2024-04-19 21:02
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2024.
Every day, we collect the top… Read More
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We're a team of talented marketing and advertising experts who happen to love creating smart ideas for those who will have us. Are you our next partner?
2024-04-11 15:07
The creator economy continues to grow with no sign of slowing down. With more than 200 million creators worldwide, it grew to a $250 billion industry in 2023 and is projected to double in si… Read More
2024-04-04 22:07
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2024.
Every day, we capture the… Read More
2024-04-04 19:00
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2024.
Every day, we capture the t… Read More
2024-03-28 20:00
The element of surprise has been a powerful storytelling device as long as people have been telling stories. The unexpected idea delights our brains and stokes our curiosity. We engage fully… Read More
2024-03-28 19:45
In the wake of the pandemic, the landscape of journalism has profoundly changed. Many reporters who were once working in major media hubs like New York City now work from the comfort of thei… Read More
2024-03-22 16:56
What Christine and I learned and how we will guide our clients
As Amp launched its new identity last week, we had the opportunity to showcase our new brand at SXSW. This was my second SX… Read More
2024-03-21 14:22
How often have you heard the phrase, “Let’s make this influencer post go viral!”? If it’s too many to count, you’re not alone. Along with generating engagement… Read More
2024-03-13 13:40
Crafting Lifetime Journeys: The Essence of Product Experiences
In today’s dynamic market, companies increasingly recognize the pivotal role that Product Experience (PX) plays in sha… Read More
2024-03-12 19:30
UMG, TIKTOK, AND HOW BRANDS CAN ATTRACT NEW AUDIENCES
When you think of TikTok, what comes to mind first? Is it users lip-syncing to songs, parodies of viral memes, or even an overly-conv… Read More
2024-03-07 21:51
The post Amp emerges as an impact agent in a new era of integrated marketing excellence appeared first on Amp Agency Read More
2024-03-07 21:49
The post Amp unifies five specialized agencies into one integrated company appeared first on Amp Agency Read More
2024-03-01 15:53
Creating a Centralized Digital Platform for Businesses with Multiple Brands
When website content management becomes so cumbersome that an organization cannot make even the most basic… Read More
2024-01-17 02:32
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023.
Every day, we capture… Read More
2023-12-21 18:27
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023.
Every day, we capture… Read More
2023-12-21 18:20
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2023.
Every day, we capture t… Read More
2023-12-08 21:54
In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more ‘gangsta&rsq&hell…Read More
2023-12-08 21:49
In partnership with our sister company Adlucent, a performance digital agency, AMP Agency is excited to share we have been named media agency for Sunbrella, a performance fabric company whos… Read More
2023-10-13 23:20
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023.
Every day, we capture… Read More
2023-10-11 07:05
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2023.
Every day, we capture th… Read More
2023-09-15 03:12
As a large worldwide enterprise software organization with multiple product teams, marketing teams, customer communities, and outreach programs; VMware knows the daily challenges of mana… Read More
2023-08-18 22:54
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023.
Every day, we capture the… Read More
2023-08-17 21:26
When you’re first starting out on social media, you may be heeding advice to “just show up” on each platform. Great advice, nonetheless, but there’s an opportunity to… Read More
2017-10-18 20:39
Two of my favorite things, outside of my wife and daughter (of course), are 1) beer and 2) creating content from high volume keywords. I can hear you saying, “Really, Greg?” and… Read More
2017-10-02 21:49
Advertising on social platforms can be a great way to get your message out, but as many of us know, creating compelling content that doesn’t necessarily feel like an ad is a really tou… Read More
2017-09-28 18:27
“Kids these days,” they say. Television viewership is declining, iPads are tethered to their grip, and Toys R Us just filed for bankruptcy. What happened to strolling through ais… Read More
2017-08-01 16:00
As consumers continue to buy online, retailers are under more and more pressure to refine their sites to convert to sales. However, the average conversion rate for most e-comm sites is still… Read More
2017-07-24 14:56
I just read a Content Marketing article which discussed whether Content Marketing needs to be rebranded now that it’s been a buzz term in the industry for a handful of years. For those… Read More
2017-07-19 16:05
RIP, ‘How To’ Manual
This Sunday, like many before, I spent the majority of my morning endlessly scrolling through Facebook videos. Among the clutter of makeup tutorials, d… Read More
2017-07-12 15:18
The number of marketing technology tools is rising at a staggering rate, having nearly doubled YOY in 2016. On average, 51% of organizations use 21 or more digital marketing solutions. While… Read More
2017-06-26 15:09
In a recent article with Glossy, FarFetch CMO John Veichmanis discussed the challenges and opportunities in marketing luxury brands to affluent audiences. They have invested a tremendou… Read More
2017-06-21 15:29
AMP Agency was recently named a leading agency in Boston from Clutch. The rankings showcase six Leaders Matrices that map the firms based on their services offered, client reviews, and past… Read More
2017-06-14 20:15
OBJECTIVE:
As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel clie… Read More
2017-05-10 18:08
As online retailers continue to dominate the retail world, the future for traditional retailers seems bleak. It’s evident that many brick and mortar stores have struggled to stay ahead… Read More
2017-04-27 20:04
I recently read a stat from CMO.com that said 56% of consumers feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. It remind… Read More
2017-03-13 15:39
As an Android person I missed the Siri boat. I constantly forget Cortona exists, but it’s a thing. Then when Alexa came around I held out because it wasn’t Google. Okay so maybe… Read More
2017-02-24 15:48
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The post AMP Case Study Videos appeared first on AMP Agency Read More
2017-02-22 16:36
Cheak out AMP’s newest data visualization on the Transitional Millennial – https://ampagency.com/shopping-behaviors-millennials/
The post Transitional Millennial Shopp… Read More
2017-02-15 20:33
Across the evolving travel landscape, hospitality, airline, and booking brands are looking at a variety of opportunities to better activate their brand voices, use technology for competitive… Read More
2017-01-31 16:12
While some travelers feel that vacations are time to disconnect from technology, or take a “digital detox,” most people don’t actually unplug. When we asked travelers a… Read More
2017-01-25 17:20
Over the last two decades, OTAs and direct-supplier ticketing websites have revolutionized the industry and forced many brick-and-mortar travel agencies to reinvent themselves, find thei… Read More
2017-01-17 16:30
Anticipation and Information Overload
Consumers are spending more time planning and researching their vacations, and they’re using multiple devices to do so. Online research typi… Read More
2017-01-11 15:51
Advocacy + Inspiration in the New Travel Landscape
When tourists aim to compose the perfect vacation selfie, they’re creating more than just travel envy – they’re… Read More
2017-01-09 15:59
Someone recently asked me if there are any similarities between SEO (Search Engine Optimization) and poetry. At first it seemed like a forced question—a half-hearted attempt to connect… Read More
2016-11-18 15:44
Programmatic is no longer a buzzword – it’s the buzzword. And at the 2016 DataXu summit held recently in New York, programmatic was the core focus of two days of learning. With e… Read More
2016-11-11 17:44
This year’s presidential election grabbed the attention of the country at historic levels. According to Nielsen, over 71 million people watched the results during prime time on T… Read More
2016-11-07 21:19
It’s one of the industry’s worst-kept secrets that our world is a fractured one. With agencies constantly creating, testing and innovating on behalf of clients, it’s rare t… Read More
2016-10-24 20:54
October 20th, 2016- AMP Agency was recently named a top digital marketing agency and full-service digital agency in New York City from Clutch. What makes this recognition more significa… Read More
2016-10-13 19:19
Ongoing Education and Multi-Level Certification Enhances Self-Service Clients’ Expertise and Addresses Industry Skills Gap
BOSTON, MA–(Marketwired – Oct 13, 2016) –… Read More
2016-09-29 19:03
At AMP, we pride ourselves on hiring the best and brightest talent. But don’t take our word for it, take the industry’s. Last week, AMP’s own Abby Tarbell was hon… Read More
2016-09-26 15:34
Last week, a handful of AMPers got the opportunity to attend a fantastic event at the Seaport World Trade Center– the Ad Club’s 2016 Innovation Day and Media Maven Awards. … Read More
2016-08-29 19:20
This updated research identifies AMP Agency as one of the eleven leading inbound marketing agencies that have a proven ability to meet their clients’ expectations.
WASHINGTON, August 2… Read More
2016-08-18 19:37
AMP Agency leverages Lotame’s Data Exchange and DMP to power MomentAware (a proprietary in-moment marketing solution that delivers the industry’s most detailed audience segments… Read More
2016-08-11 15:03
On July 25th, several members of AMP’s Integrated Media team attended the MITX eCommerce Summit at Google’s Cambridge offices. The event featured speakers from differ… Read More
2016-07-22 16:20
BOSTON, MA – July 22nd, 2016— AMP Agency, a full service integrated marketing agency specializing in digital and experiential activations, announced its final award accepta… Read More
2016-06-22 21:44
In a recent social experiment, I decided to heed the modern day call of ridesharing duty and enlist my car to the ranks of Uber. While I’m yet to take my first ride, I’ve receive… Read More
2016-06-06 17:13
TLDR:
AMP Agency conducted a survey, ‘How the Class of 2016 Will Change the World of Marketing’ to try to understand the implications of this generation’s behavior on bran… Read More
2016-06-02 21:28
Let’s face it there is no “offline” for most consumers anymore. The rise of social media has given consumers more power than ever before. Now shoppers have an arsenal of pl… Read More
2016-05-16 15:16
“We are here to discuss the Shopper Marketing Challenge,” stated AMP Agency’s SVP of Advertising Technology, Chris Boucher. And discuss the Shopper Marketing Challenge, he… Read More
2016-05-11 13:31
Last month, Facebook expanded its ability for influencers to work with Brands in its “Facebook Branded Content” advertising solution. This is advertising integrated with an influ… Read More
2016-05-09 15:33
The success of a team can be measurable by many different components: awards, revenue, cliental, etc.
No matter how the success is measured there are two qualities that can make or break a t… Read More
2016-05-05 20:09
As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical exper… Read More
2016-05-03 19:18
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand’s physical pr… Read More
2016-04-25 21:41
The Scoop
Last Thursday’s MITX Influence(her) panel, Why It’s Worth Taking Risks, was a platform for an enriching two-way conversation between the audience and four esteemed wome… Read More
2016-04-21 17:55
Poor LinkedIn. In the world of social media, it’s like the class bookworm in the library while Facebook and Snapchat are out at the bars partying. Well much like the bookworm that even… Read More
2016-03-25 16:25
For the past six semesters, Boston University students have had a unique opportunity, the chance to enroll in the fully accredited, AMP Agency Insights Lab Incubator Course. The course is a… Read More
2016-03-23 15:23
According to e-Marketer, while beauty and personal care items do sell better when accompanied by photos and videos online, shoppers still overwhelmingly prefer to sample products in-store be… Read More
2016-03-23 15:23
According to e-Marketer, while beauty and personal care items do sell better when accompanied by photos and videos online, shoppers still overwhelmingly prefer to sample products in-store be… Read More
2016-03-18 14:05
I’m still thinking about the Women’s Leadership Forum for a number of reasons, and I don’t expect that to change any time soon. Wondering why? Great, because I’m here… Read More
2016-03-14 15:21
Sara Whiteleather to lead AMP’s Integrated Media team
BOSTON, MA – March 14th, 2016— AMP Agency, an integrated marketing agency, announced the hire of a new VP of Media, S… Read More
2016-03-10 17:13
“I’m a mess.” Reshma Saujina, founder of Girls Who Code informed the audience. Preach, Reshma, I thought to myself. “Be a mess,” she continues, “be a… Read More
2016-03-09 00:08
The 2016 Women’s Leadership Forum organized by the Ad Club could be summed up by its hashtag: No Filter. 1,100 women gathered together to listen to empowering speakers discuss how they… Read More
2016-03-02 22:19
How to Leverage Seasonality to Insert Your Beauty Brand into Timely Conversation
In the beauty category, shoppers remain interested and engaged throughout the year. However, there are specif… Read More
2016-03-01 14:59
There’s been some buzz around AMP: Accelerated Mobile Pages. Google along with Twitter, WordPress and others expressed their support for AMP pages in October 2015. Those of us in the s… Read More
2016-02-25 23:25
The search for beauty is constant. However, brand names aren’t going into the search bar. According to one study done by Google / Millward Brown Digital Beauty, nearly half of beauty s… Read More
AMP Shopper Digital Partners With Retailigence To Deliver Location-based Shopper Activation At Scale
2016-02-24 15:02
SAN FRANCISCO — February 16, 2016 —Retailgence, a leading provider of retail intelligence for inventory-aware marketing and location-based shopper activation for brand manufactur… Read More
2016-02-17 11:48
As the digital landscape continues to expand, beauty brands are taking over the role of publisher, and the most successful enjoy dedicated readership. In addition to leveraging bloggers and… Read More
2016-02-10 22:48
People trust people. AMP’s Media study shows that more than half of consumers in the Retail and Consumer Packaged Goods (CPG) categories experience inspiration through word-of-mouth (W… Read More
2016-01-29 15:20
When it comes to new social platforms, a brand can feel a bit like a kid in a candy store. Shiny new social startups with delicious-sounding names like Peach and Mint and Avocado, pave the w… Read More
2016-01-27 00:38
Snapchat wasn’t built for brands, and it barely behaves like a typical social platform. Whereas Facebook and Instagram are highly polished, edited, and require labor intensive content… Read More
2016-01-13 21:35
As social media marketers, we’ve heard that Facebook is undoubtedly moving towards a ‘pay-to-play’ model for businesses. But what exactly does that mean? And what exa… Read More
2015-12-18 19:31
At AMP, our purpose is simple. Create smarter ideas for those who will have us. Our talented team of thinkers and tinkerers asks the questions no one else asks in pursuit of ideas no one els… Read More
2015-12-15 06:25
2015 has been a big year for social media ‘ Facebook announced new video experiences, Instagram opened up its long-exclusive ad platform and Snapchat launched its ‘Discover&rsquo&hell…Read More
2015-12-09 19:00
New SVP of Media, SVP of Ad Technology and Director of Social to Lead Integrated Team
BOSTON, MA ‘ December 9, 2015’ AMP Agency, an integrated marketing agency, announced the cre… Read More
2015-12-03 04:24
Boston, like many cities, collects a tremendous amount of data to make the City a better place. Enough to make the thought of sifting through it, analyzing it and creating a compelling, data… Read More
2015-11-02 21:26
Boston, MA — AMP Agency is honored to be named a finalist for the Ad Club’s Media Maven Award in the ‘Best Use of New & Non-Traditional Media’ category for i… Read More
2015-10-23 18:05
BOSTON, MA – AMP Agency, a full-service, marketing agency, is honored to have won 5 Hatch Awards. The Hatch Awards celebrates the very best in creative excellence in the regi… Read More
2015-10-13 18:05
I grew up during an interesting time for the internet. When I was 10, the internet was whatever content America Online put on my home page. I didn’t quite know what to make of it. I kn… Read More
2015-10-08 16:56
HookLogic, the pioneer of performance marketing for brands, today announced exciting new features as part of its 2.0 platform release, arming brand marketers with enhanced controls to drive… Read More
2015-09-17 19:57
AMP Agency was named a finalist for the 2015 OMMA Awards, which honor agencies and advertisers that push the potential of digital advertising. AMP is being recognized for best ‘Newsjac… Read More
2006-06-07 11:16
AMP helped Chopard, a Swiss-based luxury watch, jewelry and accessories company, increase brand awareness and drive sales on e-commerce during the holidays Read More
2006-06-07 11:16
Facebook has chanced its algorithm. How do you break the barriers of this potentially threatening algorithm chance with your organic content?
The post “What to Do When Your Brand Can… Read More
2006-06-07 11:16
During the 2013 Holiday season, we teamed up with Hasbro on a quest to make every kid a true believer in the Kringle himself. It may have seemed like a lofty goal, but the numbers showed oth… Read More
2006-06-07 11:16
What makes Icelandair so great? It offers “nonstop flights to the northern lights.” Our challenge? Increase awareness and consideration of Icelandair by sharing this messag… Read More
2006-06-07 11:16
Kernel Season’s, a popular, popcorn-seasoning brand in the United States, challenged AMP to build product awareness, encourage trial and increase engagement in order to drive consumers… Read More
2006-06-07 11:16
Read AMP Agency’s perspective on how brands can leverage the social platform, Snapchat, to connect with their audiences.
The post 4 Ways Brands Can Win on Snapchat appeared first on A… Read More
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