2024-01-23 15:00
With over 2.3 million residents, Houston, Texas is the most populous city in the state and brings in millions of visitors each year, making it one of the top markets for the out-of-home indu… Read More
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Alternative, Traditional & Digital Out-of-Home Media
2024-01-09 15:00
Out-of-home (OOH) advertising has been a major advertising method for lifetimes—it provides a wide range of viewers, it’s an effective way to increase brand awareness, and, well… Read More
2023-12-19 15:00
The capital of the United States, Washington, DC is one of the most populous cities in the country, with over 712,000 residents. Plus, it brings in over 19 million visitors each year, making… Read More
2023-12-05 15:00
The out-of-home (OOH) industry has a long history, dating back all the way back to the 1800s, so it’s not surprising that OOH ads are seemingly everywhere, including in media and popul… Read More
2023-11-07 15:00
Artificial intelligence (more commonly referred to as AI) is a really hot topic online right now, especially in the out-of-home (OOH) industry. From art and text generators to helpful tools… Read More
2023-10-10 14:00
Over the past few years, QR codes have been one of the go-to calls to action for marketers and advertisers everywhere. Whether they’re at the bottom of a newsletter, included at the en… Read More
2023-09-26 14:00
Atlanta, Georgia is one of the most populous cities in the United States and has over 496,000 residents, making it a great spot in the south for outdoor advertising.
Internationally famous… Read More
2023-09-12 14:00
Interactive experiences have always been a novelty—from build-your-own adventure books to improv theater, and, more recently, experiences like escape rooms and even interactive Netflix… Read More
2023-08-29 14:00
Seattle, Washington is one of the most populous cities in the U.S., with over 733,000 residents and a huge influx of visitors each year, making it a top market for OOH (out-of-home) advertis… Read More
2023-08-22 14:00
Throughout the years, we’ve steadily grown to value pop culture. From giants like the Marvel Cinematic Universe, Disney, and Star Wars to more niche fandoms like gamers and anime fans… Read More
2023-08-15 14:00
Buying out-of-home (OOH) advertising is a confusingly complicated process, even still in 2023, especially for those who have never done it before. We’ve gotten so accustomed to being a… Read More
2023-08-08 14:00
Chances are, you’ve somehow stumbled upon clips of 3D digital billboard ads, whether you were scrolling through LinkedIn, read about them in a news article, or maybe even crossed paths… Read More
2023-08-01 14:00
Chicago, Illinois is the third most populous city in the U.S., with over 2,700,000 residents and a huge influx of visitors each year, which means it’s practically an advertising w… Read More
2023-07-25 14:00
Like any media format, out-of-home (OOH) is constantly making its way through trends, not only on a local level, but also globally.
But the difference in the way these trends change isn&rsqu&hell…Read More
2023-07-18 14:00
Whether you’re trying to run an out-of-home (OOH) advertising campaign for substances like alcohol, tobacco, or cannabis, or maybe for a political or adult advertisement, getting that… Read More
2023-07-10 14:00
Gen Z can be a daunting group to advertise to, especially if you’re planning an OOH (out-of-home) ad campaign.
Gen Z grew up consuming a plethora of media, and with that, have pr… Read More
2023-05-18 15:20
Today, DOmedia—the most-used out-of-home (OOH) ad buying software in the U.S., announced that Mike Cooper has joined their leadership team to focus on international expansion and assis… Read More
2023-04-25 15:58
With a mission to simplify the buying and selling processes of OOH (out-of-home) media, DOmedia has spent roughly the last 20 years making that happen. The journey began when Ken Sahlin, who… Read More
2023-03-24 13:54
DOmedia will soon support Mexican OOH inventory, allowing media buyers to contract Mexican ad space alongside U.S. and Canadian assets. While Mexican media inventory will initially only be a… Read More
2023-03-23 14:51
This quarter, DOmedia began allowing sellers responding to agency RFPs the option to make that media available to other buyers using DOmedia’s software. Today, DOmedia is happy to anno… Read More
2023-03-23 14:50
BillboardsIn.com, DOmedia’s online buying and planning platform for local advertisers, surpassed 200,000 users this month. The milestone comes at the end of another record quarter of m… Read More
2023-02-28 14:55
We love to spotlight buyers and sellers using DOmedia’s software to be more successful in the OOH media space. Today – for the first time – we will be featuring a buy… Read More
2022-11-22 16:47
Thanksgiving is a staple American holiday, but that doesn’t mean it’s the only time to show thanks and support to your community. OOH advertising is a great way to get any kind o… Read More
2020-05-20 15:15
Your business has probably lost revenue in 2020. But, lost revenue today is just the beginning of the shake-ups businesses are facing, as firms increasingly fall into two groups:
Group 1: Th… Read More
2020-04-23 19:20
The ad industry is increasingly coming to terms with a “new normal.” Clients’ needs have changed in response to the economic slowdown, and their advertising budgets have c… Read More
2019-11-18 16:59
As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by t… Read More
2019-08-28 17:42
This week, the BillboardsIn blog highlights some of the best Apple Billboard Ads. They explain why these ads are so successful around the world.
This #Apple #billboard spotted in the… Read More
2019-08-21 19:45
This week, the BillboardsIn blog served up some tasty tips for pizzerias. Learn why using billboards may be the best idea you’ve never considered.
Some might think that only larg… Read More
2019-08-08 15:07
This week, the BillboardsIn blog talks about four great billboard ads and what makes each one great.
My favorite troll strikes again @BurgerKing #guerillamarketing #billboards pic.twitter.co… Read More
2019-08-02 17:29
This week, the BillboardsIn blog looked at some transit advertising advantages. They highlight some of the strengths of the four main types of transit advertising.
Transit advertisements ca… Read More
2019-07-26 15:06
This week, the BillboardsIn blog is discussing some of the reasons why to adopt a billboard for animal shelters. They explain why it is important for animal shelters to advertise in order t… Read More
2019-07-19 15:24
This week, the BillboardsIn blog takes a look at billboard vinyl printing. They talk about the process behind beginning with a vinyl sheet and ending with the ideal billboard advertisement… Read More
2019-07-09 14:27
This week, the BillboardsIn blog is talking about billboard advertising for gyms. They discuss some of the reasons why billboards work well for gyms and other fitness clubs.
Billboard adver… Read More
2019-06-20 18:09
This week, the BillboardsIn blog is discussing how local, state and national political campaigns can all benefit from political advertising. They discuss the benefits of mixing media and ho… Read More
2019-06-14 13:22
This week, BillboardsIn counted down their favorite Father’s Day billboards. See which brands brought their best dad jokes!
We love this #experiential #billboard from @marshalls… Read More
2019-06-05 15:35
This week, the BillboardsIn blog is taking a closer look at how college advertising is so beneficial to colleges and universities. They breakdown how to best utilize billboards to target fu… Read More
2019-05-24 13:30
This week, the BillboardsIn blog answered the question, “what do billboards advertise?” They discuss how any industry can benefit from outdoor advertising and highlight a few ke… Read More
2019-05-01 13:47
New York Transit Shelter Locations – XYZ Media
Show potential buyers what you’ve got, by embedding an interactive map of your media assets directly into your website.
Thes… Read More
2019-04-23 20:13
This week, the BillboardsIn blog is going over restaurant advertising! They talk about how billboards target hungry audiences on-the-go and promote the restaurant’s brand.
Drivers, mo… Read More
2019-04-11 14:43
This week, the BillboardsIn blog took a deeper look at billboards and marijuana advertising. They explain why marijuana and cannabis-related ads have found a home in out-of-home.
Google and… Read More
2019-04-02 14:00
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and… Read More
2019-03-27 13:29
This week, the BillboardsIn blog is talking all things wallscape advertising! They discuss the benefits of these elaborate outdoor advertisements.
Wallscape advertising has more flexibilit… Read More
2019-02-26 19:03
This week, the BillboardsIn blog is discussing how vehicle wraps are the best way to get your advertisement seen all over the city. They outline all of the different types of vehicle wraps… Read More
2019-02-12 19:15
This week, BillboardsIn counted down their top five favorite Valentine’s Day billboards. See which brands did their best with chocolate hearts and diamond rings.
Nice @SNICKERS… Read More
2019-01-29 20:19
Freeway billboard advertising is among the most effective out-of-home (OOH) advertising options. Billboards are huge and located on busy freeways and major roadways. A freeway is a toll-fre… Read More
2019-01-23 14:23
Using outdoor advertising for lawyers or law firms is a great way to get your name out to the public and attract new clients! Out-of-home (OOH) advertising comes in many forms such as billb… Read More
2019-01-15 15:14
Mobile billboard trucks have posters mounted aerodynamically to the vehicle. They target consumers where they work, shop and spend time. They drive purposefully planned routes to reach the… Read More
2019-01-08 21:28
With so many factors influencing the cost of billboards, there is not one set price. The cost of billboards varies depending on the location, size, and visibility of the advertisement. To f… Read More
2018-12-18 16:13
CREATE A CONTRACT FROM SCRATCH
Previously, sellers had no way to generate a contract unless it came from a proposal first. Now, sellers are able to create contracts with their inventory to c… Read More
2018-12-12 14:52
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and… Read More
2018-12-05 15:21
Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard. The ma… Read More
2018-11-29 14:26
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies an… Read More
2018-11-27 15:47
As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of bil… Read More
2018-11-12 16:11
On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a back… Read More
2018-10-31 14:40
It’s finally time for the spookiest holiday, Halloween! Use this season to get creative and dress your billboards up. To get in the Halloween spirit, take a look at our top 5 spookies… Read More
2018-10-29 17:22
You can now easily submit high-quality images from your proposals and help refresh your image gallery in the DOmedia marketplace. Watch the video or follow the steps below to learn how!… Read More
2018-10-24 13:32
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies an… Read More
2018-10-18 19:34
Driverless cars are coming. The question is no longer if, but when. Whether the first breakthrough model comes from Google or Tesla or Ford, they’re well on their way. Once this happe… Read More
2018-09-26 15:01
Our CEO, Ken Sahlin, was recently published in MediaPost. In “Is Marijuana Advertising Going Mainstream?” he discusses his views on Constellation Brands Inc. investing nearly $4… Read More
2018-09-25 13:42
Are you a real estate agent weighing your advertising options? While you have a lot to choose from, billboards and other out-of-home advertising formats — such as bus, train, t… Read More
2018-08-29 16:03
Transit ads are the ads featured on and around public transportation and in areas near public transit. With the full range of options included, there are numerous reasons why big and small… Read More
2018-08-22 14:05
Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers. They are not to be mistaken for mobile billboards which are a… Read More
2018-08-14 16:50
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and… Read More
2018-08-07 15:21
The billboard industry has a rich history of how it evolved to the modern-day. Over the past several decades, the U.S. government created various acts to limit the number of billb… Read More
2018-08-01 13:58
The OOH industry is one of constant innovation. New practices, businesses, and innovations are constantly changing the out-of-home market landscape. Recently there have been exciting new de… Read More
2018-07-30 15:37
Today, we’re going to be looking at phone kiosk advertising. Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures. There are optio… Read More
2018-07-25 17:51
Today, the DOmedia team is proud to announce the latest round of improvements to our industry-leading software. We have made several new enhancements to our PowerPoint download options.
The… Read More
2018-07-19 14:44
A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC)… Read More
2018-07-18 14:06
Founded in 2011, Moviepass is threatening to radically change the way movies are consumed. Moviepass is a subscription service that covers moviegoers’ admission to almost any movie, a… Read More
2018-07-17 17:18
Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles. These vehicles are designed for marketing purposes; they offer flexibility… Read More
2018-07-11 13:33
In 2010, the future of 3D technology seemed incredibly bright. Hollywood had become infatuated with 3D technology and was using it to achieve record sales. Television manufacturers were wor… Read More
2018-06-27 17:30
This year, on the 4th of July, Americans nationwide will come together to celebrate the 242nd anniversary of our country’s independence. After a day filled with pool parties, backyard… Read More
2018-06-20 18:38
New Columns
Today, we’re proud to announce enhancements to our cost fields for media buyers and sellers. We have added two new columns to the compile grid. Both of these are… Read More
2018-06-13 13:39
This year, Americans are expected to spend around $18 billion on gifts to give dad on his big day. Father’s Day is an awesome opportunity to utilize OOH and inform buyers about the gi… Read More
2018-06-06 17:31
It wasn’t a surprise that the out-of-home industry embraced the success of “Three Billboards Outside Ebbing, Missouri.” A film in which both title and plot featured our mos… Read More
2018-06-06 14:40
The retail industry is the 6th largest economic sector in the United States. It accounts for over 5 trillion dollars in total annual sales and employs over 40 million Americans. Currently… Read More
2018-05-30 20:00
DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies an… Read More
2018-05-30 13:12
Life as we know it is continuously changing. With cultivation, urbanization, and deforestation all occurring at unprecedented rates it is clear that humankind is causing a disruption. Human… Read More
2018-05-23 14:18
For much of its history, OOH has been a mass-marketing medium. It is capable of reaching the public in a way that other ad formats simply cannot. Recently though, advertising has seen a sh… Read More
2018-05-17 18:28
The annual Geopath / OAAA convention kicked off this year with words from Geopath President Kym Frank and ended with a panel featuring fresh insights from top industry CEOs. In between the i… Read More
2018-05-16 13:10
Massive building wraps have become much more prevalent in the OOH industry over the past few years. Building wraps were once reserved only for the king-sized casinos of Las Vegas, but recen… Read More
2018-05-08 14:09
Mother’s Day is right around the corner. This year, on May 13th, moms everywhere will be recognized for all the hard work they do to make our lives better. To show our appreciation we… Read More
2018-04-30 13:45
Resizing Markers on a Map
This new feature allows users to adjust the size and type of Marker on a map they are working with. The options include changing the marker from a Pin to a Dot and… Read More
2018-04-23 15:31
BillboardsIn.com is Ready to GROW! Starting today, you DOmedia’s tool for local buyers will be sending 75% more RFPs. Plus, we’re instituting a new lead scoring s… Read More
2018-04-18 15:15
Out-of-Home advertising fosters intense creativity. Take a look at these 6 incredible ad examples, and you’ll be convinced that OOH is the perfect medium for you.
1: Big Ad in the Big… Read More
2018-04-18 13:14
Customized Images
You can now upload logos and slide backgrounds for PowerPoint exports on a per-client basis:
From My Account, click on Client Management, and then choose the client you w… Read More
2018-04-12 14:17
Audience addressability is currently causing a dramatic shift in the way digital advertisements are placed, but its movement towards other mediums is slow. However, if the OOH industry cont… Read More
2018-04-10 17:44
Filter Inventory
We’ve made it quicker and easier for vendors to filter the pre-filled grid to only the inventory that is available and they would like to keep in the proposal to… Read More
2018-04-03 12:21
Search off client location list
Users now have the ability to select a Client Location list when searching for assets on the DOmedia Search page. Selected Client Location list assets will be… Read More
2018-03-28 14:05
It is estimated that 66% of the world’s population will live in urban areas by the year 2050. Global urbanization is occurring quickly and having a profound impact on the lives of mil… Read More
2018-03-22 15:29
TV viewership habits have seriously changed in the past ten years. Consumers everywhere are forgoing their conventional cable TV subscriptions in favor of over-the-top (OTT) viewing service… Read More
2018-03-14 18:21
Redesigned Company Pages
We’ve redesigned our company, product, and asset pages! Aside from the pages themselves looking much sleeker, this redesign also serves some practical pur… Read More
2018-03-14 13:05
Digital place-based (DPB) advertising is an intriguing OOH format. DPB is becoming increasingly effective as advertisers attempt to adapt to the fast-paced lifestyles of today. This post wi… Read More
2018-03-08 19:36
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend; others are lining up at a new cupcake stand. While store owners… Read More
2018-02-28 18:21
Massive change is often preceded by shifts in the way we interact with information. The spread of knowledge that occurred during the Medieval Renaissance was sparked by Charlemagne’s… Read More
2018-02-28 14:25
Ken Sahlin, our CEO, recently sat down to speak with Amber Ambrose from The BusinessMakers. In their conversation, they discussed how out-of-home is currently going through a renaissance. Ac… Read More
2018-02-21 20:17
“Can I build a billboard on my personal property?” is a question that we hear a lot. As OOH advocates, we here at DOmedia wish the answer to that question was as simple as &ldqu&helli…Read More
2018-02-14 16:43
It isn’t always easy to tell someone you care, even on Valentine’s Day. That’s why we decided to whip up some fun OOH-themed valentines just for you! Print them out and giv… Read More
2018-02-12 15:58
In addition to being the climax of the NFL football season, the Super Bowl also allows advertisers the annual opportunity to “steal the show” in between the action. Companies di… Read More
2018-02-05 13:57
Today, we’re proud to announce another round of improvements to our industry-leading software. Take a look at all the cool new enhancements below.
Digital Slots
Before Digital Slo… Read More
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