2021-01-21 19:56
Microsoft Ads are a good way to garner attention to your business. When you use Microsoft Ads, your search ads appear on the search results page of websites all over the world. In order to m… Read More
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We write content to help users better understand search engines, content marketing and keyword rankings.
2020-11-24 15:35
Pay per click (PPC) marketing campaigns are one of the most popular marketing techniques for any business. Online business, especially, can build their audience and expand their reach by imp… Read More
2020-11-24 15:32
Pay-per-click (PPC) companies manage and optimize PPC campaigns—one of the most popular forms of online marketing. This strategy involves companies paying for clicks that drive consume… Read More
2020-11-24 15:27
If your goal is to expand your company’s reach and promote brand awareness, you can’t go wrong with a PPC marketing campaign. This advertising method is an invaluable strategy to… Read More
2020-11-09 14:48
A PPC (pay per click) campaign is a model of digital marketing where a company pays fees based on how many times users click on their ads. PPC campaigns are a method of “buying”… Read More
2019-02-07 21:26
Your website is your business’ calling card. 50 years ago, potential customers might have wandered by and seen your physical store on the street. They might have browsed through your p… Read More
2018-10-26 15:38
Consumers are spending more time online. For the first time in history, the average American in 2018 spent more time online than watching television, reading print, or listening to the radio… Read More
2018-09-04 19:49
An effective website conveys your values and presents your products or services in a simple, easy way.Quality websites value user experience because a happy user is more likely to stay on th… Read More
2018-07-28 15:01
Search engine optimization is an invaluable process to aid your marketing. It requires up front work but the payoff is magnificent: consistent, relevant traffic with 0 costs. ZERO?? Zero… Read More
2018-07-23 20:50
The product page is your sales pitch. Getting these pages right (their copy, images, and user experience as a whole) is crucial to converting users into customers.Lackluster product pages th… Read More
2018-06-29 17:20
You’ve created your Etsy account, lined up your products, and launched your site. The first day, you check your account over and over to see if you’ve made a sale. Nothing.It&rsq&hell…Read More
2018-06-18 21:44
There are a number of folks looking for hosting + SEO packages.The two topics, however, are largely unrelated.What is hosting?Your web hosting provider stores and / or manages your website's… Read More
2018-06-13 22:05
IntroductionSEO Benefits of WordPressTechnical SEO + SetupGoogle Search ConsoleBing Webmaster ToolsGoogle AnalyticsXML SitemapsConversion TrackingChoosing the Best PluginContent Marketing +… Read More
2018-06-13 12:49
Looking to move up in Google and improve your site’s visibility? There are numerous strategies you could use: content marketing, keyword research, title tags — the list goes on.W… Read More
2018-04-05 13:35
Search engine optimization is an invaluable process to aid your marketing. It requires up front work but the payoff is magnificent: consistent, relevant traffic with 0 costs. ZERO?? Zero… Read More
2017-09-29 11:42
Out of the many possible ecommerce systems on the market, Shopify has a pretty good track record when it comes to SEO. Even though good SEO protocol is now pretty universal (following usa… Read More
2017-07-25 21:20
IntroductionWordpress Popularity and SEOWordpress SEO Topics: Setup, Content, Links, and DesignTechnical SEO and Wordpress PluginsGoogle Search Console and Bing Webmaster ToolsGoogle Analyti… Read More
2017-07-17 19:14
IntroductionIn my opinion, too many articles have long introductions largely full of fluff. For your sake (and m… Read More
2017-06-02 18:19
Conversions, signups, and online sales directly impact the bottom-line. That's why many businesses look to increase website traffic.Makes sense, right? More traffic, more sales. But eve… Read More
2017-05-10 18:00
Learning SEO can be a bit daunting. With all the jargon and statistics many websites avoid it completely. But with the internet growing and more people using Google, SEO is essential as ever… Read More
2017-05-05 17:37
Squarespace doesn't have an SEO plugin, but fear not! To get the most out of organic search, you've got 2 option… Read More
2017-04-24 21:00
Google Analytics is essential to understanding your website’s users and how they interact with your site.You can access certain metrics in Squarespace, but Google Analytics allows you… Read More
2016-11-29 18:21
It’s easy. Squarespace is simple and effective. Your Squarespace website won’t be ready in the click of a button, but if you’re new to the world of website creation, Square… Read More
2016-11-22 19:23
There are a multitude of Squarespace templates to choose from. So how do you choose the right one?It can be a daunting task -- after all, your template is the foundation upon which you will… Read More
2016-11-08 16:19
This post covers 4 search engine optimization (SEO) topics: setup, content, links, and design. Each topic has a priority rating so you know where to start. All of these topics are impor… Read More
2016-11-08 16:19
This post covers 4 search engine optimization (SEO) topics: setup, content, links, and design. Each topic has a priority rating so you know where to start. All of these topics are impor… Read More
2016-10-27 16:36
An Cafe in Dalat, Vietnam. Yum and thank you.
In 2016, I was fortunate to visit Southeast Asia (and savor their delectable restaurants). After G… Read More
2016-09-14 15:58
In January, 2016 my new digital marketing company -- Logical -- needed a domain name. LogicalSEO.COM was taken, so I opted for a .NET domain name.As a search engine optimization (SEO) c… Read More
2016-06-28 04:51
Title tags are often the first thing users see when they enter a Google search. They are an essential part of organic search, content marketing, and search engine optimization. If you'r… Read More
2016-06-24 10:56
There are infinite ways to fudge numbers — and that's a problem in the search engine optimization (SEO) industry.Companies may display true numbers, but they don't tell the whole story… Read More
2016-02-20 10:46
Long tail keywords possess great potential to capture and convert traffic in your niche. Find the right one and you’re in business.But before we get to that — real quick, let&rsq&hell…Read More
2016-02-17 20:19
The number alone would not fit on this page, nor the next page, nor the next — there are way too many zeroes.According to the Oxford Dictionaries, there are over 170,000 words currentl… Read More
2016-02-10 17:55
When local listings are in play, Google displays them before organic results.
1. Local results display before organic resultsTraditio… Read More
2016-01-20 20:54
The best way to begin any SEO plan is to start from the top.Get your goals straight first. Once you’ve determined your goals, you can break them down step-by-step and determine how to… Read More
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