2016-02-10 16:23
APR Global Campus Webinar:
Blurred Lines in Social Video Production: What You Don’t Know
Video is increasingly produced for mobile devices and online social channels. The thirty… Read More
Blog Directory > Marketing Blogs > theaprblog | A great WordPress.com site marketing Blog >
Theaprblog | A Great Wordpress.com Site Blog
theaprblog.wordpress.com
Tags:
production
advertisers
experiential
manage
digital
media type
media
digital estimate
brit charlebois
video production
A great WordPress.com site
2015-10-07 20:13
Authored by: Jillian Gibbs, Founder & Global CEO; Pedro Roura, Brand Executive Producer APR LatAm
In light of recently restored diplomatic relations between the U.S. and C… Read More
2015-07-13 17:47
New data techniques, Internet technologies, and business models were high on the agenda at this year’s Cannes Innovation Festival. But how will these translate into reality for adverti… Read More
2015-06-12 14:25
Every year, the Subject Matter Experts (SME’s) from APR gather from all over the world for a week-long conference to share with and learn from one another. Luke Beauchamp, a Broad… Read More
2015-04-02 14:48
The advertising production process has traditionally been based on the Waterfall methodology. This production methodology has suited advertising for decades because it documents what you wil… Read More
2015-01-27 17:21
Client Led Production means Client Owned Results and that can be frightening for some. Decoupling can lead to increased transparency and cost savings but it’s not a one size fits all s… Read More
2014-11-26 16:10
Events and Experiential advertising continue to grow and many advertisers are finding it hard to manage both process and costs with this emerging media type.
We have a dedicated E+E team who… Read More
2014-11-26 16:10
Events and Experiential advertising continue to grow and many advertisers are finding it hard to manage both process and costs with this emerging media type.
We have a dedicated E+E team who… Read More
2014-11-20 20:23
We’re getting close to the end of the year and we thought it might be interesting to look back through the APR blog archives to see what people were reading! Below is our list of the t… Read More
2014-10-08 18:12
Production Guidelines can sometimes be the most valuable asset in an advertisers arsenal, especially when it comes to change management and supply-chain oversight. Over the years we have wor… Read More
2014-09-30 18:00
The Optimize Your Ad Production Seminar is November 12 & 13 in New York City. Join 7 APR Subject Matter Experts, in partnership with the Association of N… Read More
2014-09-24 14:42
One way to optimize spend and realize greater efficiencies in the ad production process is in versioning or Transcreation.
Here is a case study story on how one advertiser created a new solu… Read More
2006-06-07 11:16
Ahhh the Super Bowl!. That glorious day when two battle-tested football teams go head-to-head to achieve gridiron glory! The day when the world’s biggest and brightest brands spend mil… Read More
2006-06-07 11:16
Last year, the Subject Matter Experts at APR worked closely with our friends at the World Federation of Advertisers (WFA) to conduct a survey of global advertisers on production decoupling… Read More
2006-06-07 11:16
The ANA Masters of Marketing Conference is an annual event and a who’s who of the advertising industry’s best brands, brightest people and most brilliant campaigns. This year&rsq&hell…Read More
2006-06-07 11:16
While the concept of aging payables is not new, the application of this concept to the ad production supply chain is attracting a lot of attention (see P&G or Mondelez). Major advertiser… Read More
Subscribe to Theaprblog | A Great Wordpress.com Site
Get updates delivered right to your inbox!