2022-06-02 16:03
“How did he/she know that?” If you have ever missed out on a property or real estate opportunity because you simply didn’t know about it soon enough, you know the signific… Read More
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Dave Kohl Real Estate Marketing Blog
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More than 25 years of real estate and mortgage advertising and marketing experience; Author of "8 Hours To Sell Your Home".
2022-04-11 19:34
You have the floor plans and/or blueprints for a 20 or more unit multi-family property. It is weeks (maybe months) before construction or renovation begins. Your goal is to have every availa… Read More
2021-10-01 15:32
Let's see if we can get the students at Ames, Iowa to lead the way by example with this great idea for community engagement.They have come up with themed gatherings for the entire community… Read More
2021-04-13 14:29
There are times when the marketing budget is limited while looking to sell a property. Sometimes it is more practical to spend on marketing instead of spending hundreds or thousands producin… Read More
2021-04-12 14:39
Some agents spend a significant portion of their marketing budget for a listing to have a Matterport tour produced and ready to go as soon as possible. No matter how excellent the finished p… Read More
2021-03-29 15:09
FIRST IN Interactive Virtual Staging process begins with our tech team creating the property (or selected portions) to scale. This is referred to as a “Virtual Environment”, whic… Read More
2021-03-26 15:01
Ultimately, the goal is to market each property to the end user, whether it is a potential buyer or tenant. It is this phase which is the most significant use of a finished InteractiveVirtua… Read More
2021-02-04 20:15
This helpful article provided by Bob Shannon at http://SeniorsMeet.org : Retirement is the long-awaited reward after a lengthy career. Dreams don’t end at retirement though, as t… Read More
2021-01-07 22:09
Obviously, the National Association of Realtors is trying to help with and encourage home (and all property sales) around the country. Hundreds of thousands of members around the country are… Read More
2020-11-06 17:53
One of the many overlooked aspects of marketing in real estate is helping those who are disabled or have physical challenges with finding or modifying a residence in order to accommoda… Read More
2020-10-29 23:01
For the first time in more than 70 years, football is the only one of the big four major sports to be played now that the World Series has concluded. It will be interesting to see whether or… Read More
2020-10-19 22:53
The national play-by-play announcers come under criticism from fans of the participating teams seemingly all of the time, with one exception. And now, sports fans have lost that exception, a… Read More
2020-10-13 19:59
The story (linked below) is designed to restore faith in radio advertising, which is understandable. However, in doing so radio is taking a similar approach to real estate. In this ins… Read More
2020-10-07 20:00
The story linked below is, technically, a real estate "story", but the reality is this is a marketing inspiration. Briefly, the Newsweek story is about a real estate investor that… Read More
2020-08-13 14:34
It was only a matter of time before a money company would figure out how to finance healthcare costs, especially with everything we are all facing at this time in our lives.In theory… Read More
2020-08-11 15:56
It is an interesting finding that "high end" second home sales are considered to be on the rise. Instead of incorporating this into a market trend, it would be better to consider the i… Read More
2020-08-06 20:50
With all due respect to this listing agent, I'm going to use this example to point out the need to make every single property description as unique as possible while maintaining focus on the… Read More
2020-08-03 16:26
From having performed several high end case studies myself over the years, I have come to appreciate a well written version from others.This one, coming from a 1031 Exchange company, does a… Read More
2020-07-28 21:49
More and more high end real estate investment opportunities are available now, but fewer investors can afford to execute the “big deal” on their own. However, the process of find… Read More
2020-06-09 14:43
It happened again. Statistics come out about online searches for home sales during the pandemic. People put their own spin on it to try and make the real estate market look better than it re… Read More
2020-04-22 20:13
Perhaps the biggest challenge with what I term “disaster marketing” is that many people either wait too long to address the issue(s) or remain in denial. The point is that the p… Read More
2020-04-21 18:34
For some people, living near a major shopping mall is an important consideration. Even if that is not important for you or your clients, the impact of the pandemic will likely be felt for y… Read More
2020-04-15 21:08
NOTE: Within one hour of the below original post, the IRS announced an extension for Opportunity Zone (along with 1031 Exchange) investors, which eases or removes the concerns address… Read More
2020-04-06 16:12
It has happened, unfortunately, where a flight has been forced to land as soon as possible in order to accommodate an urgent medical issue from a passenger or crew member. Or, it could chang… Read More
2019-12-09 16:15
One of the most important things an agent needs to do is to be ready to turn a negative in to a positive. This is whether it is a new agent or one which has 30 years of experience. I bring t… Read More
2019-11-14 17:47
Over the past few years I have been working more with real estate investors while continuing to serve licensed agents and offices with branding and marketing. Investors often shed a differen… Read More
2019-11-12 17:16
With thousands of dollars at stake, it is not a good idea to post about a problem situation. You could be tipping your hand.The situation described in the (below) link is another example. If… Read More
2019-11-07 16:28
Another day, another "news" article showing real estate research which doesn't help the situation. It is no surprise, and didn't take a 'study' to show that baby boomers are staying in their… Read More
2019-11-04 16:56
Many of you may have already seen the extensive article written by a guy describing how he and others appear to have been scammed by one or more AirBNB operators in large cities. The author… Read More
2019-10-25 21:08
The contribution of drones to the real estate industry continues to grow even though not enough people within the industry have embraced it as of now. You might say there is no ceiling on h… Read More
2019-10-18 21:07
The article in the WSJ earlier this week is just one of several recent ones talking about renters in a totally separate forum than the Rent Control concerns.There is more to the rental prefe… Read More
2019-10-16 21:05
All things considered, Rent Control has its purpose, which should be to prevent outlandish rent increases. However, as discussed in this series, the current format enables some landlords an… Read More
2019-10-15 19:19
When thinking about Rent Control, most people do not consider the impact it could have on public safety. Without incentives for landlords and potential landlords to upgrade or build on to e… Read More
2019-10-11 15:22
2019-10-10 14:06
(first of four parts) Several states, including Illinois, have recently had proposed legislation to bring Rent Control options to municipalities within. Some cities and states have been und… Read More
2019-07-18 14:54
Marketing a $3.5 million dollar listing is always a challenge, especially when it is located within a busy Chicago north side community away from Lake Michigan.The push for this home is to p… Read More
2019-05-20 19:38
Opportunity Zones are called that because they bring financial gain to investors with large capital gains. While this is not a commission opportunity for licensed agents and brokers, th… Read More
2019-02-15 22:22
Real estate agents and (unlicensed) real estate investors are all wanting to make money in real estate and are looking for their next transaction to be involved in. In my role of providing a… Read More
2019-02-01 23:24
Randy Johnson, the Hall of Fame pitcher (known as The Big Unit), just had his mansion sell at auction for $7.3 million dollars. While commanding that much for a mansion of that magnitude nor… Read More
2019-01-08 15:41
Must the industry continue to shoot itself in the foot? Unfortunately, as we begin 2019, consumer confidence in the housing industry is not what industry professionals hope it would be. Howe… Read More
2018-11-23 15:54
Price changes are often a part of marketing a property. However, there is supposed to be a solid reason for showing a price change which helps agents and potential buyers to consider a prope… Read More
2018-11-21 19:40
The city of Tulsa just joined a list of cities offering incentives to gain new residents, with their approach of offering $10,000 to 'employees' who move there.In theory, this would attract… Read More
2018-10-10 16:18
The situation with the Bayside project in Milwaukee is worth paying attention to, especially for investors and real estate professionals in large cities with a variation in the residential m… Read More
2018-10-03 14:19
It was good to see that Leslie Rouda Smith, a presidential candidate for the National Association of Realtors for 2020, was in the Chicago area and appearing at two days' worth of meetings a… Read More
2018-08-15 16:30
I know I keep harping on this, but it is so important to not have negatives when marketing real estate. Here is another example in the (below link) story about home sales in York County.It's… Read More
2018-08-06 16:04
Exemptions from a rental cap in Ames IA normally wouldn't be a big concern for real estate professionals and investors around the country. But this is not your typical debate.This past Frida… Read More
2018-08-03 13:33
Oak Park (a west suburb of Chicago) is now allowing coach houses, per the article link below. This community already has some unique features which enable Oak Park to stand out beyond neighb… Read More
2018-03-27 14:29
If you take out the first paragraph of this local (for York County) article about the real estate market, you have something that other cities should be doing INSTEAD of the typical "no inve… Read More
2018-03-20 14:51
News stories within the past 24 hours show how much interpretation of information makes a difference when it comes to the real estate market.On one hand, a story about how some experts consi… Read More
2018-02-28 18:33
Here is still another example of why real estate firms and associations need to look at only publishing those statistics on home sales and prices which are favorable.The intent is to show on… Read More
2018-02-26 14:59
What makes this summary so interesting is that it details how rising home prices in this area are not the luxury listings and/or the higher priced listings.The fact that this data comes from… Read More
2017-11-06 16:09
I certainly understand realty associations wanting to keep both the membership and consumers informed of upcoming news and trends.However, I have a hard time with the so-called "news" story… Read More
2017-11-06 02:27
Some real estate agents don't like it when I point these things out publicly, and I understand that. Some home owners appreciate it when we point out that agents need to monitor ALL of the a… Read More
2017-11-04 15:06
Whatever happened to a simple "Coming Soon"?I can understand that a listing agent wants to get a property up online for the public to see as soon as possible, but experience should teach tha… Read More
2017-10-26 14:48
I'm waiting to see how the various realty associations will react to the news story about how Amazon is actually going ahead with a delivery method which will allow its delivery drivers to a… Read More
2017-09-21 15:33
This is perhaps the best real estate news story in several weeks!!Here is the impact of a new school in a community, which has seen a 40% rise in community home sales thus far in 2017.What m… Read More
2017-07-28 20:35
Finally! Indianapolis area firm F C Tucker reported on home sales in that area for June, and reported a nice increase in the number of homes sold by county.What makes this report seemingly s… Read More
2017-05-18 21:32
As we prepare for our upcoming Chicago area advertising/marketing workshops, our focus will be on specific advertised properties and where there needs to be improvement......... This example… Read More
2017-05-17 02:32
Just because this is a small 2 bedroom home in Salt Lake City is no reason to not put an effort into how it is advertised. The primary photo shows how poorly the exterior is landscaped and… Read More
2017-03-14 18:54
Agents should not let the big snow storms which have hit the upper Midwest and (especially) the Northeast coast today totally shut down their sales efforts.This is a time to be aggressive ab… Read More
2017-03-10 20:14
Here we go again. The realty association announces that home sales are down while sale prices are up more than 5% from a year ago. It figures. The media story leads with home sales being dow… Read More
2017-02-24 21:18
Here we go again. It's the story about how local home sales went up again for the month of January in a rural area southwest of Chicago. That's good news.However, the local realty associatio… Read More
2017-02-08 20:52
The Nashville area received great news with the announcement that the month of January set a home sales record for the area. Yet, for some reason, the story gets treated like one of those TV… Read More
2017-02-04 15:09
We still have people on both sides of the tracks in Texas between Dallas and Houston. Literally.Having a high speed train allowing for passengers to get from one of those cities to the other… Read More
2016-12-22 04:25
So much for the years when there would be no games on Christmas Eve and maybe a couple of games to watch on Christmas Day. The NFL is taking over this year with games on both nights after a… Read More
2016-12-20 02:25
There are still too many examples out there of why a business person needs to stay on top of and maintain control of his or her own marketing. Since much of my business deals with re… Read More
2016-09-17 15:54
It's not only poor advertising and marketing of individual properties which can negatively impact the real estate market. Here is still another case where it goes as far as reporting of stat… Read More
2016-09-06 21:24
Here is still another example of why market research is so important even when advertising one specific property listing. Let's take the Ferndale MI zip code of 48220. As of press time, ther… Read More
2016-08-01 14:30
When it comes to home sales, the San Fernando Valley (Los Angeles) has always had its share of controversy going back many years.Recent home sales have pushed the median price for the area t… Read More
2016-07-30 14:14
Here is still another story about local (Cincinnati area) home sales and median prices going up over recent weeks, which, of course, is a big positive.However, it's the quote about how "the… Read More
2016-07-15 18:42
The National Association of Realtors is pleased with the Senate passing of the "Housing Opportunity Through Modernization Act" on Thursday night.In plain English, it eases the FHA recertific… Read More
2016-07-07 01:06
Researching the Chicagosuburb of Bolingbrook provides more evidence of how important researching the current local market is to advertising and selling new listings as soon as possible. &nbs&hell…Read More
2016-06-13 15:47
A bungalow on Chicago's far north side on the verge of being sold for the 2nd time within less than a year should be setting a wonderful example for the entire real estate community. Let thi… Read More
2016-03-22 18:33
An NFL player lists his home - and the advertisement for it has a car in the photo!It is always considered a "no - no" to have a car included within an advertising for a residential listing… Read More
2016-03-16 21:06
The journalist in me is fuming this afternoon. After I was tipped off to this, I went to the web site for the NW Indiana Times newspaper to see for myself.On the front page (on the afternoon… Read More
2016-02-22 02:30
Here is another example of what happens when agents advertise listings and don't bother to check every source.A 4 bedroom 2 1/2 bath home on Chicago's West Side being listed "As Is" for… Read More
2016-02-22 02:01
courtesy of Ron Burg, Barrett Properties, Dalton GA:Leasing commercial office space is a large expense for new and expanding businesses, so doing your due diligence is important. Consider th… Read More
2016-02-16 21:50
Here is more proof that it sometimes takes more than a $20,000 price reduction to get some action on a home for sale. In this case, not much more.While researching Chicago's north side, I ca… Read More
2016-02-10 21:38
As my office continues to research the real estate market and property ads around the country, it's good to notice that more information than ever is available about many of the school syste… Read More
2016-02-09 20:46
This newspaper story about Corpus Christi home sales is an excellent read, talking about how nearly 1,000 homes within one single zip code were sold in 2015. That is a positive for that area… Read More
2016-02-04 21:59
It is no secret that the majority of real estate professionals embrace the new technology. However, there still needs to be plenty of change when it comes to adapting the new technology to h… Read More
2016-01-04 01:53
This looks to be a most exciting year for myself and for First In Promotions (for which I have been Marketing Director since 1992), and hopefully for you as well!I am very excited to take on… Read More
2015-10-30 19:36
Some property listings and advertisements for listings provide information about the local school district, most likely when it is a school district worth bragging about to potential buyers… Read More
2015-10-12 19:07
The idea should be to promote the sales of homes and not break it down by category if you don't have to. However, this report for Las Cruces NM fails to do so. Even worse, it is the Las Cruc… Read More
2015-10-09 19:22
Here is another example of why there are still so many problems, which should not be "problems", plaguing the real estate community.I'm finally seeing positive results from certain parts of… Read More
2015-10-07 21:21
Obviously there are still some realty agents around who think that any publicity is good publicity. When I provide Media Coaching for agents I always stress the importance of being ready to… Read More
2015-09-29 20:45
I saw the movie “99 Homes” last night and find it to be one of the most compelling movies to come out in a long time. The writers most definitely know the seedy side of real esta… Read More
2015-09-14 19:32
Real estate advertising and marketing has enough challenges these days, but this incident in Orange County reflects even more poorly on the entire industry. The story in the Orange County Re… Read More
2015-09-01 18:28
Some communities have begun to consider increasing the frequency of garbage pickup, including the Chicago suburb of Arlington Heights, which has a heavy concentration of single family homes… Read More
2015-08-16 15:27
This is more like it! Tucson home prices continue to rise. Many consider the part of the report that says home sales were "flat" during this time to be bad news, but that's hardly the case.T… Read More
2015-08-15 20:29
If it's not one thing it's another in some real estate markets. In this instance, home owners near Tryon NC have no power to sell for the time being and it is because of the local elect… Read More
2015-08-07 20:34
Denver home prices appear to have stayed around the same for the month of July (2015), while home sales dropped nearly 10% since the previous month of June. Granted, this is only for a one m… Read More
2015-08-04 20:57
A Phoenix TV station is calling a supposed house giveaway a "contest" when it costs $150 to enter. There are issues with this on several levels. Let's leave FOX KSAZ-TV channel 10, &hell…Read More
2015-07-29 19:02
Reader feedback goes a long way with me. As a result, I’m going to share even more of our market research geared toward reviewing advertisements by market and doing some comparison ana… Read More
2015-06-22 19:04
The story may seem more like one of those entertainment blurbs and celebrity news, but the story about musician Phil Collins purchasing a mansion formerly owned by Jennifer Lopez is an impor… Read More
2015-05-12 20:25
While it is safe to say that the majority of us don't care what superstar pro athletes do with all of their money, this week's news is an exception to real estate owners and those who depend… Read More
2015-05-08 18:33
The barrage of "half full" vs. "half empty" opinions and statistics regarding the current home sales market continues, while the problem isn't any closer to being fixed. A ne… Read More
2015-04-29 20:53
Here we are in "spring market" and with May almost here we are closing in on six months since the severe snow storm which crippled the Buffalo area in November. The temperature in Buffalo at… Read More
2015-04-23 18:56
The one real estate statistic I believe hasn't been proven yet. But I think it is safe to estimate that at least 99% of consumers do not make purchase or selling decisions based on the marke… Read More
2015-04-14 21:07
Suppose you had the only residential listing in town. Would it would "sell itself"? Some realty agents seem to think so. That is not how it works.As of the week of this post, the home at 100… Read More
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