2024-04-18 13:30
Think
of it - what are our best memories in life? A childhood full of happiness and
being carefree. The only tension was getting to school and not coming back home.
Coming back was aut… Read More
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Dr.anil - Marketing Musings Blog
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A marketing and advertising blog that carries the latest information about the current topics in the field of marketing. It is for people who always wanted to ask about specific topics but did not know where to ask them.
2024-04-15 16:33
It is IPL carnival time, and brilliant advertisements are being aired. It is now the turn of Google Pay UPI to come out with a 'Sab Tik/TeeK hai'. Online payments, especially UPI payments, h… Read More
2024-04-14 16:14
I am confused about Upstox's KitKit ad. Is it Kitkit or KitKat. I know that it is KitKit or yapping but if one is not paying attention it sounds like KitKat. I know one company that is… Read More
2024-04-13 10:53
I found this at Ameerpet Metro station. Sri Raghavendra Hotel is calling itself SRH. Clever branding, I don't know. It would be interesting to know Sunrisers Hyderabad's (SRH) view on this b… Read More
2024-04-13 04:11
What a wonderful advertisement. It is IPL time and Cred UPI is cashing in (pun unintended). UPI payments have become omnipresent, and the brand has become generic. Cred wants to break the cl… Read More
2024-04-11 11:41
First Published on 1st September 2023I would say a wonderful innovation. Many like me feel that Rs 200/- for a movie is too much of a cost. This innovation would bring people come back… Read More
2024-04-11 11:29
Let us examine five television advertisements that made an impact. Even though the action has moved onto Instagram and Facebook reels, video/TV commercials still carry an irresisti… Read More
2024-04-11 11:09
Originally published on 9th September 2023 What a lovely advertisement. It warms the heart. It is a "throw-back advertisement". It is a yearning to go back to the age that we are forget… Read More
2024-04-10 07:06
It's intriguing to see the CENTURY PLY advertisement placed in the Economic Times, India's leading business daily, particularly as it coincides with the Sensex reaching 75,000! Whether the t… Read More
2024-04-06 16:09
https://youtu.be/aYGOIFXPw8A?si=WBAztK21g2N-AQ74Advertising is all about association. I watched the brilliant advertisement of KitKat that talks about keeping the fingers crossed. &hell…Read More
2024-04-01 10:19
1. Zomato sparked widespread outrage with a contentious advertisement featuring actor Aditya Lakhia, renowned for his portrayal of the Dalit character Kachra in the film "Lagaan," Zomato dep… Read More
2024-03-29 07:39
It is a very racist and sexist advertisement. It says "If you are a North Indian wife, you just need a minute to make rasam, with our Indira rasam powder you can make Ghuma Ghuma Lade rasam… Read More
2024-03-29 07:23
What sort of promotion is this? I would call it "buzz marketing" or cashing in on the sentiment. We can call it "eye-balls marketing" too!!!! Read More
2024-03-28 11:29
Common sense is not common. This we Hyderabadis knew for generations. So much so that Coca-Cola had five zones, North, South, East West and, Hyderabad. After a heavy Biryani nothing lik… Read More
2024-03-28 11:20
Originally posted on Facebook on 18th March 2024.I watched the cleverly made Telugu movie "HanuMan". It is extremely well made. Viewers can identify with it, just like in typical Malay… Read More
2023-10-14 15:39
This advertisement is in
extremely bad taste. What the heck was the Make My Trip team thinking? Don’t
tell me that your advertising team has not seen the proof. Maybe you thought it
wa… Read More
2023-09-20 10:49
Vespa Scooter
The Ultimate in Positio… Read More
2023-09-20 03:14
Feel very sad for NTR. Especially in his centenary year. Sometimes I feel NTR committed a huge mistake by entering politics. May be if he did not enter politics his name and fame would… Read More
2023-09-19 06:19
Originally published on 03-08-2023This is supposed to be a pre-wedding shoot. They are lying down in a burial pit. This gets the gold medal, the silver goes to the couple who got themselves… Read More
2023-09-13 11:20
It is a fulfillment of a task that I had thought about for years, "To bring out all my articles in book form". Even though it took time, It finally fructified today. Thanks are due to m… Read More
2023-09-13 11:16
I would say a wonderful innovation. Many like me feel that Rs 200/- for a movie is too much of a cost. This innovation would bring people back to the big screen. Right now available only in… Read More
Puzzling Behaviour - Why Do American Kids Cry When Presented With A New Pet! Is It An Acquired Habit
2023-09-13 11:09
"Why do American girls cry, when presented with a new puppy?". It is a common thread in all the videos. Is it Cultural or learned behavior, just like all the newly crowned Miss World a… Read More
2023-09-13 11:03
What a lovely ad. It warms the heart. It is a "throwback ad". It is a yearning to go back to the age that we are forgetting. An age where we interacted in person and with a heart… Read More
2022-10-08 09:37
Ministry of Information and broadcasting, govt of India has rightly banned the controversial "Layer shot" advertisement. The two ten-second advertisements are truly disgusting. One show… Read More
2022-10-08 09:21
I like good food and enjoy food-eating videos but things have gone overboard. Now a days there are lots of videos of food binging and of Bahubaali thalis. There seems to be fasination t… Read More
2022-10-08 09:05
Price anchoring If we want to sell a watch having a price of Rs 2000, place it right next to a Rs 5000 watch. A common mind has the habit of comparing things and the product with less p… Read More
2022-10-08 09:00
Split pricingLower price always attracts consumers. One can make a Rs 6000 item appears cheaper when priced at Rs 500 per month. The Rs 1500 tag looks cheaper than the Rs 500 per month Read More
2022-10-08 08:50
Quite humourous to note. Rishabh Pant too has a "Middle-Class Mentality" like us. He wanted to buy "very cheap Luxury watches" and believed a con man to deliver him such "essential items" an… Read More
2022-05-17 04:28
03-05-2022All ado about nothing! Telugu televison shows have become a joke. They only crave for sensationalism and for TRP. Most of them never touch upon serious issues and always… Read More
2022-05-17 04:22
05-05-2022You can't have the cake and eat it too!Acharya distributors demanding money to be paid back as they have incurred losses is very strange. It was a business risk that they too… Read More
2022-05-17 04:16
11-05-2022Split pricing: Lower price always attracts consumers. One can make a Rs 6000 item appears cheaper when priced at Rs1500 per month. The Rs 1500 tag looks cheaper than the Rs 6… Read More
2022-05-17 04:09
07-04-2022Don't know what to make of the new Volvo ad "Just like your phone only bigger". For a car that is synonymous with safety is Volvo moving away from its core values and USP?The… Read More
2022-05-17 03:51
13-04-2022Dean Elgar, the captain of the South African cricket team shooting off his mouth about SA cricket players, Kagiso Rabada, Lungi Ngidi, Anrich Nortje, Marco Jansen, Aiden Markram, a… Read More
2022-05-16 02:42
24-01-2019Absolute brain fade. Bombazzled by the audacity. Making money by selling nothing. So nothing becomes something and the promise of delivery is nothing. So where is customer satisfac… Read More
2022-05-14 17:48
10-11-2021Just had some fast food at this fast food joint. The fried rice was quite nice but what struck me was the lopsided HR resource usage. The most important person at this fast fo… Read More
2022-05-14 17:37
23-11-2021Found this super crassness on the net. You would think that the last 5% of battery storage would be saved for emergency calls! My foot that 5% has to be used for the most unim… Read More
2022-05-14 17:33
27-11-2021What sort of a survey is this? Who sanctioned it? National Family Health survey asks a question, "in your opinion is a husband justified in hitting or beating a wife?". In res… Read More
2022-05-14 13:41
02-10-2021 OTT is both a blessing and a curse. It gives us more choice and at the same time, most of the choice is crass and trashy. We trash at least 50% of the shows and movies w… Read More
2022-05-14 13:36
05-10-2021I might be old-fashioned and straitjacketed but some advertisements irritate me to no end. In this advertisement, the flippant child is asked why he wants so many chocolates. … Read More
2022-05-14 13:18
17-10-2021Clicked this interesting board at Piduguralla, Guntur district yesterday. The board says Ayesha Family Dhaba Garden and Restaurant but in the center is a Ganapathi statue. Is it a… Read More
2022-05-14 13:04
25-10-2021Great idea Cadbury! Personalizing the advertisement is the need of the day in the era where everything is personalized. These personalized advertisements can be used on websit… Read More
2022-05-14 05:44
22-07-2021 Whenever Telugu actor Balakrishna opens his mouth he inevitably puts his foot inside it. His blabbering on stage is well-known and his speeches are the butt of many jokes and… Read More
2022-05-14 05:38
24-07-2021Mirabai Chanu wins the Silver medal in 49 kgs weightlifting category. Congratulations Chanu eat as much Pizza as you can. Pizza Hut and Dominos, make her your brand ambassador… Read More
2022-05-14 05:22
26-07-2021Shershaah's promotion on InShorts is very enlightening. The minute you open the app, the ad appears, and as we are reading three bullet holes appear on the screen and the scre… Read More
2022-05-14 05:15
30-07-2021Sign of humility or poverty of our sports stars! Mirabai Chanu sits on the floor and eats her lunch, and our cricket players and filmstar's sons and daughters earn crores.We s… Read More
2022-05-14 05:06
03-06-2021What honesty! 96% of Nestle's beverages, 99% of its bakery and confectionery products, and overall 60% of Nestle's products are not healthy! Hey hey, don't shoot the messenger… Read More
2022-05-14 04:53
08-06-2021Great business lesson for all, "What is good for the goose might not be the same for the gander" meaning just because something worked for somebody, it is not a guarantee that it w… Read More
2022-05-14 04:40
17-06-2021My conversation with Soumya where I predicted that FIFA will give a ruling not to remove sponsor material. And it happened. 17/06, 8:01 PM Soumya Mahapatro: Sir but hone… Read More
2022-05-14 04:27
30-05-2021Just for fun. Try answering (honestly) without Googling. That is the fun way. 1) Which actor is called 'Virar Ka Chokra': Govinda!2 and 3) Which actor met a very known a… Read More
2022-05-14 04:15
13-04-2021I am fascinated by signboards. This gem, I spotted at Punjagutta, today. The signboard said, "Corona Milk and Corona Lemon Tea". I was dumbfounded. "How much?" I asked, "12 r… Read More
2022-05-14 04:09
26-04-2021 Comments and Compliments: Zelalem Roto A. Zewdie: That is the BIGGEST TRUE! Prof. You are really a moving library.Anil Ramesh: Thank you Zelalem Roto A. Zewdie .Patrick… Read More
2022-05-14 03:55
28-04-2021The long tail by Chris Anderson is a wonderful book. It was recommended to me by Dr.Madhusudan Kota around 10 years ago.It is a great read and it tells us about out-of-box thinking… Read More
2022-05-14 03:45
08-03-2021Nirad C. Chaudhuri author of "The autobiography of the Unknown Indian" was correct, bang on. A lot of hypocrisy and double standards. We are a poor country and millions… Read More
2022-05-14 03:31
28-02-2021Malayalam Movies: CoVid pandemic has definitely changed the way we watch movies. Gone are the days of mega movies, fanfare, and first-day first show! The fulcrum of viewi… Read More
2022-05-13 13:33
22-01-2021Wonder, how nepotism works! Sachin Tendulkar who struggled to become a test player wants to Fastrack his son into the Mumbai team (which he did) and after playing one match A… Read More
2022-05-13 13:02
21-12-2020We get the governments we deserve, we get the news we deserve and hey Ram are we going to get the health services that we don't deserve? A MP University run by the stat… Read More
2022-05-13 12:44
06-11-2020In most countries, companies take a middle line as far as election results are concerned. Plainly speaking they would sit on the fence and not take sides. But see what R… Read More
2022-05-13 12:37
07-11-2020Amazing isn't it. I am a big devotee of Vinayaka and to see his figure get formed from my name is simply mind-blowing. This was sent to me by Shrinivas Acharya T Garu. Thanks… Read More
2022-05-13 11:54
12-08-2020 India no doubt bosses the world cricket.BCCI has convinced The Australian cricket board to play footsie with it and pesto Australian Cricket board has agreed to postpone its… Read More
2022-05-13 11:41
31-08-2020We Indians are great at washing dirty linen in public and every event is a chance for all and the sundry to jump into the fray and start slugging it out. It is free for all l… Read More
2022-05-07 06:10
The Human mind is a tricky thing. It makes us believe what we want to and what we believe becomes a fact and later a theory and finally a stereotype. This in marketing is referred to as the… Read More
2022-05-02 10:31
05-07-2020Just now saw a very interesting scrolling news item on a TV channel. Yesterday's hundi collections at Tirumala are Rs 60 lakhs. And the visitors were around 10,000. That… Read More
2022-05-02 10:19
07-06-2020Sammy the ex-West Indies cricket player suddenly understanding "Kallu meant black" when he was playing for Sunrisers Hyderabad during his IPL playing days is extremely amusin… Read More
2022-05-02 10:05
24-05-2020 Overheard at More Supermarket Customer "A/C chalu hai?" (Is the A/C switched on)More Employee's response "Chaala hai" (Very much). Case of yet so close… Read More
2022-05-02 10:00
24-05-2020Face printing on protective masks: Very interesting video. As a marketing teacher, I look at everything from a deeper perspective.My two bits about the video. 1) Very dangerou… Read More
2022-05-02 09:35
20-04-2020I heard of another story that might be incorrect. I was told that Dhanalaksmi aunty used to sing Rajasekahara nee pai mooju teeraledura and that is how the name Raju stuck. I am su… Read More
2022-05-02 09:12
27-03-2020 No wonder they are called Man's best friends. They come into our lives, can't talk but can express themselves, and became our friends for a lifetime. Yes I am talking about d… Read More
2022-05-02 07:26
17-02-2020Usually, companies try ambush marketing or Gureilla marketing on competitors or competing brands. But this is unusual! Cadbury is snipping at its OWN brand. Cadbury 5 star takes on… Read More
2022-05-02 07:03
21-01-2020India Ordered 200 Biryanis Per Minute In 2019 & Pizzas, Burgers Can Bow Before The 'Baap' Of FoodsIn recent reports from the country's major food-ordering apps, one thing is cl… Read More
2022-05-02 06:53
26-01-2020Thrilled to inform you all that one project that took most of my time during the Sankranthi holidays and the last ten days has finally been executed. I was very keen tha… Read More
2022-05-02 05:53
03-2019Stop this Media Circus!The coverage of the brutal rape and killing of Disha, the unfortunate victim, is leaving a lot to desire. The electronic media, especially the publicly ai… Read More
2022-05-02 05:45
Very interesting, one of my colleagues is wearing trousers with the brand name Peytm. Classic case of fake/Spurious brands that imitate famous brands and the audacity of Indian manufacturers… Read More
2022-05-02 05:27
East was always mysterious and especially India was known as the land of Kamasutra. This is being encashed by a Swiss restaurant that is selling "Sharma Ji ka Samosa" which is promising a (m… Read More
2022-05-02 05:19
I always told my students that it is not news when "a dog bites a man", it becomes news when "a man bites a dog". You need to be creative to catch attention. Most Indian TV and reality… Read More
2022-05-02 05:09
27-04Silly talk by Ajay Devgun. May be shooting his mouth off. Hindi is the most spoken language in India and that is why movies get dubbed in Hindi. Nowadays Hindi and even Engli… Read More
2022-04-28 08:40
27th April 2022Ola scooters in particular and electric scooters, in general, need to get their act together. Electric scooters were seen as the ultimate barrier to cross. Nonpolluting… Read More
2022-04-28 07:51
22nd April This curveball was thrown at me by my degree classmate, Rajiv Nagpal. He asked me "Advertisement with Food 🥘. What is it called ?"I am throwing this at you? "What is… Read More
2022-04-28 07:23
April 21st Classic case of having the cake and eating it too. What Bloody Hypocrisy! First, the 50+ actor endorses the tobacco-based product ("I don't know that it has tobacc… Read More
2022-04-28 04:50
Twitter can be brutal but harbors great creativity. Vijay Shanker became the darling of trollers after his "3D" claim by poor chief selector MSK Prasad. SRH fans were delighted to see h… Read More
2022-04-28 04:01
April 14th There are reports in the media that people are finding money thrown on the roads of Hyderabad. Most rush in to collect Rs 2000, Rs 500, and Rs 100/- bills. On examinatio… Read More
2022-04-12 05:34
28/11/2019"Kamma Rajyam lo Kadapa Reddlu" title changed to 'Amma Rajyam lo Kadapa Biddalu". Ram Gopal Verma has made a fool of the censor board again. If you notice Amma rhymes with Ka… Read More
2022-04-12 05:23
14/11/19No man is an island. we are bound by our families and our family names.With a name like Anil Ramesh, most people assure me that my family name is Anil and that my name is Ramesh. But… Read More
2022-04-11 13:42
19/05/2019Management graduates are having a good time. Excellent curriculum, Placement departments at their beck and call and organisations bending backwards to accommodate each and every wh… Read More
2022-04-11 13:24
15/05/19 Ajay Devgn and other film stars agreed are smart but many times try to be over smart. Is Ajay Devgn telling us that he is not aware of the concept called surrogate advertising?… Read More
2022-04-11 13:15
I have been watching food-based posts on YouTube with increasing perplexity. Most of the videos are not worth their time. They all lovingly linger silently, on the cooking process. Most of t… Read More
2022-04-11 13:01
April 10th, 2019This is the height of narcissism and fooling oneself. Hemamalini aged 71 acts as a mother to a Kid aged around 6 to 7 years old in an advertisement. Height of ridiculousness… Read More
2022-04-11 12:43
11/04/19. The same trend continues Hyderabad 40%, Secunderabad 39%, Malkajgiri 36% votes polled. A clear indication that the old city voters are totally disillusioned with the partisa… Read More
2022-04-11 05:55
Taken from my WhatsApp post 21/03/19, 10:06 pm - Dr. M. Anil Ramesh.: Common sense is not common. The latest campaign by Bata "Surprisingly Bata' leaves me baffled. What is Bata thinkin… Read More
2022-03-31 06:10
BCCI sets the base price of Rs 33,000/- crores (4.38 Billion US Dollars) as media rights for the next cycle of 2023-2027 editions of IPL. This is only the base price and the final biddi… Read More
2022-03-31 06:00
Chris Rock gets slapped by Will Smith at the Oscars and that incident generates so much publicity that the ticket rates of Rock's upcoming live show jump by 10 times to reach 411 dollars (Rs… Read More
2022-03-31 05:53
A big thumbs down for Livspace. Their latest ad is pretty dumb, to say the least.They have Anuskha and Virat Kohli as models and what do they do? Portray Virat Kohli as the bumbling Sardarji… Read More
2022-03-31 05:44
In contrast to what CRED did, the campaign of TATA is brilliant. TATA unveiled their new car "TATA Punch Kaziranga series" during IPL 2022. The campaign has a TATA Punch disp… Read More
2022-03-31 05:36
Don't know what CRED wants to achieve! They copy the iconic " Nirma Super Detergent Soap Cake advertisement" almost frame by frame. Old-timers like me will immediately remember the old… Read More
2022-03-31 05:18
Brilliant depiction of Brands that Left Russia - Amazing Creativity Read More
2022-03-31 05:12
Ramblings of a Restless Mind! The biggest joke going around is, 'Social Media'. It is totally uncontrolled, un-monitored, and easily manipulated. Most of us pride ourselves o… Read More
2022-03-31 05:05
Sex sells and oh boy how! Square Yards the house loaning firm had gone overboard with its below-the-belt campaign. But it does not come as a surprise. 35 odd years ago the office automation… Read More
2022-01-30 01:55
Pushpa the Power of good content Lots of time most come to conclusions based on insufficient research or on assumptions that have no scientific evidence. One such assumption is "If the audie… Read More
2022-01-12 05:52
Over the years Cadbury has been known for its heart-touching advertisements! There was a time when we used to wait with bated breath for the new Cadbury advertisement! Recently Cadbury'… Read More
2022-01-12 04:33
"It is not news when a dog bites a man, IT IS NEWS WHEN A MAN BITES A DOG". Originally from the field of journalism, this term has found tremendous traction in the field of marketing, espec… Read More
2022-01-02 07:37
1st January 2020 was when WHO announced the arrival of the new Corona Virus popularly called Covid 19. Initially dismissed as a joke or simple flu, there were boasts that the hot Indian clim… Read More
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