2020-02-25 11:00
HALO is bringing its mix of promotional merchandise, top
suppliers, and promotional inspiration to a city near you! Get ideas for your
next event, promotion, or marketing strategy by attendi… Read More
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Promotional Marketing, Branding & Strategy Blog | Blog
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HALO Branded Solutions has 60 years of experience as a leading distributor of customized promotional products.
2020-01-29 16:45
The PPAI Expo, in Las Vegas, Nevada, is the largest tradeshow in the promotional products industry with the largest amount of attendees. Every year, 13,000 individual distributors and 4,200… Read More
2020-01-23 16:45
Whether you plan to celebrate Valentine’s Day with a significant other, friends, or family, share some of the love with your employees and clients. Include Valentine’s Day, in yo… Read More
2020-01-21 16:45
Do you handle the promotion of a sports team at the high
school, college or professional level? If so, are you ready to start your new year
marketing with a bang? Follow along to view the mu… Read More
2020-01-16 16:45
HALO aims to provide the best products for your services at
the best possible cost. Each quarter, HALO hand-selects the latest and greatest
promo products to showcase in our Branded Catalog… Read More
2020-01-14 16:45
Game days are loaded with excitement and energy as two rival football teams prepare to battle it out for the day’s victory, making it the perfect time to rev up enthusiasm for your tea… Read More
2020-01-09 16:45
It’s time for a new adventure, so let us help you explore in style. Get out into the outdoors this year and enjoy nature. Whether you are experienced or not, being outdoors is benefici… Read More
2020-01-07 16:45
Nerves are building, hearts are racing, and tension is at an all-time high. Tipoff is moments away as the National Anthem roars on. The whistle blows – it’s game time! Basketball… Read More
2019-12-31 16:45
The holidays are nearly over, and although many of us could
use a much-needed break, Employee Appreciation Day is just around the corner! Employee
Appreciation Day falls on Friday, March 6th… Read More
2019-12-26 16:45
The holiday celebrations are coming to an end and the New Year is quickly approaching. What better way to celebrate the New Year with your friends and family by your side? Help your clients… Read More
2019-12-24 16:45
Marketing with Promo
Have you ever found yourself
looking for extra ways to build up loyal client relationships while boosting
name recognition? If so, turn to promotional products &ndash&hell…Read More
2019-12-19 16:45
2020 marks the end of a decade, which also means it is the perfect time to set new life goals. January 1st is when new diets are started, routines are created, and motivation is at an all-ti… Read More
2019-12-17 16:45
Return on
Investment
Scouting and bidding projects is one of the most crucial aspects in construction. In that process, you want to find the most between time and money, and in materials… Read More
2019-12-12 16:45
Sugar, sweets, and chocolate galore! While the children look forward to presents, adults look forward to the joy of indulging in holiday treats. It’s time to order your holiday candies… Read More
2019-12-10 16:45
Following last week’s blog about promotional products in the finance industry, we’re going to cover another industry that spends just as much on promotional merchandise—hea… Read More
2019-12-05 16:45
HALO aims to provide the best products for your services at
the best possible cost. Each quarter, HALO hand-selects the latest and greatest
promo products to showcase in our BrandEd Catalog… Read More
2019-12-03 16:45
At HALO we want to bring you in-depth information about everything promotional products. Starting this month, HALO is releasing a new “series” where we cover a specific topic ea… Read More
2019-11-26 16:45
New Years, it’s become our reset button on bad habits of years past, and the clean slate to start fresh that has many saying, “New year, new me!” It’s no secret that… Read More
2019-11-21 16:45
The threat cold and flu season poses isn’t something to sneeze
at. According to the Centers for Disease
Control and Prevention, Influenza (flu) causes U.S. employees to miss
approximat… Read More
2019-11-19 16:45
As winter approaches, your clients will start preparing for the cold weather that’s headed their way. Keep them warm, prepared and ready to conquer the blizzards of the future with the… Read More
2019-11-14 16:45
‘Tis the Holiday Season! Have you started thinking about what unforgettable gifts you will be giving this year? We want to help your company with a gift that will have your clients or… Read More
2019-11-12 16:45
After gathering with friends,
family and loved ones, Americans partake in a different, more lucrative holiday tradition – Black Friday. Originally coined for the day of
heavy traffic a… Read More
2019-11-07 16:45
It’s time to get ready to brave to cold! The snowy season is
coming in fast. What makes for better advertising than gearing up your customers
with some cool winter promos? Keep your cu… Read More
2019-11-05 16:45
In this modern society, it’s easy to forget the fulfillment one can have when physically turning the page of the calendar on January 1. Because when the clock strikes twelve on New Yea… Read More
2019-10-31 16:00
There are
thousands upon thousands of promotional products available today. Sifting
through them to find the right product for your campaign can be tedious and
leave you feeling defeated. Be… Read More
2019-10-29 15:45
HALO aims to provide the best products for your services at
the best possible cost. Each quarter, HALO hand-selects the latest and greatest
promo products to showcase in our BrandEd Catalog… Read More
2019-10-24 18:00
With the fate of the earth in our hands, it’s never been
more important to be conscious of our environmental footprint and the trash we
leave behind. In fact, more than 60% of rubbish… Read More
2019-10-22 18:32
Social media campaigns are no easy task. Once you have built your social media presence, creating the perfect campaign is the next step to success. If you’re starting from scratch, thi… Read More
2019-10-17 14:53
Working a full time job can often be overwhelming at various times throughout the work day, week, or year. When you read your job description you might become panicked thinking of all the re… Read More
2019-10-15 14:44
Without a doubt, mental health disorders such as anxiety, depression and bipolar disorder, have a major impact on the day-to-day life in the workplace. October is Mental Health Awareness Mon… Read More
2019-10-10 14:14
Halloween is underway. It’s that time of the year where the kids will be picking out a costume in hopes of looking just like their idol or scaring the next door neighbor in a spooky ma… Read More
2019-10-08 15:01
Whether your company is just starting out on social media or you are working on building your brand’s presence, there is always room for improvement. Creating content for social media… Read More
2019-10-03 16:36
At HALO, we want to provide the best products for your services. Each quarter, HALO hand-selects the latest and greatest promo products to showcase in our BrandED Catalog. This quarter&rsquo&hell…Read More
2019-10-01 15:25
The time for Halloween has finally come. The hype, and pumpkin
spice is spreading through offices around the world, so be prepared when the
ghouls and ghosts come to play. Fill your offi… Read More
2019-09-26 16:15
It is officially Tailgating season and with these trending promotional products, we will have you socializing in style. We are here to help make your game day preparation easy. Our transport… Read More
2019-09-19 14:54
How many people know your brand name? Your product offerings? Your brand’s values? If you hope to grow your business, you must first nurture your overall brand awareness. Two-thirds of… Read More
2019-09-17 15:20
Recognizing your employees is imperative for retaining top talent — the cost of replacing a new employee is almost 2.5 times their yearly salary, and one of the primary reasons employe… Read More
2019-09-12 19:09
The inevitable is happening: The seasons are changing and fall is underway. As we close out summer, we are more than prepared to keep you up to date with the trends this fall. While you atte… Read More
2019-09-10 15:00
When designed with creativity and forethought, a custom umbrella can be a great calling card for your brand as it captures attention on the street or at an outdoor event. Compared to other p… Read More
2019-09-03 15:00
October is Breast Cancer Awareness Month and the perfect opportunity to support an important cause. As you finalize your office’s plans for a charity 5K walk or educational community… Read More
2019-08-29 15:06
Designing a business logo is one of the first steps when starting a new business or non-profit – and one of the most important. Your logo will introduce your brand to potential custom… Read More
2019-08-20 18:24
When you jaunt back to your office after a triumphant trade show with an iPad full of new contact information, it may be difficult to imagine a world before giveaways like tote bags, water… Read More
2019-08-15 18:40
Phones travel the world, and so does your brand! Phone accessories make a high impact that’s carried everywhere. From grips, to cases, to power banks you can’t go wrong with prom… Read More
2019-08-13 15:20
Whether you’re planning to wow attendees at your next event with a show-stopping conference bag or pulling together gift bag ideas for new employees, you want your swag to propel conv… Read More
2019-08-06 14:19
When you think of a brand marketing trend, what do you imagine? A branded PopSocket? A five-second, self-aware YouTube ad? To find brand marketing trends that will boost your bottom line, d… Read More
2019-07-25 13:15
So you don’t have the budget to finance a massive Facebook ad campaign, and you can’t imagine pulling together the funds for a primetime TV spot. That’s alright! When mark… Read More
2019-07-23 14:46
The math is simple: the longer recipients hold onto their freebies and promotional products, the more impressions you can anticipate. Understanding what consumers value in promotional produ… Read More
2019-07-18 13:39
Promotional products only represent 7% of the overall advertising market share. To compare, online ads account for 24% of the market share while traditional broadcast ads account for a whop… Read More
2019-07-16 13:54
You’ve decided to attend an upcoming industry trade show that fits your marketing objectives. You’ve got it all lined up and you know exactly what kind of foot traffic you want… Read More
2019-07-11 14:30
National brands must carefully analyze macro trends in marketing to keep sales consistent and ensure their message is relevant. For local businesses, everything is about context. What works… Read More
2019-07-09 14:30
There are many things to consider when planning a golf event. Details like venue, registration, supplies, and prizes all matter when planning for a successful event. Whether hosting an elab… Read More
2019-07-02 14:22
At HALO Branded Solutions, we offer an ever-growing assortment of Made in the USA products. Leave a lasting impression by choosing promos that will fit your budget, support American workers… Read More
2019-06-27 14:30
Custom promotional keychains are among the most popular low-cost promos because they are useful to consumers and clients across numerous demographics. Because usefulness is the most importa… Read More
2019-06-20 14:30
It’s no secret tote bags often reign supreme in key promotional marketing metrics. The Advertising Specialty Institute (ASI) reports that half of U.S. consumers own promotional tote b… Read More
2019-06-18 14:30
Investing in a corporate wellness program is a smart move. Company giveaways promoting health and wellness in and out of the workplace can lead to greater employee retention, fewer overall… Read More
2019-06-13 15:00
Is it a bag clip? A chip clip? At HALO Branded Solutions, we call them Keep-It clips. Some brands overlook simple yet effective promotional options like custom clips because they aren&rsquo&helli…Read More
2019-06-11 12:25
Whether it’s participating in a charity run to fight cancer or attending a dance-a-thon to raise funds to protect families from domestic violence, local communities love giving back… Read More
2019-06-06 14:06
At a recruiting event, the competition for attention is fierce. Companies in similar industries fill the space along with you, so you need to find a way to stand out. Beyond your messaging… Read More
2019-06-04 13:54
When you buy promotional items and leverage them effectively, you keep your brand fresh in the mind of prospective buyers year-round. Of course, with thousands of options at HALO Branded So… Read More
2019-05-31 12:30
Are you working to reduce your corporation’s carbon footprint? Is your brand consciously making an effort to “go green” and avoid generating plastic pollution? Over 320 mi… Read More
2019-05-29 15:00
Warmer weather and seemingly endless summer sunsets the stage for some seriously fun outdoor activities. Any business or organization can take advantage of the most cost-effective methods o… Read More
2019-05-23 15:00
The annual state fair is one of the greatest opportunities to get new eyeballs on your brand and impress your local community with your produce, meat selection or fine dairy products. State… Read More
2019-05-21 17:06
Each year on June 27, the Vision Council commemorates National Sunglasses Day to raise awareness for protecting one’s eyes from harmful ultraviolet sun rays. With accompanying hashtag… Read More
2019-05-09 16:37
If you are planning to launch an awareness campaign to raise funds for a charitable cause, you must understand the foundation of any awareness campaign — a cause ribbon. At HALO Brande… Read More
2019-05-07 15:46
Custom apparel is a smart way to spread your marketing message – your audience wears your logo and promotes your brand to everyone they meet. The problem? Actually getting people to w… Read More
2019-05-02 15:32
Planning the annual summer picnic, field day or outing can take months of preparation. By aligning the event with your overall brand goals however, you can create a more positive company cu… Read More
2019-04-30 15:03
“What’s trending?” It’s one of the most common questions our Account Executives are asked, and it’s a question we love to answer. We utilize the latest research… Read More
2019-04-25 18:00
The HALO inbox is a quarterly mailing similar to popular subscription mail programs that are directed to specific target audiences, such as Birchbox, Dollar Shave Club, Ipsy, and FabFitFun… Read More
2019-04-23 16:55
Certain promos get all the limelight when brands are deciding what promotional items to use in their next campaign. Tote bags and hats have demonstrable benefits, but there are many other l… Read More
2019-04-18 14:34
When it comes to ordering promotional items, quantifying your expectations is key to making your budget stretch as far as possible. You can save even more on quality promos by ordering in b… Read More
2019-04-16 16:01
Craft beer is booming and is showing no signs of slowing down in the United States. While this is theoretically good news for breweries, it also means that competition is fierce &mdas&helli…Read More
2019-04-09 18:32
When you decide to host a big event, ordering promotional t-shirts for all of your attendees is a surefire way to generate goodwill for your brand and increase your visibility in the local… Read More
2019-04-04 14:42
At HALO, our promotional product experts follow retail and promo trends closely so you can be in the know and ‘wow’ your audience with your next marketing campaign. Each quarter… Read More
2019-03-28 17:52
Nurses are the unsung heroes of any successful healthcare provider. Working extensive hours and spending much of their day on their feet tending to others’ needs is no easy feat, and… Read More
2019-03-26 14:33
Real estate is an industry where closing the deal is everything. When you want to grow your client base of renters, homebuyers, and business owners you can’t afford to be forgettable… Read More
2019-03-21 16:57
Earth Day is on April 22nd – help your employees celebrate our planet by featuring Earth Day promotions that can educate employees about the environment and offer eco-friendly alterna… Read More
2019-03-19 17:36
Generating leads and improving brand visibility is the leading sales and marketing challenge for most companies. Despite this broad truth, most marketing and sales departments at major corp… Read More
2019-03-12 18:00
According to the American Pet Products Association, pet owners spend over $70 billion on their pets annually. With an estimated 84.6 million U.S. households owning a dog, you can tap into th… Read More
2019-03-07 15:43
National Doctors’ Day is right around the corner, March 30th, to be exact! During this celebration of the healthcare industry it’s important to remember that every organization… Read More
2019-03-05 21:00
No matter how tight your marketing budget might seem this quarter, it’s essential for your business to make an appearance at one or more conferences or sponsored events this spring. D… Read More
2019-02-28 20:35
As the snow melts away and the sun brightens our lives, marketing professionals are wise to focus their promotional marketing campaigns on providing essential items for the season. Spring p… Read More
2019-02-26 14:44
As you assess your marketing strategy for 2019, you’ll have crunched the numbers to see what business marketing products made an impact for you and what strategies failed to return yo… Read More
2019-02-22 14:38
At HALO, our promotional product experts follow retail and promo trends closely so you can be in the know and ‘wow’ your audience with your next marketing campaign. Each quarter… Read More
2019-02-19 14:55
Promotional products continue to be a successful component of any marketing campaign because of their low cost and high ROI. According to the Advertising Specialty Institute (ASI), promos a… Read More
2019-02-15 19:21
The 2019 PPAI Expo took place January 13th through January 17th at the Mandalay Bay Convention Center in Las Vegas, Nevada. The show floor was an endless sea of the newest and best products… Read More
2019-02-12 15:20
If you visit our blog with any regularity, you are familiar with the myriad of ways promotional product marketing can boost your brand. Promo products are cost-effective, long-lasting and pr… Read More
2019-02-08 18:52
The HALO inbox is a quarterly mailing similar to popular subscription mail programs that are directed to specific target audiences, such as Birchbox, Dollar Shave Club, Ipsy, and FabFitFun… Read More
2019-02-05 16:37
When designing and distributing promotional products to raise awareness for your brand, think big. Don’t limit your target audience to adults, especially if your organization exists w… Read More
2019-02-01 15:20
You’ve selected the best promotional products to reach your target audience. You’ve perfected your brand logo and have trademarked the best slogan in the business. But time and t… Read More
2019-01-29 16:16
New year, new you! At least, that’s what most Americans hope. In 2018, resolutions like eating healthier, getting more sleep, and exercising more ranked at the top of our collective l… Read More
2019-01-24 18:44
Scrapes, falls and bruises are an unfortunate reality in any environment, including the workplace. Over 4.1 million workers in the United States suffer from a work-related injury or il… Read More
2019-01-22 17:33
Pop quiz: how many branded promotional items are in your home right now? Are you wearing any promotional clothing? Does your pen proudly display a brand’s logo?Now let’s expand… Read More
2019-01-18 16:43
A successful promotional marketing campaign begins with contextualizing your campaign — who are you trying to reach and when? Distributing personalized gifts for the home during winte… Read More
2019-01-11 17:27
We are big fans of promotional product marketing, but we also know marketing doesn’t take place in a bubble. The most effective way to market your business is to undertake a holistic… Read More
2019-01-08 15:52
Professionals in countless industries spend work weeks on the road, flying to conferences and client meetings, all the while living out of a carefully-packed suitcase trying to make the mos… Read More
2018-12-31 16:32
JM&A Group, one of the largest independent providers of finance and insurance services in the automotive industry, offers innovative solutions to help dealers boost their bottom-line pr… Read More
2018-12-27 17:51
Expect to see your gym full of new members come January 1st! “Get more exercise” was tied for the most common New Year’s resolution in 2018, and that statistic is unlikely… Read More
2018-12-20 17:19
As we close the door on an eventful 2018, it’s time to round up our highest-performing and best-selling promotional products of the year. Notable trends that increased in popularity t… Read More
2018-12-17 17:13
Heartly House
Heartly House is an organization in Frederick County, Maryland, that provides comprehensive services to survivors of domestic abuse, sexual assault, and child abuse. These ser… Read More
2018-12-03 16:30
Bausch + Lomb is a global hallmark for eye health innovation and quality. A division of Bausch Health Companies Inc., Bausch + Lomb helps you see better to live better by offering a wide ra… Read More
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