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Shelley Media Arts is an Inbound Marketing & Personalization Agency based in Central Florida. We work with small & mid-size engineering and technology firms, healthcare companies, and local businesses by helping them amplify their message and connect with their ideal customers through Inbound Marketing, SEO, Personalization, and Superior Website Design.
Local Business Schema Best Practices
2022-11-25 11:00
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to d… Read More
How To Hire The Best Local SEO Company
2022-11-10 11:00
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I've had many times. Another business ow… Read More
Common Schema Markup Mistakes
2022-10-04 15:47
Schema.org aims to provide structured data on the web for search engines so they can better understand the content. It helps search engine crawlers understand the context of your website. An… Read More
Finding Your Target Audience
2022-09-01 10:00
As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience ma… Read More
What Is NLP And How Does It Impact SEO?
2022-08-25 10:00
Google's algorithms are constantly evolving, becoming more complex as time goes on. But, its goal continues to remain the same: to provide users with the most relevant, highest quality res… Read More
How To Diagnose Drops In Organic Traffic
2022-08-22 02:57
If you're working on SEO and you have a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Understanding possibly why you've drop… Read More
How To Make Content More Engaging
2022-08-11 10:00
Writing quality content is no easy feat. In order for your site to perform well in today's competitive landscape, your content needs to stand out. In other words, your website needs to be… Read More
A Beginner's Guide To Schema.org
2022-06-13 16:28
In this video, I'll share the basics of what Schema.org is and what you should care about it. Today's Google's different. This is not your grandma's Google. We have a lot more than just blue… Read More
Why Design A New Website
2022-06-09 10:00
In today’s digital age, you need to have a strong website that makes a good impression on new and existing customers. That’s why keeping your website fresh is more important th… Read More
How To Advertise Your Business Online
2022-05-19 10:00
In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customer… Read More
How SERP Features Impact Ranking
2022-05-09 04:13
In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and overall traffic. Video Transcript:… Read More
What Are Display Ads?
2022-05-05 10:00
As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this de… Read More
How To Handle A Google Algorithm Update
2022-03-31 10:30
The most consistent thing about Google algorithm updates is that the search engine is constantly changing how search results rank. In fact, Google is reported to change its search algorith… Read More
What Is Organic Search Engine Optimization?
2021-11-18 11:00
Organic search engine optimization, or organic SEO for short, is the process of increasing your website's rankings on organic searches through natural, unpaid results. Organic SEO helps yo… Read More
How To Track And Measure Your SEO Work
2021-11-15 18:09
In this video, we're going to be looking at how we can track and measure our SEO efforts. We want to make sure that the work that we're doing and the time that we're putting in is actually d… Read More
Google MUM & The Future Of Search
2021-10-06 15:31
Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than… Read More
2021-09-30 10:00
The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise in… Read More
A Look At Google's 2021 Link Spam Update
2021-09-09 10:00
At the end of July 2021, Google began rolling out a hefty link spam update attempting to make its algorithms more effective at identifying and nullifying link spam. The update took about fou… Read More
2021-08-23 10:00
In this episode, we're going to be talking today about a new property within the article structured data markup. This is known as Author.URL and it's going to allow us to create a semantic c… Read More
What Does An SEO Agency Do?
2021-08-12 10:00
An SEO agency performs search engine optimization, using on-page and off-page optimization strategies and tactics to increase a web page's search rankings. The goal of search engine optimiza… Read More
How To Optimize A Page For Semantic SEO
2021-08-09 13:59
In the latest episode of Hack My Growth, we're going to be looking at how to optimize a page for semantic SEO.  I'm going to show you how to do some semantic SEO and how you can best op… Read More
5 Absolutely Free SEO Tools I Use Daily
2021-08-02 16:55
I'm going to share with you five of my favorite, absolutely free SEO tools. These are the tools that we use every single day here at our agency. I'm going to tell you a little bit about each… Read More
Yes, Content Details Impact Your Rankings
2021-07-22 10:00
We've all experienced the annoyance of clicking on a website URL only to discover the content has little to nothing to do with our search query. Perhaps like me, you've even tried a few link… Read More
How Knowledge Graphs Impact Search Intent
2021-06-28 16:00
Knowledge graphs are at the heart of search marketing. If we are going to be able to match our user's intent and create compelling content, we need to learn how to leverage knowledge graphs… Read More
How To Analyze The SERPs With NLP
2021-06-22 03:28
In this video, we are going to learn how to uncover some powerful information from the search engines with a little help from NLP. Now, if you don't have a technical background, don't worry!… Read More
14 Days Of Social Media Post Ideas
2021-06-17 13:38
For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. Howev… Read More
How To Do Topic Research For Video SEO
2021-05-10 14:21
Nearly a quarter of the world is using YouTube to look for information.  This presents brands and influencers with a huge opportunity to grow their audience. In this video, I'll walk yo… Read More
2021-05-06 10:00
When I tell people I work in digital marketing, they often respond by saying they don't want to sell their products or services on social media. This reaction is understandable. These days… Read More
2021-04-27 10:30
In Google Analytics, the source and mediums are the two main categories of data that you can use to track your website traffic. Knowing how to use this information is critical to your digita… Read More
The Role Of Linked Open Data In SEO
2021-04-19 10:00
In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole.  At a high level, linked open data is… Read More

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