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Social Media Prism is a blog about social media and the rapidly-changing world of communication. Join me in discussing, sharing and learning more about the shifting communication landscape and how this is transforming the world we live in.
2012-01-31 15:10
="1">A screenshot of my travel board on Pinterest. This is a picture I took inside the Agra Fort in India.I never like to make grand assertions about the success of a new social netw… Read More
2012-01-17 15:14
Flickr Creative Commons - JulioCrockettWe don’t need Zuckerberg’s Law of Social Sharing to figure out that we’re sharing a lot more than before.If you take a look at t… Read More
2011-11-18 16:00
="margin-left:>Photo credit: Flickr Creative Commons - Castle79You know all those people who always dream of coming to America? I was never one of them.Yet six years ago, I landed in New… Read More
2011-10-27 13:26
Doesn't she look a little too excited for a Klout score of 38? Chasing a high Klout score to become influential is somewhat akin to chasing materialism a… Read More
2011-10-14 16:12
By now, most people understand the ‘why’ of social media – why it’s important as a communication/marketing/PR and customer service tool to engage with your target aud… Read More
2011-07-08 21:36
This week, I finally managed to get on to Google+ (A special shoutout to my friend, Reevi Rajan for the invite!) It took a while to get there, thanks to Google's night-club-velvet… Read More
2011-06-07 16:19
When I was young, I wanted to be a detective for the longest time ever. This vocational pursuit sprung mostly from my voracious reading of any mystery book I could get my hands on at the sma… Read More
2011-05-18 15:41
="1">“We eat ham, and jam and Spam a lot.” ~  Monty Python and the Holy Grail, 1975I’m seeing an incredible amount of virus-generated spam on Facebook these da… Read More
2011-05-03 02:36
I casually logged on to Twitter last night at 10.30 pm to check my timeline. It only took a few seconds for me to realize that something big was brewing. I read that there were unconfirmed… Read More
2011-03-16 17:54
Flickr Creative Commons/ILRII take a great amount of interest in people who devote themselves to the cause of educating others -- especially the underprivileged who lack the resources and op… Read More
2011-02-21 17:34
Foreword: This week, I invited my good friend, Moksh Juneja, to share the fascinating tale of his travels to a remote village in South India with the help of his tweeps (Twitter friends whom… Read More
A Twitter Tale & A (Free) Giveaway
2011-02-16 15:39
="1">If there’s one thing common among all the Twitter skeptics out there, it is this: They all ask, ‘Who cares what you had for lunch?’If I could make lunch out of it… Read More
2011-01-31 16:34
="1">If there’s one thing common among all the Twitter skeptics out there, it is this: They all ask, ‘Who cares what you had for lunch?’If I could make lunch out of it… Read More
2011-01-22 15:36
Surf by Lorando Labbe, on Flickr Creative CommonsLast week, I finally got my hands on David Meerman Scott’s latest book, Real-time Marketing and PR, which I’d been wanting t… Read More
2011-01-12 14:30
Foreword: My good friend, Amishi Shah, a graduate student of Public Policies and Administration at the Ohio State University, recently completed her thesis on engaging alumni through social… Read More
2011-01-05 18:23
2011: Trendspotting For The Next Decade is a marketing book by Richard Laermer, published in 2008.It’s that time of the year again when blog posts with numbered lists of the to… Read More
2010-11-18 16:13
There’s an amazing volume of conversation online on social media and how businesses can leverage these tools to increase their sales or attract customers. Yet, what’s also amazin… Read More
2010-10-12 13:21
Last week, international clothing retailer, Gap, unveiled a new logo that unleashed a firestorm of harsh criticism from customers and fans over the Internet. According to Gap, since they&rsq&hell…Read More

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