Modern sales reps know that the tech stack you have in place affects every part of your sales and prospecting process—yet many B2B sales stacks aren’t built with the intentionali… Read More

In an effort to take what I’ve learned from working with Google Analytics over the past 10+ years and with the recent news of the changes to the Network Report, I’m venturing on… Read More

Today’s marketing and sales teams know the value of buyer intent data—verifiable signals that indicate a consumer is looking to buy a product like yours. Gaining access to that k… Read More

This past week has been very interesting in the web analytics world. On February 4th, around 4pm London time, Google made a change to Google Analytics, which set Service Provider and Networ… Read More

Leadfeeder has had to address some important changes this past week. As you may know, Leadfeeder has leveraged Google Analytics data to share behavioral information about anonymous website v… Read More

Adding LinkedIn retargeting ads to your prospecting is a natural and normal thing to do. But adding Leadfeeder data to your LinkedIn retargeting ads is … like the cheese to your Mac… Read More

Most of the content that talks about B2B marketing software offers you a big list of generic tools and calls it a day. But the reality is, there are few tools out there that can effectively… Read More

For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics—such as t… Read More

There are some situations that can make buying a B2B lead list seem like a good solution. Maybe your marketing team isn’t fully developed and isn’t generating enough leads. Mayb… Read More

It’s official, outbound sales are now elbowed “out” of the spotlight. Shiny inbound sales strategies and tactics have stolen the stage. But are they rendering outbound sal… Read More

There are many signs that we’re transitioning to 2020. The calendar telling you is a big one. But it’s 2020 now. And, you were promised leads flying in on jetpacks. And, bett… Read More

Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world’s first automated lead generation software for… Read More

B2B cold emailing is hard, isn’t it? The modern inbox is a noisy and fiercely competitive place. The average office worker gets over 120 emails a day. And, 59 percent of email recipi… Read More

Judging by much of the content out there on website lead generation, you’d think all it takes to bring in tons of new leads is to implement a few basic best practices and head off to t… Read More

Martech: A fancy way of talking about a really simple thing — marketing technology. Since most of marketing today is digital, and digital marketing is martech, it’s a topic that… Read More

There are a lot of guides out there that explain the very basics of B2B (business-to-business) marketing—but what do marketers do after they’ve covered those basics? It’s h… Read More

Writing a sales plan sucks. Actually, writing almost anything sucks. But, writing a sales plan that serves as the spine of your entire sales strategy— and is exposed to the scorching… Read More

In 2018, 61 percent of marketers said lead generation was their toughest challenge. In 2017, 56 percent of companies that exceeded their revenue goals said effective lead generation efforts… Read More

Simply put, marketing analytics is the process of measuring and evaluating metrics and key performance indicators (KPI) to determine: The results your marketing efforts produce How tho… Read More

If you’re looking to figure out which metrics or key performance indicators (KPIs) will give you an actionable picture of your lead generation efforts, you can find plenty of articles… Read More

The biggest challenge for B2B companies is finding leads. Leads are their lifeblood. So, the question is: how do B2B companies generate leads? The answer 👉 build a lead generation… Read More

Don’t you love this time of year? Christmas cheer, seasonal celebrations, and a winter wind-down that massages out the tension and grind of the previous, work-heavy months. And if yo… Read More

You and your sales team are out there working, talking with prospects, and closing deals—but if you aren’t closing enough sales to sustain the business, it’s time to try so… Read More

Just a few years ago, I was generating leads through billboards, radio commercials, and designing print marketing materials. This was also the era of all-denim-everything, drinking juice fr… Read More

You spend months growing traffic to your company’s website. You run ads, you publish content, and you promote the brand on social media. Web traffic climbs and climbs, but… none… Read More

When B2B software company MailShake decided to dive into content marketing, they knew they wanted to go big. Not in a 2,000-word ebook kind of way, but with a deeply researched, start to fi… Read More

For marketers trying to better understand which key performance indicators (KPIs) matter for their business, there’s plenty of content offering generic marketing KPIs as one-size-fits… Read More

Regardless of how you go about inbound lead generation, marketers know that the quality of leads matters as much as (or more than) the quantity. When you’re generating low quality lead… Read More

There’s a lot of content out there ready to sell you on basic marketing and sales tactics and how they can get you more leads. But what about when you’ve done all you can, lever… Read More

Many articles focus on giving textbook definitions of inbound and outbound lead generation, then encourage marketers to choose one for their business. But that’s not the best approach… Read More

Lots of marketing articles promise information on B2B marketing strategies…and then deliver a list of tactics. While that can be useful, all the best marketing tactics in the world wo… Read More

WHO ARE THEY Much like the value it offers its customers, Metadata is a lean, mean operating SaaS machine. But let’s backup a second. What is Metadata’s value propostion? &ld&hell…Read More

When you search for email tracking software, it’s easy to find a round-up of tools. But most round-ups only share email tracking software that tells you whether an email was opened or… Read More

To ensure Leadfeeder becomes an effective tool for your sales team, the key is to create a process to utilize Leadfeeder, combined with your marketing stack, in a simple workflow. This way… Read More

Most of the content you’ll find on tracking marketing campaigns focuses on one thing: end conversions. That’s, in part, because those are the conversions most of the default repo… Read More

Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed. Today, unicorns aren’t nearly as uncommon as they were a few years ago. (For a bit… Read More

UTM tracking can offer marketers remarkably in-depth and granular data on which digital marketing campaigns, sources, and more are driving people to their website. UTM campaigns enable marke… Read More

Most of the content written on MQLs vs. SQLs offers clinical definitions and not much else. They tell you how website visitors become MQLs when they fill in a form or download an eBook. And… Read More

Let’s face it – no matter which industry you belong to, if you want to increase sales, firstly you have to reach your target audience. In the digital age, where people give prior… Read More

If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a key component to your overall custome… Read More

When a lead converts, how do you know which marketing channel or touchpoint made that lead conversion happen? Answering that question helps marketers to: Measure the effectiveness of you… Read More

We all know the recipes for lead generation vary between industries, but we should also remember they vary within each industry, depending on positioning and value proposition. SaaS is no ex… Read More

Even if you are starting your business from scratch, especially if you are a webpreneur, you must have a model that can be easily scalable, so you don’t have to put in extra hours of w… Read More

If you’re working in sales today, you may have noticed a trend developing. It’s harder to capture the attention of buyers with cold emails Cold calling leads to fewer conve… Read More

Então você tem uma equipe de consultores de vendas faminta por mais clientes potenciais. Você já conta com alguns canais que ajudam você a captar clientes po… Read More

So you have a team of salespeople hungry for more leads. You already have a few channels that help you acquire leads, but such efforts aren’t scalable and the lead quality isn’t… Read More

Where’s the line between a highly-relevant and compelling sales email and a creepy invasion of privacy? Email marketing and B2B sales teams today are all too familiar with that partic… Read More

The traditional inbound marketing approach has served B2B marketers well for many years and it continues to do so. But the battle to grow traffic and generate more leads is intense. Is ther… Read More

There are two universal truths about marketing automation tools: Not every business or marketing team needs one For those who do, choosing a marketing automation solution requires a lo… Read More

The vast majority of so-called “B2B retargeting ads” are still built on the way traditional remarketing operates. An individual visits your website, clicks through on an email, o… Read More

Despite the popularity of account-based marketing (ABM) strategies among B2B and enterprise companies, salespeople are still largely focused on individual leads. They generate leads, find th… Read More

Having a slick lead generation strategy is an integral facet to your success as a salesperson or marketer utilizing Leadfeeder. And our hottest new feature, Imported Lists, helps customers… Read More

What are the best tools for inbound marketing — the ones inbound professionals use every day for their work? We reached out to business owners, founders, marketers, and agency owners… Read More

Sales intelligence tools differ from customer relationship managers in that they give sales teams and sales leadership access to data, such as: Mapping of the buyer’s cycle and cor… Read More

You know by now that generic spray-and-pray prospecting, by and large, isn’t effective. You may have even taken steps to make your prospecting strategy more targeted. Here’s the… Read More

YourSales is a sales consulting and outsourcing company comprised of over 1,000 sales professionals located throughout Europe, North America, Latin America, Asia, and the Asia Pacific region… Read More

Before we started Leadfeeder back in 2012, we were running our previous web analytics startup, helping B2B companies analyze their website traffic and where it was coming from. While we wer… Read More

Bounce rate is one of the most misunderstood metrics hiding in your Google Analytics reports, and if you don’t have a grasp on what it means, you’re missing out some key insights… Read More

Zach Bowlby, CEO of Tampa, Fla.-based agency, ROI Amplified, wants to know as much as possible about every sales lead that comes from his company’s website. To do this, Bowlby uses… Read More

Spring is in the air! The birds are chirping, the flowers are blooming—and the Leadfeeder team is releasing hot, new product enhancements that’ll put an extra spring in your step… Read More

In 2016, Livestorm was founded to create the “best webinar software for scaling sales,” and it caught on fast. In less than two years, the company accumulated more than 200,000… Read More

There are few principles as fundamental to B2B sales as finding the right decision makers in target companies. Every B2B sales teacher and manager advises against wasting time talking to emp… Read More

If you look closely, a lot of the content that’s supposed to be about lead nurturing is actually talking about generating new, often cold, leads. Don’t get us wrong—B2B lea… Read More

Here at Leadfeeder, we’ve noticed something: a lot of marketers aren’t keeping track of core marketing metrics and conveying them to a wider team and management. We’ve foun… Read More

We’re excited to announce, Leadfeeder is launching a new and exciting automation feature for Pipedrive! Now, salespeople can define what type of Filters would qualify the visiting com… Read More

Google Analytics can be a valuable tool for website analytics. But the data you need to understand blog performance isn’t always the information general web analytics tools focus on… Read More

Do a quick Google search for how to measure Facebook ad performance, and you’ll find plenty of ad metrics and their definitions. Just track some numbers and you’ll see how your F… Read More

While it’s not possible (for obvious privacy reasons) to show you specific people that are visiting your site (unless they sign in to your site), most people don’t realize that y… Read More

At Leadfeeder, we define high-quality sales prospects with the following five criteria: They fit your target demographic. They’re a decision maker. They’re aware of their… Read More

According to Julie Huval, Director of Marketing and Communications at Beck Technology, her team uses “a rifle instead of a shotgun” approach to sales. In other words, they use an… Read More

Leadfeeder, as robust as it is in its ability help manage website visitor data, also offers more to its users: Access to its equally robust API. Oftentimes, the use case for such a need to… Read More

Despite its popularity, the traditional inbound marketing funnel isn’t right for every business. You know this. When each of your customers is a high-value, enterprise account, all t… Read More

Here at Leadfeeder, we don’t just sell website visitor tracking software — we use it. We call this, eating our own dog food. We use Leadfeeder to help us find leads, inform our… Read More

We all want more sales leads, right? In this article, we’ve compiled a step-by-step guide for four field-proven lead generation techniques. Each of these can be used to start generat… Read More

When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. While GA is a robust analytics platform, it’s not the o… Read More

Quando o assunto são ferramentas analíticas de sites, vários profissionais de marketing pensam imediatamente no Google Analytics – e somente no Google Analytics… Read More

John Day is—by his own description—an “IT guy.” Not marketing. Not Sales. IT. So, when the owner of SP Marketplace (where John works) came to him a few months ago… Read More

Our last gift to you for the holiday season: Now, Leadfeeder customers can unite data in one place by utilizing our new integration with Google Data Studio! Users can now easily connect data… Read More

There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. The tools you need to be… Read More

Existem muitas formas diferentes de gerar clientes potenciais de qualidade para sua equipe de vendas. Marketing por e-mail, cold outreach, redes sociais e marketing receptivo de conte&uacute&hell…Read More

There are a lot of different ways to generate quality leads for your sales team. Email marketing, cold outreach, social media, and inbound content marketing are all viable options to generat… Read More

As a business, you want to increase traffic to your website, but your biggest goal is to generate leads from your website visitors. If you are using a product, such as Leadfeeder, you are tr… Read More

As a business, you want to increase traffic to your website, but your biggest goal is to generate leads from your website visitors. If you are using a product, such as Leadfeeder, you are tr… Read More

The most successful small businesses share the same mindset. They have to move fast. They have to improvise. They have to stay hungry. It’s especially true for small businesses that… Read More

The most successful small businesses share the same mindset. They have to move fast. They have to improvise. They have to stay hungry. It’s especially true for small businesses tha… Read More

Content is a vital to any B2B lead generation strategy. But, the reality is that many B2B marketers are overlooking the importance of creating a diverse content strategy to supercharge their… Read More

The holidays are fast-approaching, and our gift to you: Leadfeeder improvements and updates galore. These lead-generating bits of cheer may not fit in your stocking, but they’re snug i… Read More

Here’s a traditional B2B outbound sales strategy: Research a bunch of people in your target audience on LinkedIn. Download their email addresses. Create a list. Send outreach… Read More

Let this soak in for a second: 98% of your website visitors are leaving your site without taking action. That means… For every 1,000 visitors that come to your website, 980 leave wi… Read More

Google Analytics can be a treasure trove of information for B2B marketers. It can also be a confusing jumble of numbers and charts you don’t understand at all. In this article, we&rs&hell…Read More

A transparent pricing page is arguably one of the most important elements of any B2B website. But many pricing pages do not convert well, leaving marketers scratching their heads and wonderi… Read More

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers and future customers. As many marketers and sales peop… Read More

Effective B2B marketing examples can be difficult to find and even more difficult to relate to your business. Below, we present three separate B2B companies, the strategies they used to inc… Read More

Effective B2B marketing examples and strategies can be difficult to find and even more difficult to relate to your business. Below, we present three separate B2B companies, the marketing an… Read More

When you look at what determines high-performance in sales and marketing, so much boils down to volume of activity. Of course, quality is important, but frequency of communication is also im… Read More

A geração de clientes potenciais para empresas B2B não é uma questão de atende a gregos e troianos. O que funciona para uma empresa de ensaios farmacol&oac&hell…Read More

Lead generation for B2B businesses isn’t a one-size-fits-all affair. What works for a drug testing company may not work for a B2B SaaS company. When you market for B2B, you have to go… Read More

Lead generation for B2B businesses isn’t a one-size-fits-all affair. What works for a drug testing company may not work for a B2B SaaS company. When you market for B2B, you have to go… Read More

Are you using content marketing, but aren’t seeing results? The problem might be that you’re using the wrong strategies. Based on the most recent research by the Content Marketi… Read More

As our world becomes more globalized and therefore more hyper-interconnected, it’s now easier to work from nearly any location or time zone. Remote working is becoming an increasingly… Read More