2021-05-07 04:29
Automating customer service does not necessarily mean heavy investment or sacrificing personalization. Customer service automation aims to reduce the amount of human effort in customer servi… Read More
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Social Intelligence enables enterprises to create strong and long-term social media strategies.
2021-05-06 06:32
No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfil… Read More
2021-04-09 11:56
Today’s customers expect nothing less than perfection from businesses, especially when it comes to customer service. A report by American Express indicated 7 out of 10 consumers say th… Read More
2021-03-30 11:39
Fast and immediate responses in customer service is no longer an expectation, it’s the norm now. Customers understand their value to a business, so they expect businesses to ensure the… Read More
2021-03-17 18:57
Solution Guru@ Simplify360 - 4 mins read We’ve held our breath and waited patiently for this exciting moment! Brands can now schedule and publish posts on Instagram using Simplify360… Read More
2021-03-11 14:09
Market experts and businesses define customer satisfaction as a measurement of how well a product or service meets up to or exceeds customer’s expectations. Noticeably the sudden spike… Read More
2021-02-26 11:21
Over 3.61 Billion people are using Social Media, which is almost half the total human population, with an average person spending around 2-3 hours on social media every single day. So natura… Read More
2021-02-08 11:19
Solution Guru@ Simplify360 - 7 mins read The success of a business is driven by much more than just the product and the pricing. Consumer research suggests that investing in providing a holi… Read More
2021-01-27 08:06
Solution Guru@ Simplify360 - 7 mins read Customer service is the cornerstone of a successful business. No matter your business’s size, good customer service is one of the differentiati… Read More
2021-01-13 09:51
Solution Guru@ Simplify360 - 7 mins read Social media and digital customer support mean using social media and other digital channels to provide effective and efficient customer support. Cus… Read More
2021-01-08 12:17
Solution Guru@ Simplify360 - 6 mins read 2020 was unpredictable, but one trend businesses had to embrace was integrating digital customer service platforms. And it’s a good thing that… Read More
2020-12-11 14:13
Solution Guru@ Simplify360 - 7 mins read There are several social media aspects that you could measure with social listening, so it’s possible to get perplexed. The first step to optim… Read More
2020-12-04 16:49
Solution Guru@ Simplify360 - 10 mins read. As 2020 comes to an end (FINALLY!) businesses have been looking at what they learned from the past year, and It’s safe to say online review m… Read More
2020-10-16 14:06
Solution Guru @ Simplify360 - 3 mins read Staying ahead of the curve by utilizing dynamic new technology to provide reliable and accessible customer service has proven to be beneficial, espe… Read More
2020-07-17 11:38
Solution Guru @Simplify360 - 3 min read Simplify360 has recently partnered with Google My Business (GMB) to integrate an innovative new feature for customer service – Google Business M… Read More
2020-04-14 09:32
Solution Guru @ Simplify360 - 4 min read Customer service during the time of the Corona pandemic has become a huge challenge in the last month. We have seen the global Customer service indus… Read More
2020-03-09 11:19
Local Listing plays an important role in the survival of the business as it helps in promoting their product and services to the local customers in real-time when they are looking for it onl… Read More
2019-11-29 11:19
Solution Guru @Simplify360 - 10 min read
Location reviews and review management are important for brands increasingly – both for SEO and to engage with reviews from brick and mortar… Read More
2019-11-07 08:30
Does Web Series in India cannibalize the linear TV dailies? Can the short-term web series on various sources over the top media services replace the Daily TV? All these questions are address… Read More
2019-07-12 10:02
Having insights is a crucial part of social media marketing strategy. Clarity on how consumers should be targeted can make all the difference to outcomes. Instagram being the most preferred… Read More
2019-07-12 10:02
Having insights is a crucial part of social media marketing strategy. Clarity on how consumers should be targeted can make all the difference to outcomes. Instagram being the most preferred… Read More
2019-06-21 11:20
Instagram has a little-known feature to help users who are on the move use the app with more confidence and avoid major data usage. This feature is currently available for Android users. It… Read More
2019-06-06 09:45
Chinese messaging superstar WeChat is testing a new feature with a limited user group on the “Top Stories” page. Users in a test group get a separate page that shows all the arti… Read More
2019-05-31 10:11
WhatsApp finally confirms that Ads will be displayed on the status page.
Recently at Facebook Marketing Summit held at the Netherlands, Facebook confirmed that WhatsApp status ads will be r… Read More
2018-02-02 16:27
Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, comp… Read More
2018-01-23 14:30
In the December issue of CIOReview, one of the leading magazine on enterprise solutions, Simplify360 has been recognized as a Company of the Year 2017 for Social CRM. As we move in 2018, cus… Read More
2017-12-21 06:48
The world of content is bustling with increasing number of writers by the day leading to over 2 million pieces of blogs being published every day. Do you know how easy it makes for your cont… Read More
2017-11-29 13:35
Bollywood has been criticized time and again for the kind of movies made, since time immemorial. Although the Indian film industry has a dedicated censor board for inspection before they rel… Read More
2017-11-14 13:01
IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a ro… Read More
2017-11-08 12:45
Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some… Read More
2017-10-31 07:46
If you are sending out hundreds of emails daily and noticing so many of them bouncing back, it’s time to rethink your email content as well as your marketing strategy. More often than… Read More
2017-10-13 12:43
Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetim… Read More
2017-10-10 12:39
Hashtag campaigns and general usage of hashtags is often considered as the cooler and more powerful way of expressing opinions about a certain thing (images and videos as well) or experience… Read More
2017-10-06 11:36
So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fac… Read More
2017-09-26 12:53
Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Wri… Read More
2017-09-22 13:24
The ultimate goal, forever company is to increase their sales, how do brands achieve that is the actual question. While outbound reach out is one tried and tested method, it is also a hit or… Read More
2017-09-20 09:44
Twitter was built on the concept of following people and keeping track of what they are doing in their life. People follow only those who are either going to provide them entertainment, wil… Read More
2017-09-18 06:29
With the beginning of digital era, having a consistent brand voice isn’t easy. A few companies understand customer experience as cleaning up the mess efficiently or being responsive wh… Read More
2017-09-14 11:29
If you were one of the believers of WhatsApp being ad free forever, your dream is about to be shattered. There was a time when WhatsApp had almost mocked Facebook for being filled with ads… Read More
2017-09-13 10:35
It’s festive season and online shopping sites are buzzing with new collections in every category. Customers are constantly comparing and making choices, selecting one site over the oth… Read More
2017-09-08 05:38
What do my customers need? An astute Marketing Manager knows that customer experience(CX) is most crucial for his business. He lays importance on understanding how they can deliver better r… Read More
2017-09-07 07:29
NEW DELHI, September 7, 2017: Simplify360, leading social customer service platform, announces the opening of its new branch office in Delhi, for better market access and cove… Read More
2017-09-06 12:51
According to a research conducted by ReportsnReports, the social media analytics market is predicted to grow from USD 2.71 billion in 2017 to USD 9.54 billion by 2022, at a Compound Annual G… Read More
2017-09-05 06:19
Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. I… Read More
2017-08-31 11:15
According to a Business Insider Report, the combined user base of the top four chat apps, is larger than the combined user base of the top four social networks.
Customers are frequently usi… Read More
2017-08-28 10:54
Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being… Read More
2017-08-18 09:33
You might be doing a lot of activities on social media, including providing customer support, but how do you know whether you are doing it right or not. Therefore, you need to measure your… Read More
2017-08-09 19:04
An excellent product or great service’s accountability is directly proportional to the amount of sales it makes. Higher the usage of a product, people tend to trust the product more an… Read More
2017-07-27 12:02
A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday s… Read More
2017-06-29 07:19
Too many brand mentions, unorganized brand data and multiple actions on various posts leaving you confused? How about we tell you, we have created a dashboard which lets you visualize all yo… Read More
2017-06-19 06:12
Every new place you visit, new memory you create, new and old friends you meet, or even the newest dish you eat, deserves an Instagram post! Why, isn’t that what all youngsters today s… Read More
2017-06-14 11:17
Here’s taking a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the need and effect o… Read More
2017-05-29 11:55
The most common phrase used by most youngsters today – out of hunger – is “Let’s order food online”. Brands like Swiggy, Zomato, Holachef, Faasos and more are… Read More
2017-05-18 11:40
Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the marke… Read More
2017-05-12 06:36
Ever wondered how simple life would be if you could access all your social profiles from a single window? A lot of Social Listening tools provide the listening capability but not in its ent… Read More
2017-05-08 10:59
When technology was not very advanced the only way of communicating stayed limited to letters and later long distance phone calls. This was not only expensive but also not a very feasible pr… Read More
2017-05-04 13:41
Social CRM has taken a front seat in today’s date and keeping track of the most recent updates is important. Detailed analysis of CRM by various brands on social media has introduced m… Read More
2017-01-31 12:49
Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social med… Read More
2017-01-06 09:18
Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely fo… Read More
2016-12-14 07:06
Social Media has evolved immensely over the past few years, with hundreds and thousands of people signing up on a daily basis. The space in fact is constantly growing and the scope for compa… Read More
2016-12-09 08:52
There are plenty of reasons for financial businesses to be excited about CRM in the financial sector right now. After all, without these advancements, retaining customers on a massive scale… Read More
2016-10-24 10:23
Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has… Read More
2016-07-26 17:21
Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns.
Be… Read More
2016-04-20 06:39
The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether th… Read More
2016-03-25 18:16
Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. I… Read More
2016-03-15 12:21
Digital media and social media walk hand in hand. If you are managing the online front for a brand, which is new or old, you sure understand the need to investigate the environment well… Read More
2016-03-07 07:33
It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of… Read More
2006-06-07 11:16
Telecommunication network in India is the second largest in the world. Vast number of telecom networks and immense competition between them accounts for India having the lowest call tariffs… Read More
2006-06-07 11:16
Mark Zuckerberg, the founder of Facebook confirmed the news today. He added that this will be an optional feature where a user has to enable the option and allowing this feature will mean no… Read More
2006-06-07 11:16
Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. A total of 20 global companies were considered in the ana… Read More
2006-06-07 11:16
Simplify360 today announced its new list of features with functionalities, to take the existing social customer service to the next level. Currently, social customer service is being execute… Read More
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