2021-03-12 14:57
OKRs, opportunities and key results, have been around for a while but they took off in a big way in the late 90s at Google. But in recent years, almost all big tech… Read More
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Product Marketing Copywriter Blog
orangemesh.co.uk/blog
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I was made redundant nine months ago, and after a lot of soul-searching (and fruitless job applications), I started my own freelance product marketing business, Orange Mesh.
2021-02-26 14:47
Product management is being done in your business, even if you don’t have a product manager role. Decisions relating to your product have to be made every day, and people in the compan… Read More
2021-02-05 15:41
Learning what your customers actually want is how you build a sustainable business. You learn by running experiments on your ideas and gathering data. This is validated learning and is the m… Read More
2017-11-29 12:02
What does your About page look like? When was the last time you thought about it? Read it? Viewed its visitor stats?
Done properly, a well-structured, informative and human About page w… Read More
2017-10-11 00:08
This isn’t the question you should be asking. The one you should be asking is what the consequences are of not having somebody dedicated to product marketing activities.
The vacuum has… Read More
2017-10-11 00:08
Do you need somebody in the product marketing role?
This isn’t the question you should be asking. The question you should be asking is what are the consequences of not havi… Read More
2017-09-12 04:22
You’re a startup with a great idea for a product or service. Creating your widget is probably well underway, and you want to launch it, sell it, and get some money in the bank. It&rsqu&hell…Read More
2017-06-27 10:01
I was made redundant nine months ago, and after a lot of soul-searching (and fruitless job applications), I started my own freelance product marketing business, Orange Mesh. This (quite… Read More
2017-03-12 22:46
This is going to sound counterintuitive, and it certainly runs counter to what I tell my clients, but just SHIP IT! Just go with what you’ve got (messages, website, email campaign copy… Read More
2017-02-10 15:26
The following are a few quick wins that will grow your business. These relatively easy activities are focused on raising your visibility, helping your sales process, and moving people along… Read More
2017-01-20 09:05
We’ve all been there with a stodgy company bio that talks about how great we are, how great our people are, how we’re the market leaders, how we were formed and who our cool inve… Read More
2017-01-06 13:23
Think for a minute how your potential customers are going to find your website.
You’ve put together a website to attract new customers; inform existing customers as to what you’r… Read More
2016-12-19 09:13
Of no real relevance to the post, this is a lovely photo of a gas station and motel in America, sometime in the 1960sIt all starts with “why?”. Why your company exists. What its… Read More
2016-12-13 08:06
We like to think that when we write something that it’s going to get read. That’s why we do it.
You’re currently reading this (thanks) because you liked the look of the tit… Read More
2016-12-05 10:08
What if there was a magic silver bullet method to market your university spinoff or startup? An easy way to grow it – pulling in customers, getting cash into the bank?
There isn’… Read More
2016-11-27 08:29
You’ve got a great product. It’s got features your competitors would kill for. Your innovator and early adopter customers are raving and evangelising about it. The product works… Read More
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