can fetch you the information you need in a flash. For instance, when you’re driving down the highway, wo… Read More
2024-02-28 06:47
Numbers don’t lie, do they? Purpose-driven companies witness three times faster growth than their competitors. Now, that’s not just a statistic; it’s a game-changer in toda… Read More
2024-02-20 12:27
The world is constantly on the move, and so are our lives! The surge of online e-commerce services fulfil has significantly eased our fast-paced lifestyles. From food delivery to online shop… Read More
2024-02-06 05:04
Behavioral economics is a fascinating field that combines psychology and economics to understand how humans make decisions. Unlike traditional economics, which assumes people always make rat… Read More
2024-01-31 06:33
When it comes to digital business, staying ahead requires innovative approaches to connect with customers. One such game-changer is Conversational Marketing, a dynamic strategy that goes bey… Read More
2024-01-24 09:38
We are living into the age of modern marketing, and one term that continues to gain momentum is “brand ambassadorship.” As businesses navigate the intricate web of digital strate… Read More
2024-01-17 11:49
In an era where online presence defines success, adapting to the latest trends is not just a strategy; it’s a business imperative. This brings us to a crucial exploration – the … Read More
2024-01-10 09:12
“ग्राहक भगवान समान होता है”
We’ve all grown… Read More
2024-01-03 12:32
Chatbots, at their core, are intelligent computer programs designed to simulate human conversation. In today’s digital landscape, they play a pivotal role in transforming how we commun… Read More
2023-12-20 08:56
In today’s bustling digital marketplace, shopping has evolved beyond traditional means. Enter shoppable content – a transformative force reshaping modern marketing landscapes. Bu… Read More
2023-12-13 07:31
In digital marketing, one term stands out as a game-changer: programmatic advertising. Born from the fusion of technology and marketing prowess, this strategy has redefined how businesses re… Read More
2023-12-06 07:22
Defined as the total worth a customer contributes to a business over their entire relationship, CLV stands as a pivotal metric steering companies toward long-term success. This blog takes de… Read More
2023-11-29 07:53
In the dynamic realm of digital marketing, a seismic shift has occurred—one that illuminates screens and captivates audiences like never before. Enter the era of video advertising, a c… Read More
2023-11-22 13:29
The rise of mobile apps has transformed how we live, impacting both business and our day-to-day routines. Smartphones now govern how we communicate, shop, and manage our tasks, making the wo… Read More
2023-11-08 13:29
Digital marketing is where data drives decisions and customer insights are gold, effective tagging plays a pivotal role. Each click, each scroll, and each conversion can provide valuable inf… Read More
2023-11-03 10:10
Pay-Per-Click (PPC) advertising has revolutionized the digital marketing landscape, offering businesses an efficient and measurable way to connect with their target audience. In this era of… Read More
2023-10-27 12:59
In Search Engine Optimization (SEO), a single metric stands out as a compass guiding website owners and digital marketers through the dense forest of search results: Click-Through Rates (CTR… Read More
2023-10-16 10:30
Do you ever wonder how some e-commerce stores effortlessly turn clicks into cash, while others struggle to keep the virtual doors open? It’s not a secret ingredient or a mystical incan… Read More
2023-10-04 13:54
In an era where every click, scroll, and interaction leaves behind a digital footprint, businesses have found themselves at the crossroads of opportunity and challenge. Amidst this ever-evol… Read More
2023-09-27 13:46
Amidst the dynamic realm of B2B marketing, I can’t stress enough how crucial it is to stay ahead of the competition and effectively reach the right audience. That’s where Pay-Per… Read More
2023-09-20 12:19
As a business owner in today’s competitive world, I know just how crucial it is to stay ahead of the game. The digital sphere has revolutionized the way we do business, and one strateg… Read More
2023-09-13 12:37
If you’re anything like me, you understand the struggle of trying to make your website stand out in the vast ocean of the internet. As a website owner or a digital enthusiast, I’… Read More
2023-09-06 10:59
Businesses are highly competitive today, and digital marketing has emerged as a fundamental pillar for success. With consumers increasingly turning to online platforms to discover, engage wi… Read More
2023-08-30 12:12
Hey there, fellow netizens! As someone who has traversed the ever-evolving digital landscape for years, I’ve come to realize just how crucial it is to guard my online reputation fierce… Read More
2023-08-22 14:03
As an avid entrepreneur and a firm believer in the power of data, I can’t wait to share with you the incredible insights that come from leveraging data to supercharge your marketing st… Read More
2023-08-16 13:34
As I immerse myself in the fascinating world of digital advertising, I can’t help but notice the subtle yet unmistakable shifts taking place within the realm of ad tech. The winds of c… Read More
2023-08-09 08:56
If you’re here, chances are you’re an aspiring entrepreneur, a seasoned online seller, or someone curious about the intricacies of running a successful e-commerce business. No ma… Read More
2023-08-03 14:16
As someone deeply passionate about digital marketing, I understand the importance of leveraging data-driven strategies to connect with our audience effectively.
Remarketing has indeed eme… Read More
2023-07-19 07:35
Introduction
A precisely smart and well-built campaign structure for a PPC campaign and ad group strategy is the key to leave a lasting impact! I’ve spent years honing my skills and… Read More
2023-07-12 10:24
Today, when visibility has become paramount, I believe it’s crucial to understand the power of keywords and how to harness their potential. If you’re a business, an e-commerce en… Read More
2023-07-12 10:01
In the vast landscape of digital marketing, Pay Per Click (PPC) advertising has emerged as a powerful tool for businesses to reach their target audience effectively. With the increasing prom… Read More
2023-07-05 14:01
As someone deeply immersed in the dynamic realm of digital marketing, I’ve witnessed firsthand the profound influence that integrating artificial intelligence (AI) can have on our stra… Read More
2023-06-28 13:09
In the fiercely competitive world of business, choosing the right advertising strategy can make or break a small business’s success. With a plethora of options available, it can be dau… Read More
2023-06-23 08:57
In the dynamic and ever-evolving digital landscape, one factor remains constant: Understanding user behavior is the key to unlocking the true potential of your website. Each click, scroll, a… Read More
2023-06-21 10:01
As technology continues to advance, I am thrilled to witness the transformative impact of artificial intelligence (AI) and machine learning (ML) on digital marketing. Embracing AI and ML has… Read More
2023-06-14 13:25
As marketers, we navigate the ever-changing landscape of performance marketing and brand building, recognizing their individual significance in driving results and creating meaningful connec… Read More
2023-06-09 11:32
In 21st Century’s digital landscape, where communication happens at the speed of a click, email marketing has emerged as a powerful tool for businesses to connect with their audience… Read More
2023-06-07 11:15
SaaS (Software as a Service) businesses have revolutionized the way software is delivered and consumed. Offering flexible and scalable solutions, SaaS companies have enjoyed remarkable growt… Read More
2023-06-01 07:16
Retail media advertising has emerged as a powerful tool for product businesses like you seeking to enhance revenue streams and drive sustainable growth. Leveraging the vast pool of customer… Read More
2023-05-25 13:40
In today’s digital landscape, where businesses strive to make their mark in the competitive market, effective marketing strategies play a pivotal role in achieving success. One such st… Read More
2023-05-24 05:12
Welcome to the thrilling world of digital media planning, buying, and selection! As a business owner, I understand the importance of leveraging these powerful strategies to achieve remarkabl… Read More
2023-05-22 05:41
We are living in a digital age, where creating and distributing valuable, relevant, and consistent content has become essential for businesses who aim to establish their brand, engage their… Read More
2023-05-17 13:25
Building online presence is crucial for any organization, including non-profit organizations like you. However, with limited budgets, you may find it challenging to advertise your cause to a… Read More
2023-05-10 14:02
Everywhere we look, people are talking about how AI will replace human jobs, leaving us all unemployed and helpless. But is that really the case?
I am here to tell you that despite the fe… Read More
2023-05-05 13:56
Introduction To SEO: What Is SEO?
Search Engine Optimization, commonly referred to as SEO, is a digital marketing strategy aimed at improving the visibility and ranking of a website or a… Read More
2023-05-04 08:30
The world of online advertising is undergoing a significant shift as the use of cookies becomes increasingly restricted. With the rise of privacy concerns and new regulations, online adverti… Read More
2023-04-27 08:36
Businesses, in today’s digital world, cannot afford to ignore the power of social media, organic search, and paid advertising. While each of these channels is effective in its own way… Read More
2023-04-19 06:00
ChatGPT is a state-of-the-art language model developed by OpenAI, based on the GPT-3.5 architecture. With its impressive language processing capabilities, ChatGPT can generate human-like res… Read More
2023-04-12 14:00
Economic activities are unstable, especially during a recession, economical activities drastically decline, resulting in decreased GDP, employment, and trade. Marketing budgets often get sla… Read More
2023-04-05 11:14
Digital advertising is all about measuring the effectiveness of your campaigns and its crucial significance in gaining success. This phenomenon makes way for Floodlight tags.
But what exa… Read More
2023-03-29 13:27
10 Common Mistakes You’re Making That Land Emails in Spam
Email marketing for business is a powerful tool for businesses to reach out to their customers and potential clients. It is… Read More
2023-03-23 10:30
In the digital age, social media has revolutionized shopping, making it more accessible and convenient through social commerce. This process involves selling products or services directly on… Read More
2023-03-15 12:51
Chat GPT is a cutting-edge technology that has revolutionized the field of natural language processing. Developed by Open AI, Chat GPT is a large language model that has the ability to gener… Read More
2023-03-10 11:36
Customer Lifetime Value (LTV) has become an increasingly important metric for businesses in recent years, as it provides a measure of the long-term value of a customer to a company. LTV refe… Read More
2023-02-28 14:08
In today’s digital age, email marketing has become a critical component of any successful marketing strategy. However, with so many emails vying for attention in users’ inboxes… Read More
2023-02-25 12:29
In today’s fast-paced and ever-evolving digital landscape, providing a seamless and enjoyable user experience has become an essential part of successful marketing strategies. The rise… Read More
2023-02-15 09:28
SEO stands for Search Engine Optimization, which is the best practice of optimizing a website to improve its visibility and ranking in search engine result pages. The goal of SEO is to incre… Read More
2023-02-08 14:18
In the world of digital marketing, video content is becoming increasingly popular as a way to engage with target audiences and drive conversions. In performance marketing, the use of video c… Read More
2021-03-26 06:21
With Covid-19 dramatically flipping the world upside down, there are some industries that had an unprecedented impact. Among those, eComm… Read More
2021-03-24 15:52
The world’s rebound from Covid will be an interesting thing to witness. With extended lockdown periods, people really have adopted… Read More
2020-05-29 16:22
The last decade has seen a tremendous amount of increase in digital tools. If you visit a dozen agencies, you will see dozens of differen… Read More
2020-04-23 09:11
Every now and then we hear how eCommerce is booming and how amazon market place is turning out to be a boon for many small scale business… Read More
2020-04-21 13:23
When a user visits your website, you have only 2-3 seconds to capture their attention. At least when it comes to websites, the phrase &ld… Read More
2020-02-25 12:09
Remarketing is a powerful strategy to serve ads to those who have already acquainted with your brand. This way there is a better chance o… Read More
2020-01-27 12:32
Having an E-Commerce Website is one thing, but running a successful ecommerce website requires a different skill set and dedication all t… Read More
2019-12-25 06:24
There is no doubt that the way marketing has evolved has changed the way a buyer connects with a brand.
These days, people have a lot of… Read More
2019-12-20 10:12
If you are new in the business or someone who is planning to scale, SWOT analysis is something you should be familiar with.
If you are ju… Read More
2019-11-15 07:16
The holidays are the special time of the year when family and friends gather around to express their love and spread happiness. For business and marketers, it is a great opportunity to scale… Read More
2019-10-18 06:16
The digital age has provided a foundation for new emerging technology. With each new technology, the marketing domain is getting stronger… Read More
2019-10-17 14:36
We all know that paid traffic is the best and the quickest way to generate leads. But the problem is that PPC campaigns for B2B differ fr… Read More
2019-10-02 11:30
Introduction:
Radon Media houses widely known Digital Marketing experts in their team. We publish our thoughts on Conversion rate optimiz… Read More
2019-09-25 07:00
Artificial intelligence is a science that deals with building intelligent machines which can think and act like humans. It holds exceptio… Read More
2019-09-13 07:33
You must have probably heard why SEO is import for any business. No other digital marketing service could match the benefit of ranking nu… Read More
2019-05-24 07:28
Introduction
Attribution modelling is one of my favorite topics while dealing with Google analytics. It’s complicated, challenging… Read More
2019-04-15 05:20
In the business world, there is nothing more exhilarating than launching your own startup. Yet if you are unprepared for marketing your p… Read More
2019-04-05 06:57
Time and again we have learned that the most assured way of succeeding in the marketing world is by understanding the customers. If that… Read More
2019-03-22 05:58
Years back, there was a time when it was okay to order for mass advertising to be sent via fax machines, in an attempt to increase leads… Read More
2019-03-14 04:39
While creating a landing page or designing an action button, or even while writing a simple email copy, has your inquisitive mind tried t… Read More
2019-02-27 06:32
Are you struggling to convert your website visitors into customers? The traffic reaches your website but exits your website before perfor… Read More
2019-02-14 13:56
Data is everywhere. Similarly to water, the online marketing world has an ocean of data but we are capable of distilling only a minuscule amount of information to drive our daily marketing a… Read More
2019-01-23 08:09
The Digital world is changing within the blink of an eye. With new mediums emerging every now and then, digital marketers are constantly inventing new strategies to catch up with this never… Read More
2019-01-10 04:51
The ease of collection and analyzing the data is the biggest boon the digital age has gifted us. Data analytics is an essential element of the Marketing Department. Understanding how people… Read More
2019-01-04 07:48
There is no denying that brands need videos, a video can explain a lot of things in a short span of time making it easier for your audien… Read More
2018-12-31 12:52
Lead generation is an important part of the inbound methodology. But what’s more important is to nurture those leads. Because not a… Read More
2018-12-25 12:23
Did you ever looked at your Google analytics content report and found a confusing result displaying different page views reports for the… Read More
2018-12-21 12:00
Since its invention in the last decade, smartphones have come a long way in terms of accessibility and technological advancements. With n… Read More
2018-12-12 10:16
In Google Analytics, a session is defined as a group of interactions that a user makes within a given time frame on your website. The def… Read More
2018-12-10 09:23
Google Analytics, as we all know is a free web analytics tool that reports about your website traffic and also monitors the real-time usa… Read More
2018-12-07 07:51
A business with great ideas, goals, execution, team, KPIs, etc and not so good marketing strategy can’t go a long way. History has… Read More
2018-12-04 07:04
Google Update is a term used to define algorithm changes, filters, data refreshes or other alterations that affect the website to drop in… Read More
2018-11-30 12:03
Your website is a silent salesman that pitches for your business all the time. Similarly, the data received from your website is the most… Read More
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