2022-05-05 13:53
AP Photo/Chris Pizzello Live TV still has the potential to surprise I asked students in my social media class at Franklin College to write an opinion piece answering a series of questions co… Read More
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The PR Chronicle is a cultivation of Jim Parhams's thoughts and opinions on current events in relations to public relations and crisis communication. Jim is the COO of Hirons and Company Communications in Indianapolis, he has taught courses in public and media relations at Indiana University for the past 17 years.
Jim is involved in his community, and he specializes in organizing campaigns aimed at changing the perceptions of mass audiences.
2022-03-01 19:16
Social media started with high ideals. What happened? Social media are truly a societal phenomenon. Who would have thought America Online and MySpace would evolve into Facebook, Twitter, Lin… Read More
2022-02-01 21:31
In the throes of the never-ending COVID-19 crisis, Americans continue to seek answers and clarification on the best way to protect themselves. The problem is, there is more than one expert a… Read More
2021-10-11 12:45
The threat from COVID-19 continues to taunt us. As predicted, we will experience infection spikes and bug variants for a long time. This should not come as a surprise. The common cold has be… Read More
2021-01-13 19:19
Teaching in the throes of the pandemic Today, many educators are struggling with the whipsawed, topsy-turvy world of teaching every student in every grade, including college and graduate sch… Read More
2021-01-13 19:19
Teaching in the throes of the pandemic Today, many educators are struggling with the whipsawed, topsy-turvy world of teaching every student in every grade, including college and graduate sch… Read More
2020-12-01 20:54
Social media and digital communications in the pandemic The world is connected in many ways today. What seemed impossible in communication just decades ago is now the norm. Want to reach out… Read More
2020-05-01 17:10
Social distancing, isolation, closures bring a new challenge to communicators The new world order is evolving quickly. Communication is vital to just about everything we do, and now we&rsquo&hell…Read More
2019-09-23 15:50
Scooters have made a major landfall in Indianapolis. And, yes on the Indiana University campus in Bloomington, Indiana. We’re not the first (nor will we be the last), to allow scooters… Read More
2019-06-24 21:01
This blog was written by Kynedi N. Grier – communications management intern at Hirons and recent graduate of Xavier University of Louisiana. When I was deciding on a major for my under… Read More
2019-04-24 13:51
While Americans seem to be more deliberately divided than ever before, especially politically, most of us still recognize the value of diverse people in our lives. Don’t believe me? A… Read More
2019-02-11 20:57
It’s no secret that in recent decades, presidents have used the very effective technique of inviting notable people to the State of the Union address and then calling attention to them… Read More
2019-01-08 14:30
We’ve just gotten over 2018, with all that happened that year. Only yesterday we were watching Congress and the president go at each other in another disappointing and horrible way &he&hell…Read More
2018-12-04 19:13
In America’s rise to becoming the most powerful country that has ever existed, millions of people have put themselves in harm’s way to protect our freedom and democracy. George H… Read More
2018-11-27 17:58
“Believe in something, even if it means sacrificing everything.” – Colin Kaepernick One of the most talked-about TV ads of 2018 was released by Nike in September. It featur… Read More
2018-10-15 15:17
There’s been a lot written about how to deal with (pick one): 1. Millennials and how to motivate them. 2. Millennials and how to understand them. 3. Millennials and how to work with th… Read More
2018-10-15 15:17
There’s been a lot written about how to deal with (pick one): 1. Millennials and how to motivate them. 2. Millennials and how to understand them. 3. Millennials and how to work with th… Read More
2018-09-20 13:12
I was struck by the immense media frenzy and feeding fest over the recent allegations against Judge Brett Kavanaugh. The firestorm centers on behavior that may have been committed decades ag… Read More
2018-08-20 20:20
Fake news is a term bandied about in almost every news cycle. What constitutes fake news? Well, that may be hard to say. Impossible, really. Still, President Trump proclaims almost daily tha… Read More
2018-06-21 17:29
No one really expected President Trump to win, and those surprised by his election did not believe he’d actually act on his campaign promises. Well, with the upheaval in Washington com… Read More
2018-05-21 17:30
It’s interesting that Elon University no longer uses the word “freshman” when referring to a first-year student. These individuals are now “first-year” students… Read More
2018-03-16 15:20
At a recent luncheon, a highly regarded and influential woman suggested the current cavalcade of sexual harassment claims, counterclaims and general upheaval may put a real “chill&rdqu&hell…Read More
2018-02-16 18:50
You see it just about everywhere: independent and chain bookstores closing. The internet and Amazon have changed forever the process for buying and reading books. Audio books, Kindle and oth… Read More
2018-01-24 16:11
When I was 6 years old, I was asked to quit writing with my left hand and try using my right like most people. It was an unmitigated disaster. My cursive writing was horrible and it never go… Read More
2017-12-19 18:34
Ho, ho, ho. It’s time to close out 2017 and look positively toward a new year. While we certainly have a lot of problems to handle and turmoil to quell, it’s appropriate to make… Read More
2017-11-30 20:05
Hello readers, I recently started filming short videos to post to the site’s new YouTube page. You can find us on YouTube here. I will begin posting videos before each blog post in ord… Read More
2017-11-30 16:32
It’s a public relations nightmare: people coming out of the woodwork to report decades-old “sexual incidents” from the casting couch to the boardroom. Finally, hidden but c… Read More
2017-11-09 20:46
“Officials at a Massachusetts college are investigating after students said a female soccer player attended an on-campus Halloween party with darkened skin to portray a character from… Read More
2017-10-10 20:17
The national anthem kneeling crisis escalated further Sunday when Vice President Mike Pence demonstrated his viewpoint by walking out on an Indianapolis Colts home game. There are claims of… Read More
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