2024-04-05 06:43
Introduction
In UAE where students from more than 20 countries come to study, how do academic institutions stand out for attracting the brightest? At a time when 95% of students in th… Read More
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Ubrik Media - Digital Marketing Blog
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higher education
education
marketing
social media
nurturing
uae universities
chatbots
student
enrollment
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Ubrik Media Dubai -
-Leading Digital Marketing Agency in Dubai | Inbound Marketing Methodology for growing your business.
Blog:
- Find Latest Digital Marketing News on our blog.
-Stay tuned for how to do online marketing in Dubai. Topics on b2b marketing, Inbound, education etc.
2024-03-25 12:14
Why NOW is the best time for UAE universities to turn to video marketing? Read More
2024-03-07 15:37
Have you ever imagined a world where your education finds you, perfectly tailored to your dreams and aspirations? Read More
2024-03-07 15:37
Introduction
Have you ever wondered why, despite your best efforts, the numbers just don't add up? The higher education field is evolving, and with it, the strategies to engage p… Read More
2024-02-15 12:07
In the competitive world of higher education, attracting and retaining students has never been more challenging—or more critical. As a marketing agency specializing in the educat… Read More
2024-02-15 11:47
Introduction
Ever wondered how a university's story reaches its prospective students in this digital age?
In places like the UAE, where innovation is the norm, universities are… Read More
2024-01-31 12:19
Imagine a bustling campus in the heart of the UAE, brimming with potential students eager to embark on their academic journeys. Sarah, a recent high school graduate, walks through this… Read More
2024-01-31 12:00
Introduction: A Tale of Transformation
Once upon a time, in the bustling city of Dubai, there was a university struggling to attract students. Despite having excellent programs, their… Read More
2024-01-31 11:48
What will the education sector look like in 2024? Read More
2024-01-31 11:38
You know how chatbots are superstars in customer support, right? Well, guess what? Their talent doesn't stop there! Picture this: a chatbot, but it's not just there to answer your cust… Read More
2024-01-19 11:55
Introduction to WhatsApp in Education Marketing
WhatsApp's widespread use, especially among the younger demographic in the UAE and GCC, presents a unique opportunity for education mar… Read More
2024-01-11 15:01
Introduction
Did you know that implementing a CRM system can boost conversation rates by an astounding 300%?In today’s competitive times, the right CRM (Customer Relationship Ma… Read More
2023-12-12 06:08
Introduction
Have you ever wondered how your educational institution can stand out in the crowded digital space? In an era where everyone's inbox is overflowing, how can you ensure th… Read More
2023-12-03 20:11
The digital age has revolutionized many aspects of life, and higher education marketing is no exception. In this era, where information is at everyone's fingertips, traditional marketi… Read More
2023-11-24 07:01
Introduction
Staying ahead in business today requires more than just a good product or service. It demands a well-crafted marketing strategy plan. Despite the best intentions, many or… Read More
2023-11-21 10:20
Introduction
In the dynamic realm of UAE's higher education landscape, digital marketing has become the compass guiding institutions toward success. The UAE, a beacon of technological… Read More
2023-11-09 15:44
Introduction
Are you struggling to capture the attention of prospective students in a market saturated with educational options?Today the choices are endless, and the competition is f… Read More
2023-11-08 06:10
Have you ever wondered what makes a student choose one educational institute over another in this digital age? What is the influence of marketing mix on the student’s Read More
2023-11-02 09:08
In the heart of the United Arab Emirates, where tradition meets innovation, the education sector is witnessing an unprecedented transformation. Today, schools and educational instituti… Read More
2023-10-30 06:03
Introduction
Have you ever caught yourself wondering how today's youth decide on their educational paths? It's no longer just about college fairs or glossy brochures. In this dig… Read More
2023-10-26 08:43
In the ever-evolving landscape of digital marketing, a multitude of metrics are available to us. Clicks, impressions, bounce rates—the list goes on. Yet, as seasoned marketers, w… Read More
2023-10-17 12:51
A Brief Overview of Our Content Journey
Setting the Stage: Why Content Matters:
From the dawn of civilization, humans have constantly sought ways to express themselves, share experie… Read More
2023-10-17 12:47
Introduction
In digital marketing, 2023 stood out as a year of transformative change. As businesses scrambled to adapt to the landscape, so did the strategies businesses employed to c… Read More
2023-10-05 08:08
Introduction
The digital realm is vast, ever-evolving, and teeming with endless possibilities. In such a dynamic environment, the importance of a resilient content marketing strategy… Read More
2023-09-27 08:08
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results. Higher education brands in the UAE can benef… Read More
2023-09-22 07:46
In the ever-evolving digital ecosystems of Dubai and Abu Dhabi, the role of social media marketing is pivotal. We, at Ubrik Media, understand the transformative essence of engaging con… Read More
2023-09-21 08:23
Introduction
In the bustling metropolis of Dubai, where skyscrapers touch the heavens and business opportunities are as abundant as the desert sands, one factor often determines the s… Read More
2023-08-29 08:15
Are you tired of throwing your marketing budget into a black hole and praying for results? Welcome to the world of Performance Marketing—a realm where every click counts, every c… Read More
2023-08-17 10:55
Introduction
The transformative power of digital marketing is undeniable. In a dynamic city like Dubai, where businesses are always in a state of change, the role of a digital marketi… Read More
2023-08-17 10:54
Introduction
Content Marketing, a phrase you've probably heard countless times, but what does it truly mean, and why is it critical? Content marketing is the art of communicating with… Read More
2023-08-17 10:54
2023-08-17 10:37
Introduction
Market research is crucial for creating a successful marketing plan. It acts as a guiding beacon for marketers, helping them understand their audience's needs, product ap… Read More
2023-08-17 10:35
The Digital Era has significantly changed consumer behavior and technology in the UAE business landscape. Brick-and-mortar shops are transforming into e-commerce giants as businesses f… Read More
2019-07-01 11:01
Imagine a salesman who doesn't need to sleep, doesn't need to eat, and will work for you 24-7-365. This isn't a mythical creature, mind you. And it's entirely possible for you to em… Read More
2019-06-25 13:58
Dr. Corrie Block has an impressive resume. He's been a consultant and coach to business owners for nearly 20 years. MBA. PhD in Arab and Islamic Studies. Business School Professor… Read More
2019-06-18 12:23
If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point.
She's a PR strategist who's been successful in joining b… Read More
2019-06-11 07:32
A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are in a position to speak… Read More
2019-06-03 18:34
When I asked Karl Feilder what tips he can give me to run my business in a more sustainable, energy-conscious way, he didn't pull any punches Read More
2019-05-27 03:23
Danish Farhan and I share very similar journeys. We’ve lived all our lives in the U.A.E. and have seen its transformation before our eyes. There’s a certain shared under… Read More
2019-05-27 03:23
Danish Farhan and I share very similar journeys. We’ve lived all our lives in the U.A.E. and have seen its transformation before our eyes. There’s a certain shared under… Read More
2019-05-20 06:38
Welcome to season 2 of the Digital Disruptors podcast! In this episode, I’m joined by food blogger, influencer, public speaker, and media personality Naomi D’Souza. (@na… Read More
2019-02-10 12:39
Intake deadlines are close and you haven't hit your targets. The last paid performance campaign you ran drained your budget with low-quality leads. It wasn't your fault to begi… Read More
2019-01-14 05:47
As we close out 2018 and enter a new year, it’s time to look toward the future Read More
2018-12-17 13:29
Correlation is not causation, but there’s no doubt social media impacts search engine optimization Read More
2018-12-10 07:24
Remember Chewbacca Mom?
The live broadcast outside of a Kohl's department store? That video has garnered 174 Million Views and 3 Million likes.
What about the Buzzfeed video where… Read More
2018-10-11 12:23
What are Teamwork Skills? Read More
2018-10-10 07:43
Communicating effectively seems like it should be natural.
Yet, often the lines of communication fail and something is misheard or misunderstood. This leads to frustration and to c… Read More
2018-10-08 09:34
Corporate culture refers to the beliefs, values, behaviors and practices that influence how a corporation handle business and how the employees interact with themselves and customer… Read More
2018-10-07 08:09
Aside non-profit organizations, the aim of every company is to maximize profit, and this is only possible when workers are very efficient with their tasks. One of the major ways thr… Read More
2018-10-06 18:46
It's vital for leaders, managers and all employers, in general, to be able to give constructive criticism. People are going to make mistakes. Favorably correcting them and showing h… Read More
2018-10-03 09:34
Before they became global brands, all organizations started out small. They were only able to harness the power of teamwork to grow into what they became today. The importance of te… Read More
2018-10-02 08:07
Being successful in a competitive industry starts with your own ideology, it’s more than just cultivating an impressive corporate culture. Your creativity and commitment goes… Read More
2018-10-01 07:13
Without balance, life becomes chaotic - you have too many things to do, and don’t seem to have enough time or energy Read More
2018-09-27 08:18
You may have heard the term marketing funnel, but you may not really understand what it is or how to make one. By the end of this article that will change. You will not only know wh… Read More
2018-09-25 13:36
There are many different types of marketing strategies that your business can adapt. How you choose and it is best to develop one based upon your businesses needs and fine-t… Read More
2018-09-24 09:46
A Marketing Plan Example to Be a Leader in Your Industry Read More
2018-09-23 13:33
Since it first emerged as a distinct business and management phenomenon, marketing has evolved significantly with new types of marketing to address changing trends in the market. Th… Read More
2018-09-20 14:29
Choosing whether your business should follow a flexible or a rigid marketing strategy is always a major concern when trying to decide the best marketing plan example that will work… Read More
2018-09-19 16:30
Many marketers are fond of glossing over marketing mix because it is usually regarded as basic knowledge irrespective of the marketing skills exhibited by an individual. According t… Read More
2018-09-18 07:53
The success of any business is usually dependent on the marketing skills deployed and some other factors such as marketing mix. Despite the importance of marketing, you should not a… Read More
2018-09-17 08:48
Maybe you are fresh from university having just completed your bachelors degree, or you are an established marketer. Either way, now is always a good time to improve your sk… Read More
2018-09-16 12:17
Have you ever had trouble explaining to your family and friends what exactly you do for a living? Marketing? Read More
2018-09-12 07:57
According to Wikipedia, a Key Performance Indicator (KPI) is a type of performance measurement that evaluates the success of an organization or of a particular activity (such as pro… Read More
2018-09-11 08:59
When you have a business, product or service, it is kind of inevitable for customers to have one complaint or the other whether warranted or unwarranted. And in this age of Social m… Read More
2018-09-10 06:41
Ever been asked about the business development plan of your company? Read More
2018-09-09 07:00
Everyone has the same opportunity every day and the same 24 hours to work with. However, some people use their time better than others. Are you using your time well? Do you catch yo… Read More
2018-09-06 13:16
The first podcasts existed since early 2000's, but they really boomed circa 2014. Nowadays they are a main source of knowledge for many and part of their everyday lives. When it com… Read More
2018-09-05 08:17
A podcast is a term coined in 2004 by journalist Ben Hammersley, combining the terms broadcast and iPod. The first podcasts were usually radio shows who placed their shows on… Read More
2018-09-04 08:42
If you are an employee, you need to do your job well, and that's pretty much it. However, if you are a team leader, a CEO or a manager, you need to juggle around many different… Read More
2018-09-03 06:58
Linkedin, founded in 2003 is the world’s largest professional network that numbers 546 million users Read More
2018-09-02 06:32
We all talk about our desire to have some growth and development, both personally and professionally. But do you know the difference between career growth and career development? Di… Read More
2018-07-04 14:24
Employees quit their job for many reasons: Either the boss is a pain in the ass (most cited reason), they got a promotion somewhere, they choose to go back to school, etc.
Bu… Read More
2018-06-28 07:20
IGTV's (Instagram TV) been out for a week now. And the internet went cuckoo for Cocoa Puffs over it. What's IGTV? How can you use it in your business? Read on, 'cause we're gonna te… Read More
2018-06-18 08:52
Whenever someone asks me which social network is my favorite, my answer is always the same. Twitter. And I almost always get raised eyebrows in response.
You see, despite Twitter b… Read More
2018-06-07 11:25
Raise your hand if you want your career to stay stagnant with no upward mobility. No one? That's what I thought.
You're a marketer, right? So why not use "marketing" to climb the c… Read More
2018-05-22 07:04
If you're in B2B sales or business development, LinkedIn can and should be the start of all of your prospecting and qualifying. In this blog post, I'm going to show you how to use y… Read More
2018-05-06 10:04
If you're a small business owner who's just now getting into digital marketing, it can feel like a sea without shore. Especially if you don’t spend much time online yourself… Read More
2018-05-03 12:37
In this video let's laser focus our energy on the fundamentals that really matter when growing your business. We want to see a stable, secure, and scalable business using marketing… Read More
2018-05-03 08:38
Intake deadlines are close and you haven't hit your targets. The last campaign you ran drained your budget and all you got was low-quality leads. The problem wasn't in your executio… Read More
2018-04-29 05:56
Inbound marketing is a technique of drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding. OK...But why… Read More
2018-04-23 06:19
Here's the thing. People buy from people they know, like, and TRUST. We've heard this so many times in different context, different versions. But I'm going to show you today how we… Read More
![[Checklist] Close More Business After Trade Shows Using Inbound Sales](https://cdn.blogarama.com/images/posts_thumbs_site_id/12927/1292718-1920720336.w320.jpg "[Checklist] Close More Business After Trade Shows Using Inbound Sales")
2018-04-16 11:16
"Hey Abdullah, it's great to see you at the 'after party' right here at the Dubai World Trade Center. I hope it wasn't one of those 'industry prestige stunts' this time (chuckles… Read More
2018-04-16 11:16
"Hey Abdullah, it's great to see you at the 'after event party' right here the Dubai World Trade Center. I hope it was not one of those 'industry prestige stunts' this time (chuckle… Read More
2018-04-12 17:21
Recently I shared with you 5 powerful tactics you can implement right now to kickstart your B2B company’s social media presence.
If you have read that post, you will remember… Read More
2018-04-05 05:25
Whenever I want to get a prospect’s attention I send them a short video where I go through their website and point out a few areas they can improve for some quick conversion w… Read More
2018-04-03 14:02
In case you're aged 17-21, below is where majority of you all are at. As for the rest of us grown up folks, we've either 'been there but forgotten it', or been fortunate to take lea… Read More
![What UAE University Students Think About Getting A Job After Graduation [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12927/1292718-2048292496.w320.jpg "What UAE University Students Think About Getting A Job After Graduation [Infographic]")
2018-04-03 14:02
In case you're aged 17-21, below is where majority of you all are at. As for the rest of us grown up folks, we've either 'been there but forgotten it', or been fortunate to take lea… Read More
2018-03-25 09:48
Today I’m going to show you how to “write” in context without writing at all...using memes.
But first, a story:
A direct response copywriter and a FB ad maestro… Read More
2018-03-19 12:33
You know what's thrilling about being Head of Growth at an inbound marketing agency:
I get to HAVE FUN with it and test whatever crazy idea comes to mind.
So when our Head of Soci… Read More
2018-03-13 07:36
“If entrepreneurs can buy digital media, why can’t the brand team on Tide, Dawn and Crest be entrepreneurs and do the same? They can, and they will.” - Mark Pri… Read More
2018-02-21 12:40
You're spending time and money every year on trade shows, business cards, cold calls, sales visits, outdoor media, print, and TV/radio ads. Maybe you're a Linkedin power user. But a… Read More
2018-02-14 08:08
Universities don’t really teach you how to cope with the future challenges of life. Forget the future, not much is taught about how to deal with the present either Read More
2018-02-07 12:19
Don't know what content to publish on social media for your B2B business?
Is your content calendar so empty tumbleweed rolls through it?
Are your business' social profiles a crin… Read More
2018-02-04 06:20
...This blog post was written by Tiffany Hathorn...
“How often should I post on social media?”
This is a question that every internet marketer asks themselves at some… Read More
2018-01-23 09:41
Facebook started 2018 by announcing upcoming major changes to its News Feed.
The algorithm changes will prioritize posts that "spark conversations and meaningful interactions betwe… Read More
2018-01-16 05:32
...This post was written by Nate "The Email Ad Man" Schmidt...
Think about how much your business spends on marketing - Facebook, PPC, content creation - all of it. Get that number… Read More
2018-01-08 06:56
...This article was written by Tiffany Hathorn...
Trying to figure out how to choose the best social media platform for your B2B business?
That’s a good problem to have.
Wh… Read More
2018-01-04 03:39
Here's a hypothetical question from an imaginary client:
“Just added original YouTube videos to my content marketing strategy. Now I’m 100% comfortable talking in me… Read More
2017-12-23 11:31
2017 was a helluva year for social media.
Facebook dominated Snapchat with Instagram
Facebook also faced much criticism for the alleged influence of its platform on the US electi… Read More
2017-12-17 05:00
Will 2018 be your best-ever year in Higher Education marketing?
Yes, you want that top position in Google search. Yes, you'd love to witness a 6 figure social m… Read More
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