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A blog with one stop solutions for all the teaching aids,notes, presentation in all the streams of management.
Consumer Behavior : Basics
2017-03-26 09:09
CONSUMER BEHAVIOURWhat products and services do we buy?Why do we buy?How often do we buy?From where do we buy etc?Are the issues which are dealt with in the discipline of consumer behaviorDE… Read More
2016-02-06 04:58
What is brand?As per AMA: a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate the… Read More
2016-02-06 04:57
Brand Positioning“Arranging for a product to occupy a clear, distinctive, and desirable place in the market, and in the minds of the target consumers” Read More
2016-02-02 06:42
For the consumers, a brand is a product. But for  the maker or the seller, a brand is an identifier of its goods and services and a promise of consistently delivering the features/benef… Read More
2016-02-02 05:43
‘Brand equity can be thought of as the additional cash flow achieved by associating a brand with the underlying product or service’ Read More
2016-01-29 11:14
Marketing Mix is a planned mix of the controllable elements of a product's marketing plan.Traditionally, elements of the marketing mix are often referred to as 4Ps: Product, Price, Promotion… Read More
2016-01-26 06:44
Protectionism is an economic policy which is meant to benefit domestic producers of goods and services. In a nation with protectionist policies, domestic producers are insulated from co… Read More
2016-01-26 06:39
“Globalization is the inexorable integration of markets, transportation systems, and communication systems to a degree never witnessed before -- in a way that is enabling corporations… Read More
2016-01-26 05:54
Important Questions1 Define the terms void agreement, void contract & contract. Explain the essentials of a valid contract.2 Who are, and who are not competent to contract ?3 Discuss var… Read More
2016-01-26 05:38
Purpose of Strategic AssessmentAnchors future strategies in realityRelates strategic intent to the presentAddress both external and internal  aspects of contextCombine analysis with jud… Read More
2016-01-25 13:58
The goal of industry analysis is to: predict which industry is rising and which is  declining, earlier than other investment professionals.Industry analysis is a tool that facilitates a… Read More
2016-01-25 13:57
An e-commerce payment system facilitates the acceptance of electronic payment for online transactions. Also known as a sample of Electronic Data Interchange (EDI), e-commerce payment systems… Read More
2016-01-25 13:56
Competitive advantage is a business concept describing attributes that allow an organization to outperform its competitors Read More
2016-01-25 13:17
Purpose of Internal AnalysisAn organization’s future success depends on its own internal conditions as well as external conditionsManagers need to be able to identifyStrengths that the… Read More
2016-01-25 11:45
Corporate culture is the series of employee beliefs, attitudes and modes of behavior that collectively define a company's character and  which determine its ability to achieve optimal … Read More
2016-01-25 11:24
Strategic leadership refers to a manager’s potential to express a strategic vision for the organization, or a part of the organization, and to motivate and persuade others to acquire t… Read More
2016-01-25 11:19
2016-01-25 11:15
Definition of Business PolicyBusiness Policy defines the scope or spheres within which decisions can be taken by the subordinates in an organization. It permits the lower level management to… Read More
2016-01-25 11:10
BackgroundThe BCG Matrix (Growth-Share Matrix) was created in the late 1960s by the founder of the Boston Consulting Group, Bruce Henderson, as a tool to help his clients with efficient allo… Read More
2006-06-07 11:16
CONTENTSChapter1. Introduction2. Product lines and consumer behavior3. Growth of the industry4. Technology of production and distribution5. Marketing6. Innovation7. Strategies and competitio… Read More
2006-06-07 11:16
Importance of Timing in InvestmentWhile fundamental analysis and security evaluation explain why share prices fluctuate, how they are determined and what to buy or sell, the technical analys… Read More
2006-06-07 11:16
Financial Markets are influenced by money flows and information flows. In free and highly competitive markets,demand and supply pressures determine the prices or interest rates. In a theoret… Read More
2006-06-07 11:16
The questionnaire is a structured technique for collecting primary data in a marketing survey. It is a series of written or verbal questions for which the respondent provides answers. A well… Read More
2006-06-07 11:16
IntroductionIn India, Portfolio Management is still in its infancy. Barring a few Indian banks, and foreign banks and UTI, no other agency had professional Portfolio management until 1987. A… Read More

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